Quick Answer
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ManyChat pricing varies by team size and features, ranging from $0 to $800 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

ManyChat offers 3 pricing tiers: Free, Pro, Elite. Standard paid plans include Free at $0/month. The Pro plan is growing businesses scaling chatbot automation across instagram, facebook, whatsapp, and sms.

Compared to other ai chatbot platforms software, ManyChat is positioned at the budget-friendly price point.

Last verified: January 2026 | Sources: 5 pricing pages and reviews

ManyChat is a visual chatbot automation platform designed specifically for marketers and eCommerce businesses automating conversations across social media channels (Instagram, Facebook Messenger), WhatsApp, and SMS. Unlike enterprise chatbot platforms focused on custom AI development, ManyChat emphasizes ease of use with drag-and-drop flow builders, pre-built templates, and eCommerce integrations (Shopify, WooCommerce). It's particularly popular among DTC brands, social media creators, and digital marketers for automating lead capture, abandoned cart recovery, order notifications, and customer engagement.

Pricing starts at $0 for the free tier, which includes up to 1,000 contacts, unlimited broadcast messages, basic automation, and Instagram/Facebook Messenger support (but no WhatsApp or SMS). The most popular Pro plan uses scaled pricing based on contact count, starting at $15/month for small lists and scaling to $145/month for 10,000 contacts, $545/month for 50,000 contacts, and $1,000+/month for 100,000+ contacts. Elite pricing is custom (typically $800-2,000+/month) for high-volume brands with 1M+ followers and includes dedicated support and white-labeling.

A critical consideration: ManyChat AI costs an additional $29/month on Pro plans (included in Elite). WhatsApp Business API charges per conversation (~$0.005-0.05) and SMS charges per message (~$0.01-0.03) -- both are separate from ManyChat subscription fees. For a 10,000-contact list with AI and messaging, expect ~$145 base + $29 AI + variable messaging fees = $175+/month. Annual billing saves 25-30% but requires full upfront payment. Pro pricing scales significantly with audience size, making ManyChat expensive for large lists (50K+ contacts).

In this 2026 pricing guide, we break down ManyChat's three tiers, calculate real-world costs for different contact list sizes, expose hidden AI add-on fees and messaging charges, and compare ManyChat to alternatives like Botpress, Voiceflow, and Landbot to help you determine which chatbot platform delivers the best value for your marketing automation and eCommerce engagement needs.

All ManyChat Plans & Pricing

Plan Monthly Annual Best For
Free Contacts: 1,000Growth Tools: 10 Free Free 0 Small businesses or creators testing chatbot automation on Instagram and Facebook with under 1,000 contacts
Pro Contacts: Unlimited (scaled pricing)Growth Tools: Unlimited Contact Contact Growing businesses scaling chatbot automation across Instagram, Facebook, WhatsApp, and SMS
Elite Contacts: Unlimited (typically 1M+ followers)Growth Tools: Unlimited Contact Contact Large enterprises, agencies, and high-volume brands (1M+ followers) needing dedicated support and white-labeling
View all features by plan

Free

  • Up to 1,000 contacts
  • Unlimited broadcast messages
  • Basic automation flows
  • Instagram and Facebook Messenger
  • 10 Growth Tools (pop-ups, widgets)
  • Basic analytics and reporting
  • Community support
  • ManyChat branding on bot

Pro

  • Engage unlimited contacts
  • Scaled pricing based on contact count
  • Unlimited Growth Tools, Keywords, Tags
  • Advanced automation and segments
  • Instagram, Facebook, WhatsApp, SMS
  • ManyChat Analytics & Insights tools
  • Integrations (Shopify, Zapier, etc.)
  • No ManyChat branding
  • Email support
  • Access to AI features (add-on $29/month)

Elite

  • All Pro features included
  • Dedicated Customer Success Manager
  • 1:1 guidance on strategy and onboarding
  • Priority support and training
  • White-label options (custom branding)
  • AI features included (no $29 add-on)
  • Agency tools for managing multiple clients
  • Custom integrations and solutions
  • Advanced analytics and reporting
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Hidden Costs to Budget For

Watch for 6 hidden costs
  • Pro pricing scales by contacts: ManyChat Pro starts at $15/month for small contact lists, but costs scale significantly with audience size -- 10,000 contacts costs ~$145/month, 50,000 contacts costs ~$545/month, and 100,000+ contacts can exceed $1,000/month
  • AI features require $29/month add-on: ManyChat AI (chatbot responses, content generation) costs an additional $29/month on Pro plans -- this is not included in base Pro pricing, so total cost is Pro tier + $29 for AI capabilities
  • WhatsApp messaging costs extra: WhatsApp Business API charges per conversation (typically $0.005-0.05 per conversation depending on region and conversation type) via Meta's official pricing -- this is separate from ManyChat subscription
  • SMS carrier fees are separate: SMS costs ~$0.01-0.03 per message depending on carrier and region -- a campaign to 10,000 contacts costs $100-300 in SMS fees on top of ManyChat subscription
  • Annual billing discount 25-30%: While ManyChat offers 25-30% discounts for annual billing, this requires full upfront payment -- $15/month Pro drops to ~$11/month annual ($132 upfront), saving $48/year
  • Elite pricing not transparent: Elite plan requires contacting sales for custom quotes -- typical minimum is $800-2,000/month for high-volume brands, with no public pricing transparency
Tip

Ask your ManyChat sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does ManyChat cost?

ManyChat offers a free tier for up to 1,000 contacts, Pro pricing that scales by contact count starting at $15/month for small lists, and custom Elite pricing for enterprises. Pro costs vary significantly: ~$15/month for 1,000 contacts, ~$145/month for 10,000 contacts, ~$545/month for 50,000 contacts, and $1,000+/month for 100,000+ contacts. AI features cost an additional $29/month on Pro plans. WhatsApp and SMS incur separate per-message fees from Meta and carriers. Annual billing saves 25-30%. Elite pricing is custom, typically $800-2,000+/month for high-volume brands.

02 Is ManyChat free?

Yes, ManyChat offers a permanent free tier with up to 1,000 contacts, unlimited broadcast messages, basic automation flows, and Instagram/Facebook Messenger support. However, the free tier has significant limitations: no WhatsApp or SMS support, limited Growth Tools (10 only), limited Keywords/Tags/Custom Fields, no AI features, and ManyChat branding on your bot. For businesses exceeding 1,000 contacts or needing WhatsApp/SMS, Pro plans start at $15/month and scale based on contact count.

03 What is ManyChat?

ManyChat is a visual chatbot automation platform focused on marketing and eCommerce automation across social media channels (Instagram, Facebook Messenger), WhatsApp, and SMS. Unlike enterprise chatbot platforms, ManyChat is designed for non-technical marketers with drag-and-drop flow builders, pre-built templates, and eCommerce integrations (Shopify, WooCommerce). It's particularly popular among DTC brands, creators, and social media marketers for automating lead capture, abandoned cart recovery, order notifications, and customer engagement. ManyChat emphasizes ease of use and marketing-first features over developer customization.

04 ManyChat vs Botpress: which is better?

ManyChat and Botpress serve fundamentally different use cases. ManyChat Pro starts at $15/month (scaled by contacts) and targets marketing automation on social media with visual builders for non-technical users. Botpress Team starts at $495/month and targets enterprise chatbots with AI capabilities, custom code, live agent handoff, and self-hosting. Choose ManyChat if you're focused on Instagram/Facebook/SMS marketing automation, eCommerce, and want affordable, easy-to-use tools. Choose Botpress if you need custom AI chatbots, enterprise security, API integrations, and have development resources.

05 ManyChat vs Voiceflow: which should I choose?

ManyChat Pro (starting at $15/month, scaled by contacts) and Voiceflow Pro ($60/month per editor) target different audiences. ManyChat focuses on marketing automation for social media (Instagram, Facebook, WhatsApp, SMS) with templates and eCommerce integrations. Voiceflow focuses on custom AI agent design with GPT-4, Claude, visual prototyping, and cross-functional collaboration. Choose ManyChat if you're a marketer automating social media engagement and sales. Choose Voiceflow if you're a product team building custom AI assistants with advanced LLM integrations.

06 What features are included in each ManyChat plan?

Free includes 1,000 contacts, unlimited broadcasts, basic automation, Instagram and Facebook Messenger, 10 Growth Tools, and ManyChat branding. Pro (scaled pricing starting at $15/month) includes unlimited contacts, unlimited Growth Tools/Keywords/Tags, advanced automation, Instagram, Facebook, WhatsApp, SMS, integrations (Shopify, Zapier), no branding, and email support. AI features cost an additional $29/month. Elite (custom, typically $800-2,000+/month) includes all Pro features, dedicated Customer Success Manager, 1:1 guidance, white-label options, AI included, and agency tools. WhatsApp and SMS incur separate per-message fees.

07 How much does ManyChat Pro cost for 10,000 contacts?

ManyChat Pro costs approximately $145/month for 10,000 contacts with monthly billing, or ~$109/month with annual billing (25-30% discount). This includes unlimited Growth Tools, Keywords, Tags, automation, and access to Instagram, Facebook, WhatsApp, and SMS. However, AI features cost an additional $29/month, WhatsApp charges per conversation (~$0.005-0.05), and SMS charges per message (~$0.01-0.03). Total cost for 10,000 contacts with AI and messaging: ~$145 base + $29 AI + variable messaging fees.

08 Does ManyChat support WhatsApp?

Yes, ManyChat Pro and Elite plans support WhatsApp Business API integration. However, WhatsApp messaging incurs separate per-conversation charges from Meta (typically $0.005-0.05 per conversation depending on region and conversation type). These fees are not included in ManyChat subscription pricing and are billed separately. WhatsApp is not available on the free tier. If you're sending high-volume WhatsApp messages, budget for both ManyChat subscription and Meta's conversation-based pricing.

09 What is ManyChat AI and how much does it cost?

ManyChat AI is an add-on feature that uses AI to generate chatbot responses, create content, and enhance automation flows. It costs an additional $29/month on Pro plans and is included by default in Elite plans. ManyChat AI is not available on the free tier. The $29/month AI add-on is separate from the base Pro subscription, so total cost is Pro tier + $29. For example, a 10,000-contact Pro plan costs ~$145/month + $29 AI = $174/month total.