Quick Answer
Last verified:

VWO pricing varies by team size and features, ranging from $0 to $999 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

VWO offers 4 pricing tiers: Starter (Free), Growth, Pro, Enterprise. Standard paid plans include Starter (Free) at $0/undefined, Growth at $314/undefined, Pro at $972/undefined. The Growth plan is growing businesses.

Compared to other a/b testing software, VWO is positioned at the premium price point.

Last verified: February 2026 | Sources: 0 pricing pages and reviews

All VWO Plans & Pricing

Plan Monthly Annual Best For
Starter (Free) Free Free 0 Small sites getting started with testing
Growth $314 / $3768 / Growing businesses
Pro $972 / $11664 / Mid-sized businesses
Enterprise Contact Contact Large businesses with complex needs
View all features by plan

Starter (Free)

  • Up to 50K MTU
  • Unlimited experiments
  • Limited variations/metrics
  • 30-day data retention

Growth

  • 50K MTU
  • A/B testing
  • Split URL testing
  • Visual editor
  • Advanced targeting

Pro

  • 100K+ MTU
  • Multivariate testing
  • Advanced analytics
  • Heatmaps
  • Session recordings

Enterprise

  • 100K+ MTU
  • All features
  • Dedicated support
  • API access
  • Custom integrations

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Hidden Costs to Budget For

Watch for 6 hidden costs
  • Overage fees for exceeding tracked user limits
  • Annual billing saves 20% vs monthly pricing
  • Enterprise plan for over 500K users requires custom quote
  • Advanced features like predictive targeting only in higher tiers
  • Implementation and consulting services billed separately
  • Additional costs for multi-domain testing
Tip

Ask your VWO sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does VWO cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does VWO have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of VWO?

Key features include the items listed in the pricing tiers above.

04 Is VWO worth the price?

Value depends on your specific needs and use case. Compare features across plans.