Unbounce Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Unbounce costs $22/month for Starter. Plans range from $22 to $249/month.
Unbounce costs $22 to $249 per month as of April 2026, with 6 plans available. Plans: Starter at $29/month, Build at $99/month, Experiment at $149/month, and Optimize at $249/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Unbounce offers 6 pricing tiers: Starter, Build, Experiment, Optimize, Concierge, Agency. Paid plans include Starter at $29/undefined, Build at $99/undefined, Experiment at $149/undefined.
Compared to other a/b testing software, Unbounce is positioned at the mid-market price point.
- Median contract: $6,769/yr from 0 purchases 0
- 5 documented hidden costs beyond list price
- Contracts auto-renew — Must cancel before renewal date to avoid automatic charges
- G2 rating: 4.4/5 from 380 reviews
How much does Unbounce cost?
Unbounce Pricing Overview
Unbounce has 6 pricing plans ranging from $22 to $249/month. The Starter plan costs $29/month. The Build plan costs $99/month. The Experiment plan costs $149/month. The Optimize plan costs $249/month. The Concierge plan requires contacting sales for a custom quote. The Agency plan requires contacting sales for a custom quote.
Unbounce contracts auto-renew, requiring Must cancel before renewal date to avoid automatic charges notice to cancel.
The median Unbounce customer pays $6,769/year.
There are at least 5 documented hidden costs beyond Unbounce's list price, including implementation, training, and add-on fees.
This pricing was last verified in March 24, 2026 from 7 independent sources.
Unbounce pricing ranges from $22 to $249 per month (billed annually) as of March 2026. The Starter plan costs $22/month, Build $74/month, Experiment $112/month, and Optimize $187/month when billed annually. Monthly billing is 25% higher: $29, $99, $149, and $249 respectively. Concierge and Agency plans have custom pricing. A 14-day free trial is available on all standard plans.
Unbounce is a landing page builder and conversion optimization platform used by marketers to create, publish, and A/B test landing pages without developer assistance. The platform serves over 15,000 brands including Shopify, New Balance, and Hootsuite, offering drag-and-drop editing, AI-powered Smart Traffic optimization, and 100+ pre-built templates.
Beyond the per-plan pricing, Unbounce costs are primarily driven by traffic volume. Each tier includes a visitor cap (500 to 50,000+ visitors/month), and exceeding your limit triggers overage fees at 150% of the tier price difference. Users report significant mid-contract price increases, with Trustpilot reviews documenting jumps of up to 184%. Vendr marketplace data shows a median annual cost of $6,769 across enterprise buyers.
How Unbounce Pricing Compares
Compare Unbounce pricing against top alternatives in A/B Testing.
All Unbounce Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter | $29 / | $264 /year | — |
| Build | $99 / | $888 /year | — |
| Experiment | $149 / | $1344 /year | — |
| Optimize | $249 / | $2244 /year | — |
| Concierge | Contact Sales | Contact Sales | — |
| Agency | Contact Sales | Contact Sales | — |
View all features by plan
Starter
- Drag-and-drop builder
- 5 landing pages
- Up to 500 visitors/month
- 1 user
- 1 root domain
- Lead gen forms
- Free hosting
- Phone, email, and live chat support
Build
- Unlimited landing pages
- Up to 20,000 visitors/month
- 1 user
- 1 root domain
- Popups and sticky bars
- AI copywriting
- Custom code and styling
- 1,000+ integrations
Experiment
- Unlimited landing pages
- Unlimited A/B testing
- Up to 30,000 visitors/month
- 3 users
- 2 root domains
- Manual traffic allocation
- Dynamic text replacement
- Conversion insights and reporting
Optimize
- Unlimited landing pages
- AI traffic optimization (Smart Traffic)
- Up to 50,000 visitors/month
- 5 users
- 3 root domains
- Page, popup, and sticky bar scheduling
- Advanced triggers
- Industry benchmarking
- Audience insights
Concierge
- Unlimited landing pages
- Starting at 100,000 visitors/month
- 15 users
- 5 root domains
- Implementation services
- Dedicated customer success manager
Agency
- Unlimited landing pages
- Starting at 50,000 visitors/month
- Starting at 5 users
- Starting at 10 root domains
- Implementation services
- Dedicated customer success manager
- Agency partner directory listing
Compare Unbounce vs Alternatives
Before committing to Unbounce, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Unbounce
The median Unbounce buyer pays $6,769/year based on 0 verified purchase transactions.
Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.
Unbounce Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A small business launching its first landing pages with the Starter plan billed annually, including minimal onboarding needs.
A marketing team running A/B tests across 2 domains with 3 users, needing dynamic text replacement and conversion insights.
A digital agency using AI-powered Smart Traffic optimization across 3 domains with 5 users, running advanced A/B tests and audience targeting.
Based on Starter tier at $22/month billed annually ($264/year) plus standard domain costs
How Unbounce Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Unbounce | $22/month | $249/month |
| AB Tasty | $30000/month | $150000/month |
| Convert | $299/month | $599/month |
| Kameleoon | Free | $495/month |
| Optimizely | $50000/month | $250000/month |
| VWO | Free | $999/month |
Detailed pricing comparisons:
Unbounce Contract Terms
Unbounce contracts auto-renew and cannot be downgraded mid-term. Changes require Must cancel before renewal date to avoid automatic charges. These terms are sourced from verified buyer experiences.
Users report difficulty downgrading plans; features removed mid-contract require upgrade payment to regain
How to Negotiate Unbounce Pricing
Unbounce contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
All Unbounce plans offer a 25% discount when billed annually. Starter drops from $29 to $22/month, Build from $99 to $74, Experiment from $149 to $112, and Optimize from $249 to $187. This is the most reliable way to reduce costs.
Unbounce pricing page - standard annual billing discountMonitor your traffic usage carefully, as Unbounce sends notifications at 85% and 100% of your visitor cap. The overage fee is 150% of the tier price difference. Upgrading proactively before the overage triggers is cheaper than paying the penalty.
Unbounce documentation on overage charges and tier structureWhen attempting to cancel, Unbounce has been known to offer 50% retention discounts. Initiate cancellation through the account settings and wait for the retention offer before accepting. Be prepared with competitor quotes (Instapage, Leadpages) to strengthen your position.
Trustpilot reviews - users report being offered 50% off when cancelingUnbounce Pricing FAQ
01 Does Unbounce offer refunds if I cancel?
Unbounce maintains a strict no-refund policy. Multiple users report being denied refunds even when canceling on the same day as a charge. One user stated they were refused a refund after spending over $1,400, and another reported being charged for 2 months after stopping service with no refund available. Always cancel well before your billing date to avoid unwanted charges.
02 What happens if I exceed my Unbounce traffic limits?
Unbounce sends notifications at 85% and 100% of your visitor cap. If you exceed 100%, you must either upgrade your plan or pay a one-time overage fee equal to 150% of the difference between your current plan and the next tier. For example, moving from Build ($99/month) to Experiment ($149/month) would mean a $75 overage fee (150% of $50). Some users report being auto-upgraded without consent.
03 Can Unbounce raise my price mid-contract?
Yes. Multiple users report significant mid-contract price increases. One long-term customer saw their monthly cost jump from $105 to $298 (a 184% increase). Another annual customer had features removed mid-billing period and was told to pay more to regain access. Unbounce cites its Terms & Conditions as allowing unilateral account changes.
04 Does Unbounce offer a free trial?
Yes, Unbounce offers a 14-day free trial that includes full access to the landing page builder, templates, AI copywriting, and core features. No credit card is charged until day 15. The trial automatically converts to a paid subscription if not canceled, so set a reminder before the trial ends.
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