Quick Answer
Last verified:

Optimizely pricing varies by team size and features, ranging from $50K to $250K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Optimizely offers 1 pricing tiers: Enterprise. The Enterprise plan is large enterprises with significant experimentation needs.

Compared to other a/b testing software, Optimizely is positioned at the premium price point.

Last verified: February 2026 | Sources: 0 pricing pages and reviews

All Optimizely Plans & Pricing

Plan Monthly Annual Best For
Enterprise Contact Contact Large enterprises with significant experimentation needs
View all features by plan

Enterprise

  • Unlimited A/B tests
  • Multivariate testing
  • Full-stack experimentation
  • Feature flags and rollouts
  • Advanced personalization
  • Dedicated success team

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Hidden Costs to Budget For

Watch for 6 hidden costs
  • Minimum annual commitment of $50,000+
  • Implementation and onboarding services typically $15,000-50,000
  • Professional services for custom integrations
  • Training and certification programs
  • Additional costs for high-traffic sites (over 50M monthly visitors)
  • Premium support and SLA upgrades
Tip

Ask your Optimizely sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Optimizely cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Optimizely have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Optimizely?

Key features include the items listed in the pricing tiers above.

04 Is Optimizely worth the price?

Value depends on your specific needs and use case. Compare features across plans.