Best A/B Testing Software Pricing 2026
Compare pricing for 5 a/b testing tools. Find the right software for your budget.
Quick Answer
A/B Testing software pricing ranges from $0 to $250000 per user/month in 2026. The typical cost is around $35279/user/month across 5 popular tools.
Top a/b testing options include AB Tasty, Convert, Kameleoon, Optimizely, and 1 more. 2 of 5 tools offer free tiers for small teams or limited use. Prices vary based on features, team size, and billing period (annual plans typically save 15-20%).
Click any product below for detailed tier breakdowns, hidden costs, and negotiation tips.
All A/B Testing Tools
Compare all side-by-side →AB Tasty
$30.0k - $150.0k/month
Business: Custom Enterprise: Custom
View Full Pricing → Convert
$299 - $599/month
Growth: $399 Pro: $599 Enterprise: Custom
View Full Pricing → Kameleoon
$0 - $495/month
Free Starter Trial: Free Starter: $495 Enterprise: Custom
View Full Pricing → Optimizely
$50.0k - $250.0k/month
Enterprise: Custom
View Full Pricing → VWO
$0 - $999/month
Starter (Free): Free Growth: $314 Pro: $972
View Full Pricing → A/B Testing Pricing FAQ
01 What is A/B testing software?
A/B testing platforms let you test different versions of web pages, features, or content to determine which performs better with users.