Looker Studio vs Tableau
Business Intelligence pricing comparison · 2026
Looker Studio pricing ranges from $0–$9/month, while Tableau ranges from $15–$75/user/month. Looker Studio is typically 79% more affordable, though your actual cost depends on tier and team size.
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Looker Studio and Tableau both operate in the business intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Looker Studio | Tableau |
|---|---|---|
| Free | Free /month | $15 /user/month |
| Pro | $9 /user/month | $42 /user/month |
| Creator | — | $75 /user/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Looker Studio
3 scenarios$0/month
Small Business Analytics
$50
Marketing Team with Social Data
100/month
$190
Enterprise Team Collaboration
440/month
Tableau
3 scenarios$15/month
Starter Setup
$42/month
Growing Business
$75/month
Enterprise Setup
Market Intelligence
Looker Studio
- Median annual cost
- $2,000
- Based on
- 11 deals
Tableau
- Median annual cost
- $528
- Based on
- 35 deals