Sprout Social vs Later Pricing (2026)

Sprout Social vs Later

Social Media Management pricing comparison · 2026

Sprout Social pricing ranges from $0–$399/month, while Later ranges from $25–$80/month. Later is typically 77% more affordable, though your actual cost depends on tier and team size.

Social Media Management

Sprout Social

$0–$399
/month
5 plans · Free tier
Full pricing breakdown →
VS
Social Media Management

Later

$25–$80
/month
3 plans
Full pricing breakdown →

Sprout Social and Later both operate in the social media management category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Sprout Social Later
Free Trial Free /month $25 /
Standard $199 /seat/month $45 /
Professional $299 /seat/month $80 /
Advanced $399 /seat/month
Enterprise Custom

Market Intelligence

Sprout Social

Median annual cost
$1,044
Based on
66 deals

Later

Median annual cost
$839
Based on
533 deals