Instapage vs Iterable
Marketing Automation pricing comparison · 2026
Instapage pricing ranges from $79–$299/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
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Instapage and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Instapage | Iterable |
|---|---|---|
| Create | $99 /per month | Custom |
| Optimize | $199 /per month | Custom |
| Optimize (50K) | $299 /per month | Custom |
| Convert | Custom | — |
Market Intelligence
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Instapage | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Cancel before trial ends to avoid charges | — |
| Minimum commitment | Monthly or annual billing available | — |
| Price escalation | Historical pattern of 10-20% annual price increases with plan restructuring every 1-2 years | — |