iContact vs Moosend
Email Marketing pricing comparison · 2026
iContact pricing ranges from $9–$16/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
iContact and Moosend both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | iContact | Moosend |
|---|---|---|
| Standard | $9 /user/month | Free / |
| Premium | $16 /user/month | Custom |
| Custom | Custom | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
iContact
5 scenarios$9/user
Solo Freelancer (1 user, 500 contacts)
/month
$27/month (3 × $9/user/month)
Small Marketing Team (3 users on Standard)
$80/month (5 × $16/user/month)
Growing Business (5 users on Premium)
Moosend
3 scenarios$0
Small Business (Free Trial Evaluation)
during trial period (Pro requires custom quote post-trial)
Custom quote required (contact Moosend sales)
Growing E-commerce (Pro Plan)
Custom quote required (contact Moosend sales)
Mid-Size Company (Moosend+)
Market Intelligence
iContact
- Median annual cost
- $780
- Average negotiated discount
- 15% 0
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
Contract Terms
| Term | iContact | Moosend |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal period - no advance notice provided | Not clearly disclosed - users report cancellations not processing |
| Minimum commitment | 1 year (for annual plans) | Annual billing available but not required |