iContact vs Moosend Pricing (2026)
Compare / iContact vs Moosend
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Team size
25 seats

iContact vs Moosend

Email Marketing pricing comparison · 2026

iContact costs $9–$24/user/mo, while Moosend has a free plan, then $9/mo. Moosend is typically 45% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit iContact pricing
Discount programs →
Affiliate partner — does not affect ranking.
Visit Moosend pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Email Marketing
Side-by-side · live
iContact
iContact is an email marketing platform for small businesses and growing teams, offering d
verified 3mo ago
$108 $780
View pricing →
Moosend
Moosend pricing starts with a 30-day Free Trial at no cost, supporting up to 1,000 subscri
verified 4mo ago
$108 $780
View pricing →
Annual license estimate
Moosend costs $4.7K less than iContact · 25 seats where applicable
Cheapest $108
Spread 98%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$4.8K/yr
year 1 license · $16/seat
Pro
$108/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$780/yr
Vendr · n=0 · limited data avg 15% negotiated
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 12 sourced facts
7 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3mo ago
Confidence High confidence
Sources 51 sourced facts
46 hidden-cost · 3 contract · 2 review platforms
Last verified 3mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Limited Support Hours
    5-10% of license costs
    1 source
  • No Gmail Import Capability
    $50-$200 one-time migration cost
    1 source
  • Google Analytics Integration Requires Request
    $0-$100 setup delay cost
    1 source
  • Limited Image Storage
    5-10% of license costs
    1 source
  • No Weekend Support
    $0
    1 source
5 documented
  • Unexpected Upgrade Charges
    $24-$34
    1 source
  • External Email List Cleaning Service Required
    $10-$50
    3 sources
  • Subscriber Limit Overage Upgrade Charge Without Warning
    $24
    2 sources
  • Limited Customer Support on Free Plan
    Time delays only
    1 source
  • Required External Email List Verification Service
    $10-$50
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

iContact
Moosend
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal period - no advance notice provided
—
Commitment
1 year (for annual plans)
1 year
Price escalation
—
No published schedule
Can downgrade
—
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
6.8out of 5 (97)
Trustpilot
1.1out of 5 (8)
Best for
Small businesses starting with email marketing
Watch out
Unauthorized auto-renewal charges without notice
TrustRadius
8.7out of 5 (6)
Trustpilot
1.6out of 5 (23)
Best for
Exploring the platform
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit iContact pricing
Discount programs →
Affiliate partner — does not affect ranking.
Visit Moosend pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Email Marketing

iContact

$9–$24
/user/mo
4 plans
Full pricing breakdown →
VS
Email Marketing

Moosend

Free plan; paid $9
/mo
4 plans · Free tier
Full pricing breakdown →

iContact and Moosend both operate in the email marketing category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan iContact Moosend
Standard $9 /user/month Free /month
Premium $16 /user/month $9 /month
Ultimate $24 /user/month Custom
Custom Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

iContact

5 scenarios
$9/user/month
Solo Freelancer (1 user, 500 contacts)
$27/month (3 × $9/user/month)
Small Marketing Team (3 users on Standard)
$80/month (5 × $16/user/month)
Growing Business (5 users on Premium)
See all 5 scenarios →

Moosend

11 scenarios
$0
Small Business (Free Trial Evaluation)
during trial period (Pro requires custom quote post-trial)
Custom quote required (contact Moosend sales)
Growing E-commerce (Pro Plan)
Custom quote required (contact Moosend sales)
Mid-Size Company (Moosend+)
See all 11 scenarios →

What Users Say

iContact

Trustpilot
1.1out of 5 (8)
TrustRadius
6.8out of 10 (97)
Top complaints
  • Unauthorized auto-renewal charges without notice
  • Poor refund policy and customer service
  • Platform security concerns and technical issues

Moosend

Trustpilot
1.6out of 5 (23)
TrustRadius
8.7out of 10 (6)

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

iContact 7 hidden costs

medium
Limited Support Hours 5-10% of license costs
low
No Gmail Import Capability $50-$200 one-time migration cost
low
Google Analytics Integration Requires Request $0-$100 setup delay cost (source dated Feb 2023)
low
Limited Image Storage 5-10% of license costs
medium
No Weekend Support $0
See all iContact hidden costs →

Moosend 18 hidden costs

medium
Unexpected Upgrade Charges $24-$34 (source dated Oct 2024)
medium
External Email List Cleaning Service Required $10-$50
high
Subscriber Limit Overage Upgrade Charge Without Warning $24
low
Limited Customer Support on Free Plan Time delays only
medium
Required External Email List Verification Service $10-$50
See all Moosend hidden costs →

Contract Terms

Term iContact Moosend
Auto-renewal Yes Yes
Cancellation Must cancel before renewal period - no advance notice provided —
Minimum commitment 1 year (for annual plans) 1 year
Price escalation — No published schedule

Continue researching

iContact

Moosend

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