iContact vs GetResponse
Email Marketing pricing comparison · 2026
iContact pricing ranges from $9–$16/month, while GetResponse ranges from $19–$690/month. iContact is typically 89% more affordable, though your actual cost depends on tier and team size.
VS
iContact and GetResponse both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | iContact | GetResponse |
|---|---|---|
| Standard | $9 /user/month | $19 / |
| Premium | $16 /user/month | $29 / |
| Custom | Custom | $54 / |
| Starter (10,000 contacts) | — | $79 / |
| Starter (25,000 contacts) | — | $174 / |
| Starter (50,000 contacts) | — | $299 / |
| Starter (100,000 contacts) | — | $539 / |
| Marketer (1,000 contacts) | — | $59 / |
| Marketer (5,000 contacts) | — | $95 / |
| Marketer (10,000 contacts) | — | $114 / |
| Marketer (50,000 contacts) | — | $359 / |
| Marketer (100,000 contacts) | — | $599 / |
| Creator (1,000 contacts) | — | $69 / |
| Creator (5,000 contacts) | — | $109 / |
| Creator (10,000 contacts) | — | $134 / |
| Creator (50,000 contacts) | — | $414 / |
| Creator (100,000 contacts) | — | $690 / |
| Enterprise (MAX) | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
iContact
5 scenarios$9/user
Solo Freelancer (1 user, 500 contacts)
/month
$27/month (3 × $9/user/month)
Small Marketing Team (3 users on Standard)
$80/month (5 × $16/user/month)
Growing Business (5 users on Premium)
GetResponse
3 scenarios$228/year ($19/month x 12 months)
Solo Creator (1,000 Contacts)
$1,368/year ($114/month x 12 months)
Growing Ecommerce (10,000 Contacts)
$4,968/year ($414/month x 12 months)
Course Creator (50,000 Contacts)
Market Intelligence
iContact
- Median annual cost
- $780
- Average negotiated discount
- 15% 0
GetResponse
- Median annual cost
- $588
- Based on
- 226 deals
Contract Terms
| Term | iContact | GetResponse |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal period - no advance notice provided | Unclear - users report difficulty canceling even with advance notice |
| Minimum commitment | 1 year (for annual plans) | — |