iContact vs Omnisend
Email Marketing pricing comparison · 2026
iContact costs $9–$24/user/mo, while Omnisend has a free plan, then $16–$59/mo. iContact is typically 56% more affordable, though your actual cost depends on tier and team size.
iContact
iContact is an email marketing platform for small businesses and growing teams, offering d
verified 3mo ago
$780
$840
Omnisend
Omnisend offers four pricing tiers for email and SMS marketing.
verified 12w ago
$780
$840
Recorded annual contract medians
iContact
median is
$60
less than
Omnisend
· different customer contracts; not a quote
Cheapest
$780
Spread
7%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$4.8K/yr
year 1 license · $16/seat
Pro
$708/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$780/yr
Vendr · n=0 · limited data
avg 15% negotiated
Median annual
$840/yr
Vendr · n=47
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
12 sourced facts
7 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
3mo ago
Confidence
High confidence
Sources
6 sourced facts
2 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
2mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
iContact
Omnisend
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal period - no advance notice provided
✓
anytime before the start of a new billing cycle
Commitment
1 year (for annual plans)
✓
month-to-month, cancel-anytime plans with no quarterly minimums
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
iContact and Omnisend both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | iContact | Omnisend |
|---|---|---|
| Standard | $9 /user/month | Free /month |
| Premium | $16 /user/month | $16 /month |
| Ultimate | $24 /user/month | $59 /month |
| Custom | Custom | Custom |
Market Intelligence
iContact
- Median annual cost
- $780
- Average negotiated discount
- 15%
Omnisend
- Median annual cost
- $840
- Based on
- 47 deals
Contract Terms
| Term | iContact | Omnisend |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal period - no advance notice provided | anytime before the start of a new billing cycle |
| Minimum commitment | 1 year (for annual plans) | month-to-month, cancel-anytime plans with no quarterly minimums |