Mouseflow vs FullStory
Session Replay & Heatmaps pricing comparison · 2026
Mouseflow pricing ranges from $0–$319/month, while FullStory ranges from $0–$0/month. FullStory is typically 100% more affordable, though your actual cost depends on tier and team size.
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Mouseflow and FullStory both operate in the session replay & heatmaps category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Mouseflow | FullStory |
|---|---|---|
| Free | Free / | Free / |
| Essential | $25 / | Custom |
| Advanced | $109 / | Custom |
| Premium | $319 / | Custom |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Mouseflow
3 scenarios$300
Small Business (10-user team)
$600 Year 1 ($300/year software at $25/month + $0-$300 optional onboarding)
$21,057 Year 1
Mid-Market Company (Multi-site tracking)
$40,000
Enterprise (Full-feature deployment)
$60,000 Year 1 (custom pricing + onboarding)
FullStory
3 scenarios$15,000
Seed-stage startup (10-person team, moderate traffic)
$20,000 Year 1 (negotiated 20-30% off list with budget constraints + multi-year commitment)
$27,500 Year 1 (median market rate per Vendr data for 411 purchases)
Mid-market SaaS (50-100 employees, growing traffic)
$80,000
Enterprise deployment (500+ employees, high-volume)
$120,000 Year 1 ($70,000-$100,000 license + $10,000-$20,000 implementation)
Market Intelligence
Mouseflow
- Median annual cost
- $21,057
- Based on
- 15 deals
FullStory
- Median annual cost
- $27,500
- Average negotiated discount
- 19%
- Based on
- 411 deals
Contract Terms
| Term | Mouseflow | FullStory |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before auto-renewal triggers - no changes permitted after renewal | 90 days before renewal |
| Minimum commitment | 1 year | 1 year |
| Price escalation | No published schedule but users report mid-contract price increases without flexible refund policies | 7% annual uplift standard (negotiable). Can be waived or capped at 3-5% with pushback. Standard contract includes automatic year-over-year increases unless explicitly negotiated out. |
| Can downgrade | No | Yes |