Hotjar vs FullStory
Session Replay & Heatmaps pricing comparison · 2026
Hotjar pricing ranges from $0–$49/month, while FullStory ranges from $0–$0/month. FullStory is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
Hotjar and FullStory both operate in the session replay & heatmaps category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Hotjar | FullStory |
|---|---|---|
| Free | Free /month | Free / |
| Growth | $49 /month | Custom |
| Pro | Custom | Custom |
| Enterprise | Custom | Custom |
Market Intelligence
Hotjar
- Median annual cost
- $348
- Based on
- 49 deals
FullStory
- Median annual cost
- $27,500
- Average negotiated discount
- 19%
- Based on
- 411 deals