Amplemarket vs Clay
AI Sales Tools pricing comparison · 2026
Amplemarket costs $600/mo, while Clay has a free plan, then $167–$446/mo. Clay is typically 49% more affordable, though your actual cost depends on tier and team size.
Amplemarket
Amplemarket is an AI sales platform that combines LinkedIn prospecting, contact data, and
verified today
View pricing →
Clay
Clay is a data enrichment and workflow automation platform purpose-built for go-to-market
verified 7d ago
View pricing →
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$60K/yr
Vendr · n=96
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
13 sourced facts
11 hidden-cost · 1 contract · 1 review platform
Last verified
today
Confidence
Medium confidence
Sources
16 sourced facts
12 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
1w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Amplemarket
Clay
Auto-renewal
—
Yes
Cancellation
—
Not clearly published; users report no advance renewal reminder and difficulty locating cancellation options
Commitment
1 year
—
Price escalation
—
No published schedule found in sources
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Amplemarket and Clay both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Amplemarket | Clay |
|---|---|---|
| Startup | Custom | Free /month |
| Growth | Custom | Custom |
| Elite | Custom | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Amplemarket
4 scenariosCustom pricing (quote required)
Mid-Size Sales Team (4 reps, Growth)
Custom pricing (quote required)
Enterprise Sales Org (10+ reps, Elite)
$7,200/year ($600/month)
Startup Plan — Annual Cost
Clay
6 scenarios$167/month
Solo SDR or Small Team (Basic Enrichment)
Launch plan is the current entry-level paid option for small teams building and automating prospecting workflows. It is best for teams moving beyond evaluation but not yet running larger CRM-based growth campaigns. Budget separately for any usage, enrichment, or workflow needs that exceed the included plan details.
$446/month
Growing GTM Team (High-Volume Enrichment)
Growth plan is built for teams running CRM-based workflows and growth campaigns at scale. It replaces older Explorer-style positioning in the pricing model and is the clearest fit when prospecting workflows need more operational depth than Launch. Review current usage limits before modeling monthly volume.
$446/month
Scaled RevOps Operation (Full Platform)
or custom - Growth at $446/month fits scaled GTM workflows, while Enterprise uses custom pricing for large organizations that need SSO, RBAC, and unlimited imports. Enterprise should be evaluated when governance, access control, or import scale matters more than the standard self-serve plan structure.
Contract Terms
| Term | Amplemarket | Clay |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Not clearly published; users report no advance renewal reminder and difficulty locating cancellation options |
| Minimum commitment | 1 year | — |
| Price escalation | — | No published schedule found in sources |