Best Webinar Software for SMB 2026
Webinar Software solutions for smb address specific needs that generic tools often miss. Whether you're looking for specialized features, industry-specific workflows, or pricing models that match your use case, choosing the right platform can significantly impact productivity and ROI.
The best options combine essential core functionality with specialized capabilities for smb, offering intuitive interfaces, reliable performance, and pricing that scales with your needs. We evaluated leading platforms based on features, ease of use, pricing transparency, and real-world performance.
Demio is the best webinar software for SMBs at $59/month for 50 attendees, offering a modern browser-based platform with automated webinars (from $99/month), advanced marketing integrations, and 30% annual billing discount.
Our Rankings
Demio
Demio is purpose-built for SMB marketers with transparent pricing starting at $59/month for 50 attendees. Its modern, browser-based interface requires zero downloads and offers automated webinar capabilities from the $99/month Growth plan. The platform excels with advanced registration workflows, payment integrations, and marketing automation that helps SMBs run professional webinar funnels. Annual billing saves 30% and the 14-day trial lets you test before committing.
- Industry-leading features
- Excellent user reviews
- Strong customer support
- Premium pricing
GoToWebinar
GoToWebinar delivers proven reliability at $49/month for the Lite plan (250 participants). As one of the most established platforms, it offers unlimited webinars, extensive CRM integrations, and solid reporting that SMBs trust. The Standard plan at $99/month adds automated webinars and YouTube streaming. While the interface feels dated compared to newer competitors, its track record and comprehensive integrations make it a safe choice for traditional SMBs.
- Great price-to-value ratio
- Easy to get started
- Flexible pricing tiers
- Fewer advanced features
Livestorm
Livestorm offers unique usage-based pricing at €105/month ($113 USD) for up to 3,000 active contacts, which can be cost-effective for SMBs with high webinar volume but moderate unique attendees. The browser-based platform requires no downloads and includes unlimited webinars, unlimited moderators, and strong CRM integrations. However, the active contact pricing model can become expensive if many unique people attend your webinars monthly, and there's a steep jump to €825/month for 9,000 contacts.
- Specialized features
- Good integration options
- Reliable performance
- Steeper learning curve
Zoom Webinars
Zoom Webinars starts at $79/month for 300 attendees but requires a Zoom Workplace Pro subscription ($15.99/user/month) as a prerequisite, bringing the true minimum to $95.99/month for one host. While Zoom's familiar interface and reliability are advantages, the mandatory base subscription and per-host pricing make it more expensive than dedicated webinar platforms for SMBs. Best suited for companies already using Zoom for meetings who want to add webinar capabilities.
- Specialized features
- Good integration options
- Reliable performance
- Steeper learning curve
Webex Webinars
Webex Webinars is enterprise-focused with opaque, negotiated pricing starting around $68.75/license/month but typically much higher without volume discounts. While Cisco offers strong security and enterprise features, SMBs will struggle with the sales-driven pricing process, lack of transparency, and implementation complexity. The platform's depth is overkill for most SMB needs, and competitors offer better value with clearer pricing and easier setup.
- Enterprise-grade security
- Dedicated support
- Advanced customization
- High minimum cost
- Complex setup
Evaluation Criteria
- Affordable pricing for small teams
- Quick setup with minimal technical skills
- Automated/evergreen webinar features
- Essential engagement tools (polls, Q&A, chat)
- Scalability as business grows
- CRM and marketing integrations
How We Picked These
We evaluated 15 products (last researched 2026-01-30).
Total cost of ownership including hidden fees and usage charges
Learning curve, setup time, and user interface intuitiveness
Core functionality and specialized capabilities for this use case
Compatibility with existing tools and platforms
Documentation quality, response times, and available channels
Frequently Asked Questions
01 How much does webinar software cost for SMBs?
SMB webinar software typically costs $49 to $234 per month depending on attendee capacity and features. Demio starts at $59/month for 50 attendees, GoToWebinar at $49/month for 250 participants, and Livestorm at €105/month for 3,000 active contacts. Most platforms offer annual billing discounts of 15-30%.
02 What features should SMB webinar software have?
Essential SMB webinar features include unlimited webinars, automated/evergreen webinar capabilities, registration pages, email notifications, polls and Q&A, chat functionality, recording, custom branding, and integrations with CRM and marketing automation platforms. Look for platforms with browser-based access to avoid download friction.
03 Can SMBs host automated webinars?
Yes, automated (evergreen) webinars are available on most SMB platforms. Demio offers automation from the Growth plan ($99/month), GoToWebinar from the Pro plan ($199/month), and Livestorm on all paid plans. Automated webinars let you run pre-recorded presentations on autopilot for continuous lead generation.
04 Should SMBs choose per-attendee or active contact pricing?
Per-attendee capacity pricing (Demio, GoToWebinar, Zoom) is more predictable and better for SMBs with growing audiences. Active contact pricing (Livestorm) can be cost-effective if you host many webinars for the same audience, but expensive if you constantly reach new unique attendees. Most SMBs prefer the simplicity of capacity-based pricing.
05 How much does webinar software for smb cost?
Pricing for webinar software targeting smb typically ranges from $15-$113 per month. Many platforms offer free tiers or trials, while enterprise solutions may require custom quotes based on team size and feature requirements.
06 What features should I look for in webinar software for smb?
Key features include Affordable pricing for small teams, Quick setup with minimal technical skills, Automated/evergreen webinar features, along with reliable customer support, data security, and pricing transparency. Specific needs vary by organization size and technical requirements.
07 Can I switch from my current webinar software solution?
Yes, most webinar software platforms offer data migration tools or services to help you switch from competitors. The migration process typically takes 1-4 weeks depending on data volume and complexity. Many providers offer free migration assistance for annual contracts.
08 Is there a free webinar software option for smb?
Several platforms offer free tiers with limited features or usage caps. Free plans are best for individuals or small teams just getting started. As your needs grow, you'll likely need to upgrade to access advanced features, higher limits, and priority support.
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