E-commerce Pricing Benchmarks 2026: 10 Products Compared
Quick Answer

E-commerce pricing across 10 tracked products: entry-tier median $20, top-tier median $179. Cheapest: BigCommerce. Most premium: BigCommerce. Updated April 2026.

Last updated: April 24, 2026

Market Median (10 products)

E-commerce pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.

Entry-tier median is $20, top-tier median $179. Negotiated enterprise deals typically land 15-40% below list.

Per-Product Pricing

Product Entry Median Top Unit
BigCommerce $0 $79 $299 month
Ecwid $5.00 $50 $149 month
Printify $0 $39 $39 month
Sellfy $22 $59 $159 month
Shopify $39 $1,169 $2,300 month
Spocket $40 $100 $299 month
Squarespace Commerce $25 $46 $139 month
Volusion $35 $79 $299 month
Wix eCommerce $17 $39 $159 month
WooCommerce $0 $70 $200 month

What this table shows

Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.

Frequently Asked Questions

01 What do e-commerce actually cost?

Across 10 tracked products, the entry-tier median is $20 and the top-tier median is $179. Individual products vary significantly — see the per-product table above.

02 Which e-commerce is cheapest?

BigCommerce has the lowest entry-tier price in our tracked set.

03 Which e-commerce is most premium?

BigCommerce has the highest top-tier list price among tracked products.

04 How accurate is this pricing data?

Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.