Quick Answer
Last verified:

Trustpilot pricing varies by team size and features, ranging from $299 to $1.1K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Trustpilot offers 5 pricing tiers: Free, Plus, Premium, Advanced, Enterprise. Standard paid plans include Free at $0/free, Plus at $259/per domain/month, Premium at $629/per domain/month. The Plus plan is small to medium businesses that need automated review collection and website integration with basic branding control.

Compared to other review management software, Trustpilot is positioned at the premium price point.

Trustpilot is a consumer review platform that helps businesses collect, manage, and showcase customer reviews to build trust and improve brand reputation. With over 1 million reviews posted monthly and more than 200 million visitors annually, Trustpilot is one of the world's most recognized review platforms. The platform allows businesses to invite customers to leave reviews, respond to feedback, display reviews on their website via widgets, and gain insights from customer sentiment. Trustpilot offers a free plan with basic features, but paid plans start at $259/month per domain with mandatory 12-month contracts and automatic renewal.

All Trustpilot Plans & Pricing

Plan Monthly Annual Best For
Free users: 1 user accountinvitations: Manual review invitations only Free Free 0 Very small businesses or startups that want a basic presence on Trustpilot and are just starting to collect reviews
Plus invitations: 200 automated review invitations per monthwidgets: 8 widgets maximum $259 /per domain/month $3108 /per domain/month Small to medium businesses that need automated review collection and website integration with basic branding control
Premium invitations: Unlimited automated invitationswidgets: Unlimited widgets $629 /per domain/month $7548 /per domain/month Growing e-commerce businesses that need unlimited review collection, product-level reviews, and advanced analytics for optimization
Advanced users: Unlimited user accountscustomization: Full API and integration access $1059 /per domain/month $12708 /per domain/month Large enterprises and multi-brand organizations that need advanced API access, custom integrations, and dedicated support for complex implementations
Enterprise domains: Custom pricing for multiple domainscustomization: Unlimited customization Contact Contact Large enterprises with multiple domains, complex technical requirements, and need for custom integrations and dedicated support
View all features by plan

Free

  • Claim your business profile on Trustpilot
  • Display reviews publicly on Trustpilot.com
  • Basic profile customization
  • Respond to reviews
  • Send manual review invitations
  • 1 user account
  • Trustpilot branding on all displays
  • Basic insights and analytics
  • Community support only

Plus

  • Up to 200 automated review invitations per month
  • 8 review widgets for website display
  • 3 user accounts for team collaboration
  • Basic analytics and reporting
  • Custom domain (reviews.yourdomain.com)
  • Remove Trustpilot branding from widgets
  • Email and chat support
  • Review request templates
  • Basic sentiment analysis
  • Review response management
  • Star rating display on website

Premium

  • All Plus features
  • Unlimited automated review invitations
  • Unlimited review widgets
  • 10 user accounts
  • Advanced analytics and insights
  • Product reviews (SKU-level reviews)
  • Multi-language support
  • Priority email and chat support
  • Review funnel optimization
  • Advanced reporting and data exports
  • Competitor benchmarking
  • Review sentiment trends
  • Integration with e-commerce platforms (Shopify, WooCommerce)

Advanced

  • All Premium features
  • Unlimited user accounts
  • Advanced API access
  • Custom integrations support
  • Advanced segmentation and targeting
  • Predictive insights and AI analytics
  • Dedicated customer success manager
  • Priority phone support
  • Custom onboarding and training
  • Advanced security features
  • SLA guarantees
  • Multi-brand management
  • Executive reporting dashboards
  • White-glove implementation

Enterprise

  • All Advanced features
  • Custom pricing for high-volume or multi-domain needs
  • Enterprise SLAs and compliance
  • Advanced security (SSO, SAML)
  • Custom data residency options
  • Dedicated technical account manager
  • Custom development and integrations
  • Priority feature access
  • 24/7 premium support
  • Custom contract terms
  • Volume discounts for multiple domains

Get a custom Trustpilot quote

Enter your work email and we'll send you a detailed cost breakdown.

No spam. Unsubscribe anytime.

Hidden Costs to Budget For

Watch for 10 hidden costs
  • Mandatory 12-month prepaid contract (no monthly option)
  • Automatic renewal for another 12 months unless cancelled
  • Per-domain pricing: multiple websites require multiple subscriptions
  • Paid add-on modules not included in base plans (Google Seller Ratings, Advanced Insights, Custom Branding)
  • API access costs extra on lower tiers
  • Implementation and setup fees for advanced integrations
  • Training programs beyond standard onboarding
  • Data export and migration costs
  • Costs can exceed $12,000/year per domain on Advanced plan
  • No free trial available, must commit to 12-month contract upfront
Tip

Ask your Trustpilot sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown โ†’

Frequently Asked Questions

01 How much does Trustpilot cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Trustpilot have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Trustpilot?

Key features include the items listed in the pricing tiers above.

04 Is Trustpilot worth the price?

Value depends on your specific needs and use case. Compare features across plans.