Quick Answer
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AppFolio pricing varies by team size and features, ranging from $1.4 to $5 per unit/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

AppFolio offers 3 pricing tiers: Core, Plus, Max. Standard paid plans include Core at $1.4/unit/month, Plus at $3/unit/month, Max at $5/unit/month. The Plus plan is growing portfolios needing phone support and advanced leasing features.

Compared to other property management software, AppFolio is positioned at the budget-friendly price point.

Last verified: January 2026 | Sources: 0 pricing pages and reviews

All AppFolio Plans & Pricing

Plan Monthly Annual Best For
Core minUnits: 50 units minimumsupport: Email and chat only, no phone support $1.4 /unit/month $1.4 /unit/month Small to mid-size property portfolios needing basic management features
Plus customization: Limited custom field options $3 /unit/month $3 /unit/month Growing portfolios needing phone support and advanced leasing features
Max $5 /unit/month $5 /unit/month Large portfolios requiring maximum customization and premium support
View all features by plan

Core

  • Basic property management features
  • Online rent collection
  • Tenant and owner portals
  • Maintenance tracking
  • Accounting and reporting
  • Lease management
  • Bank reconciliation
  • Mobile app access
  • Email and chat support

Plus

  • Everything in Core plan
  • Real-time phone support
  • Advanced leasing metrics
  • Enhanced reporting
  • Smart Maintenance workflow
  • Automated late fees
  • Custom fields
  • Inspection checklists
  • Integrated e-signatures

Max

  • Everything in Plus plan
  • Unlimited custom fields
  • Premium phone support
  • Advanced analytics and BI
  • Custom report builder
  • Dedicated account manager
  • Priority feature requests
  • Advanced API access
  • Custom integrations support
  • Enhanced security features
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Hidden Costs to Budget For

Watch for 15 hidden costs
  • Mandatory annual contract - AppFolio requires annual contracts that automatically renew, with no month-to-month option, locking you into 12-month commitments
  • No free trial available - Unlike competitors, AppFolio does not offer a free trial period, requiring commitment before testing the platform
  • 50-unit minimum for Core plan - You must manage at least 50 units to qualify for the entry-level Core plan, pricing out smaller landlords
  • Phone support only on Plus/Max - Core plan users cannot call for support and must rely on email/chat, which can delay urgent issue resolution
  • Setup and onboarding fees - While not always disclosed upfront, some users report implementation fees for initial setup and data migration
  • Training costs - Comprehensive training sessions may incur additional costs beyond basic onboarding
  • Payment processing fees - Online rent collection and payment processing typically include transaction fees not reflected in per-unit pricing
  • Credit card fees - Tenants paying by credit card face fees around 2.95%, which may reduce adoption of online payments
  • Data migration complexity - Moving existing property data into AppFolio can require consultant help at additional cost
  • Integration limitations - Core plan has limited third-party integrations, requiring upgrades for full connectivity
  • Customization requires upgrade - Custom fields and advanced customizations only available in Max plan at $5/unit
  • Contract termination complexity - Annual contracts mean you cannot easily switch providers mid-contract without penalties
  • Price increases on renewal - Per-unit pricing may increase at annual renewal with limited notice periods
  • Limited offline functionality - Platform requires consistent internet connectivity; offline access is minimal
  • Additional user fees - Some implementations charge for additional staff user accounts beyond a certain limit
Tip

Ask your AppFolio sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does AppFolio cost?

AppFolio pricing ranges from $1.40 to $5 per unit per month depending on the plan. Core plan starts at $1.40/unit/month with a 50-unit minimum, Plus plan costs $3/unit/month with phone support, and Max plan costs $5/unit/month with unlimited customization. All plans require annual contracts. For a 100-unit property, expect $140-500/month depending on the plan selected.

02 Does AppFolio have a free plan or trial?

No, AppFolio does not offer a free plan or free trial period. You must commit to an annual contract to use the platform. This differs from competitors like Buildium and TenantCloud that offer free trials. AppFolio does provide demos and sales consultations to help evaluate the platform before committing.

03 What is the minimum number of units for AppFolio?

AppFolio Core plan requires a minimum of 50 units to qualify. This makes AppFolio unsuitable for small landlords managing fewer properties. If you manage fewer than 50 units, consider alternatives like TenantCloud or Buildium that have no minimum unit requirements.

04 What's the difference between AppFolio Core, Plus, and Max?

Core ($1.40/unit) includes basic property management with email/chat support. Plus ($3/unit) adds real-time phone support, advanced leasing metrics, and enhanced reporting. Max ($5/unit) includes unlimited custom fields, premium support, dedicated account manager, and advanced API access. The main difference is support level (chat vs phone) and customization capabilities.

05 Does AppFolio charge payment processing fees?

Yes, AppFolio charges transaction fees for online rent collection and payment processing beyond the per-unit subscription fee. Credit card payments typically incur fees around 2.95% per transaction. ACH/bank transfers have lower fees. These payment processing fees are in addition to the base subscription pricing and can add up for portfolios with many tenants.

06 Can I cancel AppFolio anytime?

No, AppFolio requires annual contracts that automatically renew. You cannot cancel mid-contract without potential penalties. This annual commitment means you're locked in for at least 12 months. Plan your evaluation carefully and ensure AppFolio meets your needs before signing, as switching providers mid-contract can be costly.

07 Is AppFolio worth the cost?

AppFolio is worth the cost for mid-to-large property management companies managing 50+ units who need robust features, reliable support, and professional tenant/owner portals. The per-unit pricing becomes economical at scale. However, for small landlords with fewer than 50 units, the minimum requirements and annual contract make alternatives like TenantCloud or Buildium better options. Consider your portfolio size and growth plans.

08 Does AppFolio offer phone support?

Phone support is only available with the Plus plan ($3/unit) or Max plan ($5/unit). The Core plan ($1.40/unit) only includes email and chat support. For property managers needing real-time phone assistance for urgent issues, budget for the Plus plan at minimum. This represents a significant cost difference: $140/month (Core) vs $300/month (Plus) for 100 units.