Quick Answer
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FullStory uses custom pricing as of July 2026 with 3 plans available. Contact FullStory directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

FullStory offers 3 pricing tiers: Analytics, Advanced, Enterprise.

Last verified: | Sources: 1 pricing pages and reviews
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FullStory uses custom pricing, and hidden costs like implementation and support add to the quoted price as of July 2026. Contact the vendor for a quote. Hidden costs like implementation and support add significantly to the total. Key hidden costs: professional services, data retention extensions, mobile app support. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Professional Services

high implementation

Professional services or extended onboarding support can add $5,000–$15,000 to first-year costs for intricate setups.

industry

Professional Services for Complex Integrations: For intricate setups, such as single-page applications, custom event tracking, or mobile SDKs, professional services or extended onboarding support can add $5,000–$15,000 to first-year costs.

2

Data Retention Extensions

high addon

Extending standard data retention to 6 months or 1 year can increase the base contract value by 10–20%, depending on session volume and tier.

industry

Data Retention Extensions: While standard data retention typically ranges from 30 to 90 days, extending this to 6 months or 1 year can increase the base contract value by 10–20%, depending on session volume and tier.

3

Mobile App Support

critical addon

Integrating mobile SDKs often increases the contract value by 30–50% compared to web-only deployments, as mobile data capture is a paid add-on across all tiers.

industry

Mobile App Support: Integrating mobile SDKs (iOS, Android) often increases the contract value by 30–50% compared to web-only deployments, as mobile sessions may be priced separately or at a premium.

4

Overage Fees

medium overage

FullStory's session-based pricing can lead to unexpected overage fees if monthly session volumes exceed the contracted cap.

industry

Overage Fees: FullStory's session-based pricing can lead to unexpected overage fees if monthly session volumes exceed the contracted cap.

5

User Seat/Admin Fees

medium overage

Some contracts may include caps on the number of user seats or admin accounts, with additional fees triggered for exceeding these limits.

industry

User Seat or Admin Fees: Some contracts may include caps on the number of user seats or admin accounts, with additional fees triggered for exceeding these limits.

6

Premium Integrations

medium addon

Advanced integrations might necessitate higher-tier plans or incur additional fees.

industry

Premium Integrations: Advanced integrations (e.g., Salesforce, Zendesk, custom webhooks, API access) might necessitate higher-tier plans or incur additional fees.

7

StoryAI Opportunities

low addon

Features like StoryAI Opportunities are premium add-ons for Advanced and Enterprise tiers, requiring additional purchase.

industry

Add-ons: Features like StoryAI Opportunities (proactive AI recommendations) are premium add-ons for Advanced and Enterprise tiers, requiring additional purchase.

Frequently Asked Questions

01 What hidden costs should I budget for with FullStory?

Beyond the license fee, budget for: Professional Services ($5,000–$15,000); Data Retention Extensions (10–20%); Mobile App Support (30–50%). Exact totals depend on your deployment size and negotiated terms.

02 Does FullStory charge for implementation?

FullStory implementation is not included in the license cost. Professional services or extended onboarding support can add $5,000–$15,000 to first-year costs for intricate setups.. Estimated impact: $5,000–$15,000.

03 How much does FullStory support cost?

Premium support pricing for FullStory depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with FullStory?

FullStory's session-based pricing can lead to unexpected overage fees if monthly session volumes exceed the contracted cap..

05 What add-ons cost extra with FullStory?

Add-on pricing for FullStory varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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Prices and terms change; verify against the live pricing page.

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