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FullStory uses custom pricing as of July 2026 with 3 plans available. Contact FullStory directly for a personalized quote. The median contract is $105,000/year based on 6 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

FullStory offers 3 pricing tiers: Analytics, Advanced, Enterprise.

Compared to other product analytics software, FullStory is positioned at the budget-friendly price point.

  • Median contract: $105,000/yr from 6 buyer reports Directional
  • 7 documented hidden costs beyond list price
  • G2 rating: 4.5 out of 5 from 1,051 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does FullStory cost?

FullStory uses custom pricing across 3 plans. Contact FullStory directly for a personalized quote. Plans include Analytics (custom pricing), Advanced (custom pricing), Enterprise (custom pricing).

FullStory Pricing Overview

FullStory uses custom pricing — contact their sales team for a quote. The Analytics plan requires contacting sales for a custom quote. The Advanced plan requires contacting sales for a custom quote. The Enterprise plan requires contacting sales for a custom quote.

The median FullStory customer pays $105,000/year based on 6 verified purchases.

There are at least 7 documented hidden costs beyond FullStory's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 17, 2026 from 1 independent source.

Request FullStory Pricing

FullStory offers three pricing tiers: Analytics, Advanced, and Enterprise. All tiers are custom priced.

Contact FullStory for specific pricing details for each plan.

How FullStory Pricing Compares

Compare FullStory pricing against top alternatives in Product Analytics.

Contentsquare Free View pricing → Countly $0-$40/month View pricing → GameAnalytics $0-$499/custom View pricing →

Compare FullStory vs Alternatives

Before committing to FullStory, compare pricing with these 3 alternatives in the same category.

VSContentsquare
Custom

Individuals and small sites exploring the platform

Compare pricing
VSCountly
Free

Privacy-focused developers

Compare pricing
VSGameAnalytics
Free

Indie developers and startups validating early product-market fit

Compare pricing

All FullStory alternatives & migration guides

What Companies Actually Pay for FullStory

The median FullStory buyer pays $105,000/year based on 6 verified purchase transactions.

What companies actually pay $105,000/yr Median across 6 third-party buyer reports Directional
Review scores
G2 4.5out of 5 (1,051)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
steep learning curveoverwhelming volume of data generated for very large websitespricing model, which users describe as brutal, unpredictable, and often unaffordable for small businesses, with reports of significant price increases at renewalpricing concerns, particularly when compared to free alternatives
Source: aggregated from 6 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How FullStory Pricing Compares

Software Starting Price Top Price
FullStory Custom Custom
Contentsquare Custom Custom
Countly Free $40/month
GameAnalytics Free $499/custom
Kissmetrics $99/month $99/month
Pendo Free $133000/per year (varies by MAU)

Browse all Product Analytics pricing →

7 FullStory Hidden Costs Beyond the List Price

Beyond the listed price, FullStory has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Professional Services $5,000–$15,000
    high 1 source
    industry "Professional Services for Complex Integrations: For intricate setups, such as single-page applications, custom event tracking, or mobile SDKs, professional services or extended onboarding support can add $5,000–$15,000 to first-year costs."
  • Data Retention Extensions 10–20%
    high 1 source
    industry "Data Retention Extensions: While standard data retention typically ranges from 30 to 90 days, extending this to 6 months or 1 year can increase the base contract value by 10–20%, depending on session volume and tier."
  • Mobile App Support 30–50%
    critical 1 source
    industry "Mobile App Support: Integrating mobile SDKs (iOS, Android) often increases the contract value by 30–50% compared to web-only deployments, as mobile sessions may be priced separately or at a premium."
  • Overage Fees
    medium 1 source
    industry "Overage Fees: FullStory's session-based pricing can lead to unexpected overage fees if monthly session volumes exceed the contracted cap."
  • User Seat/Admin Fees
    medium 1 source
    industry "User Seat or Admin Fees: Some contracts may include caps on the number of user seats or admin accounts, with additional fees triggered for exceeding these limits."
  • Premium Integrations
    medium 1 source
    industry "Premium Integrations: Advanced integrations (e.g., Salesforce, Zendesk, custom webhooks, API access) might necessitate higher-tier plans or incur additional fees."
  • StoryAI Opportunities
    low 1 source
    industry "Add-ons: Features like StoryAI Opportunities (proactive AI recommendations) are premium add-ons for Advanced and Enterprise tiers, requiring additional purchase."
Tip

Ask your FullStory sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 9 source citations total.

How to Negotiate FullStory Pricing

FullStory contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Strategic Commitments high success

Buyers can gain leverage in negotiations through strategic commitments.

industry analysis
High success Medium Low / difficult

Full negotiation guide →

FullStory Pricing FAQ

01 Is there a free plan for FullStory?

FullStory does not offer a free plan.

02 What are the pricing tiers for FullStory?

FullStory has three pricing tiers: Analytics, Advanced, and Enterprise.

03 How is pricing determined for FullStory plans?

All FullStory plans, including Analytics, Advanced, and Enterprise, are custom priced. You will need to contact FullStory directly for a quote.

Is this pricing incorrect? — we'll verify and update it.