All Retool Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Internal user $0
  • Unlimited web & mobile apps
  • 500 workflow runs/month
  • 5GB database capacity
  • 5GB file storage
  • Up to 20 hours/month of Agents
  • 250 AI credits/month

Team

  • Internal user $5/user/mo billed annually
  • Everything in Free, plus...
  • $10/mo per builder + $5/mo per internal user billed annually ($12 + $7 month-to-month)
  • Unlimited users
  • 5,000 workflow runs/month
  • Staging resource environment
  • App release versions
  • 1,000 AI credits/month

Business

  • Internal user $15/user/mo billed annually
  • Everything in Team, plus...
  • $50/mo per builder + $15/mo per internal user billed annually ($65 + $18 month-to-month)
  • External users: 0-50 free, 51-250 $8/mo, 251-500 $6/mo, over 500 $4/mo
  • Audit logging
  • Rich permission controls
  • Portals and embedded apps
  • Custom branding
  • 3,000 AI credits/month

Enterprise

  • Everything in Business, plus...
  • SAML / OpenID Connect SSO
  • Source control
  • Error monitoring and observability
  • Full white-labeling
  • Independent workspaces
  • Platform APIs and workflow triggers
  • Volume-based discounts
  • Dedicated support
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At a glance

List price by tier (annualized, per seat)

Per-seat list price across Retool's plans, annualized. Custom-priced tiers show a hatched bar.

Team$120/yr
Business$600/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $66K/yr for Retool contracts (Vendr deal flow, n=159). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Retool costs Free to $50 per user/month as of November 2026, with 4 plans available including a free tier. Plans: Free (free), Team at $10/user/month (billed annually), and Business at $50/user/month (billed annually). Custom pricing is available on request. The median contract is $66,000/year based on 159 buyer-reported purchases (Vendr).

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Retool offers 4 pricing tiers: Free, Team, Business, Enterprise. A free plan is available. Paid plans include Team at $10/user/month (billed annually), Business at $50/user/month (billed annually). The Team plan is growing, collaborative teams.

Compared to other no-code/low-code software, Retool is positioned at the budget-friendly price point.

  • Median contract: $66,000/yr from 159 purchases Directional
  • Average negotiated discount: 19%
  • 9 documented hidden costs beyond list price

How much does Retool cost?

Retool has a free plan; its 2 paid plans cost $10–$50/user/mo, billed annually. Enterprise is quote-based. Plans include Free (free), Team at $10/user/month (billed annually), Business at $50/user/month (billed annually), Enterprise (custom pricing).

Retool Pricing Overview

Retool has 4 pricing plans, including a free tier. Paid plans range from $10 to $50/user/month. The Free plan is free and is best for developers and early exploration. The Team plan costs $10/user/month (billed annually), best for growing, collaborative teams. The Business plan costs $50/user/month (billed annually), best for teams who need more control, security, and compliance. The Enterprise plan requires contacting sales for a custom quote and is designed for teams and orgs operating at scale.

The median Retool customer pays $66,000/year based on 159 buyer-reported purchases (Vendr), with an average 19% discount available through negotiation.

There are at least 9 documented hidden costs beyond Retool's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 30, 2026 from 2 independent sources.

Retool is a low-code platform specifically designed for building internal tools, admin panels, and dashboards. It differentiates itself by targeting developers who need to build internal applications quickly while maintaining the flexibility to write custom code when needed.

Retool offers a free tier for up to 5 users. Team is $10 per builder plus $5 per internal user per month and Business is $50 per builder plus $15 per internal user, both billed annually ($12 + $7 and $65 + $18 month-to-month). Enterprise pricing is custom for organizations with advanced security and compliance requirements.

How Retool Pricing Compares

Compare Retool pricing against top alternatives in No-Code/Low-Code.

Compare Retool vs Alternatives

Before committing to Retool, compare pricing with these 3 alternatives in the same category.

All Retool alternatives & migration guides

What Companies Actually Pay for Retool

The median Retool buyer pays $66,000/year based on 159 buyer-reported purchases (Vendr), with an average 19% savings through negotiation.

What companies actually pay $66,000/yr Median across 159 buyer-reported purchases (Vendr) Directional
19% avg. savings
with negotiation
Review scores
TrustRadius 8.4out of 10 (26)
Trustpilot 1out of 5 (1)
Third-party review aggregates, as of Oct 2026
Top pricing complaints
Critical bugs go unfixed for weeks despite support acknowledgmentSupport team unfamiliar with their own product and pricingPer-user pricing too expensive for occasional or low-usage internal appsPlatform reliability and quality have declined significantly
Source: Vendr buyer data — median of 159 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

Retool Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Solo / Getting Started $0 per month

$0/month (free tier with basic features)

A solo user or very small team getting started with Retool on the free plan

Growing Business $50 estimated cost
$65
month-to-month $18
Total $50

A mid-size business using Retool on the Business plan

Enterprise (100+ users) Custom pricing — typically negotiated annually, contact sales for quote

A large enterprise deploying Retool across the organization

Small Internal Team (Free Plan) $0 per month

$0/month

Solo developer or team of up to 5 building simple internal tools with basic database connections and no support requirements.

Growing Team (Team Plan) $10 estimated cost
$12
month-to-month $7
Total $10

Small to mid-size internal tool deployment for teams needing more users and basic support.

Mid-Market Business (Business Plan) $50 estimated cost
$65
month-to-month $18
Total $50

Business-grade deployment with advanced features for larger internal teams.

Enterprise / Mid-Market (Vendr Median) $64,623 per year

$64,623/year (Vendr deal flow, Oct 2026)

Typical enterprise buyer based on 156 real Vendr transactions, after negotiating roughly 19% off list price.

Customer-Facing App with 500 External Users $8 per user / month

External users on Business: first 50 free, $8/user/month for users 51-250 and $6/user/month for users 251-500 (confirm with Retool how the bands are applied), plus Business builder and internal-user seats

Team building a customer portal on the Business plan using Retool's embedded/portal solution, with 500 external users.

Enterprise Contract — Median Buyer $66,000 per year

$66,000/year (median across 159 Vendr purchases; buyers save ~19% on average)

Typical enterprise buyer based on Vendr deal data. Includes negotiated discounts off list price.

How Retool Pricing Compares

Software Starting Price Top Price
Retool Free $50/user/month
Adalo Free $200/month
AppSheet $5/user/month $50/user/month
Bubble Free $349/month
Draftbit Free $24/month
Elementor $5/month $19/month

9 Retool Hidden Costs Beyond the List Price

Beyond the listed price, Retool has at least 9 documented hidden costs that can significantly increase total cost of ownership.

Watch for 9 hidden costs
  • Enterprise-only customer support $10,000+
    high 2 sources
    Reddit “Talking about support: thats the biggest downside for me. They only offer direct customer support in their Enterprise tier. Everything else is in their forums. Answers from their community staff there normally take up to 7 days (if at all).”
    Reddit “I never gotten a full quote for Enterprise, but the sales guy said something like "starts in the low 5 digits"”
  • Source control locked to Enterprise tier $10,000+
    medium 2 sources
    Reddit “Also "Source Control", which means "use your own git repo", is only available in Enterprise. Which makes things like Code Reviews hard.”
    Reddit “When multiple team members work on the same app, changes can overwrite each other or break functionality.”
  • External user pricing scales poorly $4-$8 per external user/month (Business)
    critical 4 sources
    Reddit “Retool's seat-based pricing model can become expensive for large organizations. Each additional user requires a separate license, significantly increasing the overall cost as the team grows”
    Reddit “Retool pricing for external user is more expensive than some of the competition, but after 500 users it is completely free.”
    Reddit “If you're an agency building apps for 10 clients with each client having 100 end-users, I will probably get a $15K bill from Retool”
    Hacker News “Retool is fairly expensive, but they've just recently started offering external user pricing. It's $7-10/user/mo and caps at $4250/mo at 500 users, at which point additional users are free.”
  • Performance issues at scale 5-15% of license costs
    medium 2 sources
    Reddit “Some Retool apps can become slow to load or refresh.”
    Reddit “Loading speed - not sure if this is just us, but in my experience, it's not the fastest loading platform.”
  • Poor Support Quality Adds Hidden Time Cost 5-15% of license costs
    medium 3 sources
    Hacker News “Their support team needs a lot of work. They generally are slow to respond and don't understand their own products or pricing.”
    Trustpilot “Right now a critical bug we reported several weeks ago remains unfixed, despite Retool support confirming it and promising a fix long time ago.”
    Trustpilot “Right now a critical bug we reported several weeks ago remains unfixed, despite Retool support confirming it and promising a fix long time ago.”
  • High Per-User Cost for Low-Frequency Use Cases 10-30% of license costs
    high 2 sources
    Hacker News “We have many situations where we might use an app 100 times max for the life of the app, spread over a dozen or more users. Your pricing didn't work, even though your product did and I'm 100% certain you would be profitable with us as customers.”
    Hacker News “Retool is too expensive for us, because we have many situations where we might use an app 100 times max for the life of the app, spread over a dozen or more users.”
  • Limited Customization for Customer-Facing Apps 15-25% of license costs
    medium 1 source
    Hacker News “Retool is tailored at internal tools, so you can't quite customize the UX as you'd want for something that is touching end users. Besides, it's quite expensive for the MVP use case because they price per user.”
  • External User (End-Customer) Pricing $4-$8 per external user/month
    high 1 source
    Hacker News “It's $7-10/user/mo and caps at $4250/mo at 500 users, at which point additional users are free. At 4,250 users you'd be paying $1/user/mo.”
  • Per-User Pricing Uneconomical for Occasional-Use Apps $5-$18 per internal user/month (Team or Business)
    medium 2 sources
    Hacker News “But Retool is too expensive for us, because we have many situations where we might use an app 100 times max for the life of the app, spread over a dozen or more users.”
    Hacker News “Besides, it's quite expensive for the MVP use case because they price per user”
Tip

Ask your Retool sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
Reddit User discussions Hacker News Tech community Trustpilot Consumer reviews Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 31 source citations total.

How to Negotiate Retool Pricing

Retool contracts are negotiable — buyers save an average of 19% off list price. These 11 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 11 tactics
Request use case pricing high success

Retool offers a flat fee unlimited external users option called 'use case pricing' for Enterprise customers. This can save significant money compared to per-seat pricing if you have many external users.

Reddit discussion from user with extensive Retool experience
Leverage Vendr Benchmarks high success

Vendr data shows buyers save an average of 19% off list price based on 155 purchases. Use this benchmark when negotiating — state that you're aware of market rates and expect pricing in line with what similar companies pay.

Vendr (deal flow)
Anchor to Vendr Median high success

Vendr data shows 159 buyers pay a median of $66,000/year and save 19% on average. Enter negotiations citing this benchmark — tell your rep that comparable buyers achieve approximately 19% off list. This anchors the conversation without requiring you to reveal your budget.

Vendr (deal flow, 159 purchases)
Negotiate before external users scale medium success

On Business, the first 50 external users are free, then $8/user/month for users 51-250, $6 for 251-500 and $4 above 500. If you expect hundreds of external users, use that volume to negotiate custom or 'use case' pricing early.

Reddit community insights
Push for Enterprise tier upgrades medium success

Since critical features like source control and customer support are Enterprise-only, negotiate for Enterprise tier at lower-than-list pricing by emphasizing your long-term commitment and growth potential.

Reddit user experiences with sales
Highlight Competitor Alternatives medium success

Open-source self-hosted alternatives exist that Retool has lost customers to. Mentioning that you're evaluating open-source options gives you leverage, as Retool has historically lost deals to self-hosted competitors on price.

Hacker News (hn)
Negotiate External User Cap Pricing medium success

External user pricing on Business steps down from $8 to $6 to $4 per user per month as volume grows, after 50 free users. If you anticipate growth, negotiate custom pricing for your external user volume upfront rather than being locked into standard rates.

Hacker News (hn)
Escalate to CEO for Difficult Issues medium success

One user noted that while the support team is poor, the CEO is responsive to direct emails. For pricing negotiations or unresolved issues, escalating directly to executive contacts may yield faster and better results.

Hacker News (hn)
Escalate to CEO for Pricing Deadlocks medium success

Retool's support and sales teams have a known reputation for slow response and limited pricing authority. One HN commenter noted the CEO is directly responsive to email. If standard sales channels stall on pricing, a direct email to leadership can break the deadlock and unlock flexibility.

Hacker News (hipadev23, 2024-11-19)
Cite Open-Source Self-Hosted Alternatives as Walk-Away Options medium success

Retool faces serious competition from open-source self-hosted alternatives (Windmill, Appsmith, Budibase). Citing a specific tool you are actively evaluating — especially one that is free to self-host — gives credible walk-away leverage, particularly for greenfield projects where switching costs are low.

Hacker News (electroly, 2024-02-23; rubenfiszel, 2023-05-12)
Use Open-Source Competitor as Leverage medium success

Credible open-source self-hosted alternatives such as ToolJet and Windmill eliminate per-user licensing entirely. Demonstrating a working proof-of-concept in a competitor that removes vendor dependency — especially one eliminating per-user lock-in — is effective pressure, particularly at renewal when switching costs are salient on both sides.

HN (2024-02-23, 2023-05-12)

Full negotiation guide →

Retool Pricing FAQ

01 How much does Retool cost?

Retool starts free for up to 5 users. Team is $10 per builder plus $5 per internal user per month billed annually ($12 + $7 month-to-month), with unlimited users. Business is $50 per builder plus $15 per internal user billed annually ($65 + $18 month-to-month) and adds audit logs, embedded apps and external users. Enterprise pricing is custom and billed annually.

02 What's the difference between standard users and end users in Retool?

Retool prices builders (people who create and edit apps) separately from internal users (employees who only use apps) and external users (customers or partners who log in). Free covers up to 5 users and no external users; external users are priced on Business, where the first 50 are free.

03 Does Retool have a free plan?

Yes, Retool Free includes up to 5 users, 250 AI credits and 500 workflow runs per month, in production only and with no external users. It's great for small teams building internal tools. You can upgrade to Team ($10 per builder plus $5 per internal user per month, billed annually) for unlimited users.

04 Can I self-host Retool?

Yes, Retool can be self-hosted on-premise or in your own cloud (AWS, GCP, Azure). Self-hosted is available on all plans including Free. You'll need to handle infrastructure costs and maintenance yourself.

05 What are workflow runs in Retool?

Workflow runs are automated background processes (scheduled jobs, webhooks, API automations). Free includes 500 per month and Team 5,000 per month. Each workflow execution counts as one run. Retool's pricing page did not list Business run allowances or overage rates in our October 2026 check.

06 How do I calculate Retool costs?

Count builders (people who edit apps) and internal users. On Team that's $10 per builder plus $5 per internal user per month billed annually ($12 + $7 month-to-month); on Business $50 per builder plus $15 per internal user ($65 + $18 month-to-month). Add external users on Business if building customer-facing apps (first 50 free), and infrastructure costs if self-hosted.

07 What databases does Retool connect to?

Retool connects to PostgreSQL, MySQL, MongoDB, Snowflake, BigQuery, DynamoDB, and 50+ databases out of the box. It also supports REST APIs, GraphQL, and custom integrations. All integrations included on all plans - no extra cost.

08 Is Retool worth it for internal tools?

Yes, for most teams. Retool can replace months of custom development with hours of drag-and-drop building. If you're building admin panels, dashboards, or CRUD apps, Retool's Team plan ($10 per builder plus $5 per internal user per month, billed annually) typically pays for itself in saved developer time.

09 Does Retool's pricing work for customer-facing applications?

Retool is designed primarily for internal tools, not customer-facing applications. External users add a separate fee: on Business, the first 50 external users are free, then $10/user/month for users 51-250, $6 for 251-500 and $4 above 500. Enterprise customers can negotiate 'use case pricing' for a flat fee with unlimited external users.

10 What support do you get without paying for Enterprise?

Without Enterprise tier, you only get community forum support, with typical response times of up to 7 days from Retool staff, if answered at all. Direct customer support is Enterprise-only, which starts at low five figures annually according to sales conversations.

11 Can I use version control with Retool's lower tiers?

No, source control (git integration) is only available in the Enterprise tier. Without this, teams face challenges with code reviews and collaboration, as changes can overwrite each other when multiple people work on the same app.

12 How does Retool pricing compare to alternatives?

Users report Retool's per-user pricing as more expensive than competitors like Budibase, WeWeb, and Softr, particularly for external users. However, Retool is praised for being more powerful and feature-rich for complex internal tools. The pricing unified between self-hosted and cloud in recent updates.

13 How does Retool price external/end users who aren't internal employees?

Retool charges separately for external users on the Business plan: the first 50 external users are free, then $10/user/month for users 51-250, $6 for 251-500 and $4 above 500. There is no monthly cap. They also offer embedded/portal solutions so your external users won't know they're using Retool.

14 Is Retool worth it for apps used infrequently across many users?

Retool's per-user pricing model can be cost-prohibitive for low-frequency use cases. If you have many users who only interact with an app a handful of times, the per-user cost may outweigh the value. In these cases, alternatives or a custom build may be more economical.

15 Can I build customer-facing apps with Retool?

Retool is primarily designed for internal tools. While they offer external user pricing and embedded/portal solutions, the UX customization options are more limited than purpose-built customer-facing platforms. This makes it better suited for internal dashboards and admin panels than polished public-facing applications.

16 What happens when I need more than 5 users on the Free plan?

The Retool Free plan is limited to 5 users. Once you exceed that, you'll need to upgrade to the Team ($10 per builder plus $5 per internal user per month, billed annually) or the Business ($50 per builder plus $15 per internal user per month, billed annually), depending on the features you need.

17 Can I use Retool to build apps for my own customers?

Yes. Retool supports customer-facing and embedded apps through external user pricing on Business: the first 50 external users are free, then $10/user/month for users 51-250, $6 for 251-500 and $4 above 500. Retool also offers embedded/portal solutions so end-users won't see Retool branding. Note that supporting a fully free user tier may violate Retool's terms of service.

18 What plan do I need if my team grows beyond 5 users?

The Free plan supports up to 5 users. Once you exceed that, you'll need the Team ($10 per builder plus $5 per internal user per month, billed annually) or the Business ($50 per builder plus $15 per internal user per month, billed annually). Team works for most small-to-mid internal tool use cases; Business adds audit logs, embedded apps and external users.

19 Is Retool's reliability and support good enough for production use?

Recent user reports raise concerns. A July 2026 Trustpilot reviewer reported critical bugs left unresolved for weeks and a broken bug-reporting system. HN users have noted the support team is slow and often unable to answer basic pricing or product questions without multiple back-and-forth emails. Direct support is only available on higher tiers; Free plan users are limited to the community forum.

20 Does Retool charge separately for external (customer-facing) users?

Yes. Apps requiring end-user login use separate external user pricing on Business: the first 50 external users are free, then $10/user/month for users 51-250, $6 for 251-500 and $4 above 500, with no cap. Builder and internal-user seats are billed separately under Team ($10 per builder + $5 per internal user per month, billed annually) or Business ($50 + $15).

21 Can I host a public-facing app without paying for external users?

Yes. Retool allows public-facing apps that require no login to be hosted for free. External user pricing applies only to authenticated apps where users must log in.

22 Is Retool free to use?

Yes. The Free plan supports up to 5 users at no cost and includes building internal tools, connecting to databases, and basic components with community forum support. Source control, direct support, and enterprise features require a paid plan.

23 What is the difference between the Team and Business plans?

The Team plan is $10 per builder plus $5 per internal user per month billed annually ($12 + $7 month-to-month) and removes the 5-user cap of the Free tier. The Business plan is $50 per builder plus $15 per internal user billed annually ($65 + $18 month-to-month) and adds audit logs, embedded apps, external users and 3,000 AI credits per month. Enterprise pricing is custom-quoted and includes source control, direct support, and SSO.

24 How much does a typical enterprise Retool contract cost?

Based on Vendr data from 159 enterprise purchases, the median annual Retool contract costs $66,000/year. Buyers negotiate approximately 19% off list price on average.

Is this pricing incorrect? — we'll verify and update it.