Recast Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Recast doesn't publish prices — plans are quote-based.
Are you Recast? Claim this profile
Is Recast a fit?
Derived from this product's own pricing and contract record — not a review.
Not a fit if
- You need to budget without talking to sales — every plan here is quote-only.
- You want to try it before paying — there is no free plan and no trial.
- Your budget cannot absorb renewal increases — 5%.
- The sticker price is your whole budget — Data Preparation and Historical Data Requirements (and 1 more).
All Recast Plans & Pricing
Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| MMM Platform not re-verified | Contact Sales | Contact Sales | Not specified |
| Not re-verified · catalog record from July 2026
Get this price at Recast →
| |||
| What's included at MMM Platform
| |||
| Recast checked Oct 30, 2026 | Contact Sales | Contact Sales | Not specified |
| Verified on Recast's pricing page · checked Oct 30, 2026 Custom: “Schedule a Recast demo”
Get this price at Recast →
| |||
View all features by plan (compare side-by-side)
MMM Platform
- Bayesian causal MMM updated weekly
- 95%+ cumulative forecast accuracy validated via backtesting
- Incrementality measurement and testing
- Marketing budget optimization and scenario planning
- Media mix forecasting
- 3,000+ production models in automated out-of-sample backtesting
- GeoLift incrementality testing (separate add-on product)
- AICPA SOC compliance
- Fortune 500 and CPG brand support
Recast
Track Recast pricing
Get an email when Recast's pricing changes — plus the weekly SaaS Price Watch: verified price changes and deals across 3,000+ products. One-click unsubscribe.
You're on the list — first digest lands Tuesday.
Recast uses custom pricing as of October 2026 with 2 plans available. Contact Recast directly for a personalized quote. The median contract is $6,000/year based on 3 third-party buyer reports.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Recast offers 2 pricing tiers: MMM Platform, Recast.
Compared to other marketing attribution software, Recast is positioned at the premium price point.
- Median contract: $6,000/yr from 3 buyer reports Precise
- 4 documented hidden costs beyond list price
- Contracts auto-renew — 45 days' notice of non-renewal before the end of the relevant subscription term
- G2 rating: 4.8 out of 5 from 62 reviews (as of Jun 2026)
How much does Recast cost?
Recast Pricing Overview
Recast uses custom pricing — contact their sales team for a quote. The MMM Platform plan requires contacting sales for a custom quote. The Recast plan requires contacting sales for a custom quote.
Recast contracts auto-renew, and annual price increases of 5%.
The median Recast customer pays $6,000/year based on 3 third-party buyer reports.
There are at least 4 documented hidden costs beyond Recast's list price, including implementation, training, and add-on fees.
This pricing was last verified in July 26, 2026 from 3 independent sources.
Recast is a modern Bayesian marketing mix modeling (MMM) platform built for enterprise marketing teams that need weekly — not quarterly — insight into what's actually driving revenue. Unlike legacy MMM tools that refresh once a year, Recast updates its models every week and validates forecast accuracy automatically through out-of-sample backtesting across more than 3,000 production models.
Trusted by Fortune 500, CPG, and fintech brands, Recast helps marketing leaders allocate budgets with confidence by separating channels that drive real incremental revenue from those that only claim credit. The platform covers the full measurement stack: Bayesian causal MMM, incrementality testing, scenario planning, and budget optimization.
In September 2025, Recast launched GeoLift by Recast as a separate, lower-cost product — a geographic lift testing tool starting with a 6-month free trial and then ~$100/month. GeoLift is distinct from the core MMM platform and is designed to make incrementality testing accessible to teams without a full MMM budget.
The core MMM platform is priced via custom enterprise contracts. Recast does not publish pricing publicly — pricing is determined through a sales process based on company size, media spend, and scope of engagement.
How Recast Pricing Compares
Compare Recast pricing against top alternatives in Marketing Attribution.
Compare Recast vs Alternatives
Before committing to Recast, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Recast
The median Recast buyer pays $6,000/year based on 3 third-party buyer reports.
How Recast Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Recast | $5000/month | $50000/month |
| Attribution App | $199/user/month | $399/user/month |
| CallRail | $55/month | $215/month |
| Bizible (Adobe Marketo Measure) | Free | $1000000/user/month |
| Dreamdata | Custom | Custom |
| Northbeam | $1500/user/month | $3500/user/month |
Detailed pricing comparisons:
Recast Contract Terms
Recast contracts auto-renew. Changes require 45 days' notice of non-renewal before the end of the relevant subscription term. These terms are sourced from verified buyer experiences.
How to Negotiate Recast Pricing
Recast contracts are negotiable. These 8 tactics are sourced from real buyer experiences and procurement specialists.
Bundling purchases to achieve cost savings.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuLeveraging a company's growth projections to secure better pricing.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuCommitting to longer contract terms can result in lower annual costs.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuAccelerating the sales process can lead to favorable terms.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuTiming purchases to align with supplier sales cycles can yield better prices.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuComparing proposed pricing against industry standards.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuExpert reviews of contracts to identify potential savings.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuConsulting with procurement experts to navigate complex purchasing decisions.
https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFFgBbBKRGL2ccKMzoDC-dDoK1TrTbn-m3Ef3FxqomxIId5ny_M2Sk5CDpJ-EZz913-foFDRHZUXm_pAindyOA2eA97aIK9S09GAQOdBOQwD44Y8HbWYQvE6EmerPiqtMPDNwWuRecast Pricing FAQ
01 How much does Recast MMM cost?
Recast does not publish public pricing for its core MMM platform. As enterprise software guiding billions in annual marketing spend for Fortune 500 brands, pricing is custom and negotiated via sales. Typical MMM platforms in this tier range from $5,000 to $50,000 per month, though Recast's actual pricing has not been publicly confirmed.
02 Does Recast offer a free trial?
Recast's core MMM platform does not offer a free trial. However, the separate GeoLift by Recast product includes a 6-month free trial, after which it costs approximately $100/month. The two products are distinct offerings.
03 What is Recast GeoLift?
GeoLift by Recast is a standalone incrementality testing tool that measures the true revenue-driving impact of marketing channels using geographic lift tests. It launched in September 2025 with a 6-month free trial and then costs approximately $100/month — making it accessible to teams who don't need the full enterprise MMM platform.
04 What makes Recast different from other MMM platforms?
Recast positions itself as the first MMM platform designed for weekly updates rather than quarterly or annual refresh cycles. It uses a proprietary Bayesian causal modeling methodology, achieves 95%+ cumulative forecast accuracy validated through automated out-of-sample backtesting across 3,000+ production models, and is trusted by Fortune 500, CPG, and fintech brands.
05 Who is Recast MMM built for?
Recast targets enterprise marketing teams at Fortune 500, CPG, and fintech brands that need fast, rigorous incrementality measurement. It is not aimed at small businesses or self-serve users — the core MMM platform is sold via a consultative sales process.
Is this pricing incorrect? — we'll verify and update it.