Motive Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Motive costs $7/undefined for Complete Fleet Platform. Plans range from $7 to $129/undefined.
Motive costs $7 to $129 per user/month as of March 2026, with 3 plans available. Plans: Complete Fleet Platform at $35/user/month, Enhanced Safety Add-on at $45/user/month, and Enterprise at $50/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Motive offers 3 pricing tiers: Complete Fleet Platform, Enhanced Safety Add-on, Enterprise. Paid plans include Complete Fleet Platform at $35/undefined, Enhanced Safety Add-on at $45/undefined, Enterprise at $50/undefined. The Enhanced Safety Add-on plan is safety-focused fleets wanting to reduce accidents and insurance costs through ai-powered driver monitoring.
Compared to other fleet management software, Motive is positioned at the mid-market price point.
- Median contract: $540/yr from 0 purchases 0
- 3 documented hidden costs beyond list price
How much does Motive cost?
Motive Pricing Overview
Motive has 3 pricing plans ranging from $7 to $129/undefined. The Complete Fleet Platform plan costs $35/undefined, best for trucking and commercial fleets of all sizes needing comprehensive management and compliance in one platform. The Enhanced Safety Add-on plan costs $45/undefined, best for safety-focused fleets wanting to reduce accidents and insurance costs through ai-powered driver monitoring. The Enterprise plan costs $50/undefined, best for large trucking operations and logistics companies with complex integration and reporting needs.
The median Motive customer pays $540/year.
There are at least 3 documented hidden costs beyond Motive's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026 from 1 independent sources.
Motive pricing starts at $35/month per vehicle for the Complete Fleet Platform. For fleets needing advanced AI-powered safety features and driver coaching, the Enhanced Safety Add-on costs $45/month per vehicle. Enterprise pricing is $50/month per vehicle and includes the full feature set. All plans require separate hardware purchases including dash cameras, GPS devices, and ELD equipment.
How Motive Pricing Compares
Compare Motive pricing against top alternatives in Fleet Management.
All Motive Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Complete Fleet Platform | $35 / | $undefined | Trucking and commercial fleets of all sizes needing comprehensive management and compliance in one platform |
| Enhanced Safety Add-on | $45 / | $undefined | Safety-focused fleets wanting to reduce accidents and insurance costs through AI-powered driver monitoring |
| Enterprise | $50 / | $undefined | Large trucking operations and logistics companies with complex integration and reporting needs |
View all features by plan
Complete Fleet Platform
- GPS fleet tracking and routing
- ELD and HOS compliance
- Vehicle diagnostics and maintenance
- Driver safety scoring
- IFTA fuel tax reporting
- Document management and scanning
- Mobile driver app
- Basic dash cam support
- Motive fuel card integration
- Load board integration
- Real-time alerts and geofencing
- Compliance reporting
Enhanced Safety Add-on
- All Complete Platform features
- AI-powered dash cams
- Real-time in-cab alerts
- Collision detection
- Driver coaching workflows
- Video event review and sharing
- Advanced safety analytics
- Distracted driving detection
- Following distance monitoring
Enterprise
- All Enhanced Safety features
- Custom API integrations
- Advanced analytics and BI
- Multi-location management
- Dedicated account manager
- Priority support
- Custom reporting
- White-label options
- Volume discounts for 200+ vehicles
Compare Motive vs Alternatives
Before committing to Motive, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Motive
The median Motive buyer pays $540/year based on 0 verified purchase transactions.
Motive Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Entry-level deployment with Complete Fleet Platform for basic tracking and ELD compliance
Fleet using Enhanced Safety Add-on for AI camera assessments and driver coaching
Full Enterprise plan with all features, plus estimated hardware and implementation costs
Calculated from current tier data at $35/vehicle/month
How Motive Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Motive | $7/undefined | $129/undefined |
| Geotab | $15 | $40 |
| GPS Trackit | $25 | $45 |
| Samsara | $27 | $50 |
| Verizon Connect | $20 | $35 |
Motive Pricing FAQ
01 What happened to KeepTruckin?
KeepTruckin rebranded to Motive in 2022 to reflect its expanded platform beyond ELD compliance. The platform now includes comprehensive fleet management, safety, and fuel card services, not just electronic logging devices.
02 How much does Motive hardware cost?
Motive's ELD device costs approximately $150 per vehicle as a one-time purchase. AI-powered dash cams are an additional hardware cost if you choose to add advanced safety features. The hardware is separate from the monthly subscription fee.
03 Does Motive require a long-term contract?
Motive requires a minimum 12-month contract, which is more flexible than competitors like Samsara (3 years) or Verizon Connect (3 years). Monthly payment plans are available after the initial contract period.
04 What makes Motive's single-plan approach different?
Unlike competitors with tiered pricing, Motive gives all users access to the complete platform including ELD compliance, GPS tracking, vehicle diagnostics, fuel card integration, and safety tools. This simplifies decision-making and ensures all drivers have access to essential features.
05 Is Motive only for trucking companies?
While Motive was originally built for trucking and is strongest in that sector, it now serves various commercial fleets including construction, field services, delivery, and transportation. The platform is particularly well-suited for businesses requiring ELD compliance.
06 Can I use my own fuel card with Motive?
Yes, while Motive offers its own integrated fuel card with automated IFTA reporting, you can use the platform without it. However, using the Motive fuel card provides better integration and automatic fuel tax calculations.
07 What hardware do I need to purchase separately from the Motive subscription?
Motive requires physical hardware for each vehicle including AI dash cameras, GPS tracking devices, and ELD devices. Reviews specifically mention that rear-facing external cameras are needed as an additional purchase beyond the base hardware. These hardware costs are separate from the monthly per-vehicle subscription fees of $35-$50/month depending on your plan.
08 How difficult is Motive to implement and learn?
Multiple users report that Motive's software is difficult to learn and not user-friendly. Specific challenges include configuring maintenance tracking when vehicle components change and navigating the mobile interface. Organizations should plan for extended training time and potential productivity loss during onboarding. Support can be challenging as they assume all customers use the platform identically.
09 Is Motive expensive compared to other GPS fleet tracking solutions?
One reviewer noted that 'for the cost this one is expensive' compared to other GPS programs that 'do the basics (location, speed, hard brake)'. At $35-$50/vehicle/month, Motive positions itself as a premium solution with advanced features like AI cameras and integrated ELD compliance, but may be overkill if you only need basic tracking.
10 What features does Motive include beyond basic GPS tracking?
Motive combines GPS location tracking with ELD (electronic logging device) compliance, AI-powered dash cameras for driver safety coaching, fault code monitoring, IFTA fuel tax tracking, maintenance scheduling, and optional fuel card integration for cost management. The Complete Fleet Platform starts at $35/month per vehicle, Enhanced Safety Add-on costs $45/month, and Enterprise is $50/month.
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