Quick Answer
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Motive pricing varies by team size and features, ranging from $7 to $129 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Motive offers 3 pricing tiers: Complete Fleet Platform, Enhanced Safety Add-on, Enterprise. Standard paid plans include Complete Fleet Platform at $35/undefined, Enhanced Safety Add-on at $45/undefined, Enterprise at $50/undefined. The Enhanced Safety Add-on plan is safety-focused fleets wanting to reduce accidents and insurance costs through ai-powered driver monitoring.

Compared to other fleet management software, Motive is positioned at the mid-market price point.

All Motive Plans & Pricing

Plan Monthly Annual Best For
Complete Fleet Platform $35 / $undefined Trucking and commercial fleets of all sizes needing comprehensive management and compliance in one platform
Enhanced Safety Add-on $45 / $undefined Safety-focused fleets wanting to reduce accidents and insurance costs through AI-powered driver monitoring
Enterprise $50 / $undefined Large trucking operations and logistics companies with complex integration and reporting needs
View all features by plan

Complete Fleet Platform

  • GPS fleet tracking and routing
  • ELD and HOS compliance
  • Vehicle diagnostics and maintenance
  • Driver safety scoring
  • IFTA fuel tax reporting
  • Document management and scanning
  • Mobile driver app
  • Basic dash cam support
  • Motive fuel card integration
  • Load board integration
  • Real-time alerts and geofencing
  • Compliance reporting

Enhanced Safety Add-on

  • All Complete Platform features
  • AI-powered dash cams
  • Real-time in-cab alerts
  • Collision detection
  • Driver coaching workflows
  • Video event review and sharing
  • Advanced safety analytics
  • Distracted driving detection
  • Following distance monitoring

Enterprise

  • All Enhanced Safety features
  • Custom API integrations
  • Advanced analytics and BI
  • Multi-location management
  • Dedicated account manager
  • Priority support
  • Custom reporting
  • White-label options
  • Volume discounts for 200+ vehicles

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Hidden Costs to Budget For

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Tip

Ask your Motive sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown โ†’

Frequently Asked Questions

01 What happened to KeepTruckin?

KeepTruckin rebranded to Motive in 2022 to reflect its expanded platform beyond ELD compliance. The platform now includes comprehensive fleet management, safety, and fuel card services, not just electronic logging devices.

02 How much does Motive hardware cost?

Motive's ELD device costs approximately $150 per vehicle as a one-time purchase. AI-powered dash cams are an additional hardware cost if you choose to add advanced safety features. The hardware is separate from the monthly subscription fee.

03 Does Motive require a long-term contract?

Motive requires a minimum 12-month contract, which is more flexible than competitors like Samsara (3 years) or Verizon Connect (3 years). Monthly payment plans are available after the initial contract period.

04 What makes Motive's single-plan approach different?

Unlike competitors with tiered pricing, Motive gives all users access to the complete platform including ELD compliance, GPS tracking, vehicle diagnostics, fuel card integration, and safety tools. This simplifies decision-making and ensures all drivers have access to essential features.

05 Is Motive only for trucking companies?

While Motive was originally built for trucking and is strongest in that sector, it now serves various commercial fleets including construction, field services, delivery, and transportation. The platform is particularly well-suited for businesses requiring ELD compliance.

06 Can I use my own fuel card with Motive?

Yes, while Motive offers its own integrated fuel card with automated IFTA reporting, you can use the platform without it. However, using the Motive fuel card provides better integration and automatic fuel tax calculations.