Quick Answer
Last verified:

Fivetran pricing varies by team size and features, ranging from $0 to $5K per per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Fivetran offers 4 pricing tiers: Free, Starter, Standard, Enterprise. Standard paid plans include Free at $0/per month, Starter at $120/per month (starting). The Starter plan is growing teams with multiple data sources needing flexible, usage-based pricing with standard support.

Compared to other etl & data integration software, Fivetran is positioned at the mid-market price point.

Last verified: January 2026 | Sources: 8 pricing pages and reviews
Fivetran is a leading automated data integration platform that connects data from applications, databases, and files to cloud warehouses like Snowflake, BigQuery, and Databricks. The platform offers 500+ pre-built connectors with automatic schema detection, transformation, and maintenance, eliminating manual pipeline management. Fivetran uses a usage-based pricing model based on Monthly Active Rows (MAR), enabling organizations to scale data integration efficiently. As of 2026, Fivetran has implemented connector-level MAR billing and introduced a $5 minimum charge per connection, making it essential to understand the true cost implications.

All Fivetran Plans & Pricing

Plan Monthly Annual Best For
Free mar: 500,000 MAR/monthdestinations: 1 destination Free Free 0 Small teams testing Fivetran or managing low-volume data pipelines for a single warehouse
Starter mar: Usage-based (declining rates as volume increases)destinations: Unlimited destinations $120 /per month (starting) $1200 /per month (starting) Growing teams with multiple data sources needing flexible, usage-based pricing with standard support
Standard mar: Custom volume commitmentdestinations: Unlimited Contact Contact Established companies seeking cost predictability through annual commitments with volume discounts and priority support
Enterprise mar: High-volume custom pricingdestinations: Unlimited Contact Contact Large enterprises with complex data integration needs requiring advanced security, compliance, and dedicated support
View all features by plan

Free

  • Up to 500,000 MAR per month
  • Access to all 500+ connectors
  • Automated schema detection and migration
  • Incremental updates
  • Email support
  • 14-day data history
  • Single destination
  • Community support

Starter

  • Everything in Free
  • Pay-as-you-go MAR pricing
  • $5 minimum per connection (1-1M MAR)
  • Usage-based pricing with declining rates
  • 24/7 email support
  • Standard SLA
  • Multiple destinations
  • Basic transformations
  • 90-day data history

Standard

  • Everything in Starter
  • Annual contract with volume discounts (5%+ discount)
  • Priority support
  • Enhanced SLA (99.9% uptime)
  • Advanced transformations (dbt)
  • Column blocking and hashing
  • SSO and RBAC
  • Usage monitoring and alerts
  • Dedicated onboarding

Enterprise

  • Everything in Standard
  • Custom MSA and contracts
  • Dedicated customer success manager
  • Premier support with Slack channel
  • Advanced security (BYOK, private networking)
  • Custom connectors
  • Audit logs and compliance
  • Multi-workspace management
  • Training and best practices
  • Greater volume discounts (10%+)
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Hidden Costs to Budget For

Watch for 10 hidden costs
  • 2026 pricing update: $5 minimum charge per connection for 1-1M MAR (effective January 1, 2026)
  • 2026 update: Deletes now count toward paid MAR (previously free)
  • Connector-level MAR billing eliminates bulk discounts (40-70% cost increase for multi-connector setups since March 2025)
  • Data transformation costs if using dbt Cloud or custom transformations
  • Warehouse compute costs for data processing and storage
  • Custom connector development fees ($10,000-$50,000+)
  • Professional services for implementation and optimization
  • Additional costs for private networking or BYOK setup
  • Overage charges if exceeding committed volume on annual plans
  • Premium connectors may have higher MAR rates or separate fees
Tip

Ask your Fivetran sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 What is MAR and how does Fivetran calculate it?

MAR (Monthly Active Rows) is the number of distinct primary keys synced from source to destination in a calendar month. As of March 2025, Fivetran calculates MAR per connector (not per account), eliminating bulk discounts. As of January 2026, inserts, updates, and deletes all count toward paid MAR. Each connection has a $5 minimum charge for 1-1M MAR.

02 How much does Fivetran cost for a typical setup?

Costs vary significantly based on data volume and connector count. A small setup with 3-5 connectors moving 5-10M MAR might cost $300-$800/month. Mid-size deployments with 10-20 connectors and 50M+ MAR typically range $2,000-$8,000/month. Enterprise setups can exceed $20,000/month. The 2025-2026 pricing changes have increased costs 40-70% for multi-connector users.

03 What changed with Fivetran's 2026 pricing update?

Effective January 1, 2026, Fivetran introduced a $5 minimum charge per connection generating 1-1M MAR. Additionally, delete operations now count toward paid MAR, whereas previously they were free. Combined with the March 2025 shift to connector-level billing, these changes significantly increase costs for users with multiple low-volume connectors.

04 Is Fivetran worth the cost compared to alternatives?

Fivetran offers superior automation, reliability, and connector maintenance compared to alternatives like Airbyte or custom scripts. However, recent pricing changes have made it 2-5x more expensive than open-source alternatives. It's worth the premium for teams prioritizing reliability and engineering time savings, but cost-sensitive organizations should evaluate Airbyte Cloud or self-hosted alternatives.

05 Can I reduce my Fivetran costs?

Yes, several strategies help: (1) consolidate connectors where possible, (2) use incremental syncing instead of full refreshes, (3) filter unnecessary tables and columns, (4) optimize sync frequency, (5) negotiate annual contracts for volume discounts (5-10%+), (6) monitor MAR usage and set alerts, (7) consider migrating low-volume connectors to Airbyte.

06 Does Fivetran offer annual discounts?

Yes, annual subscriptions unlock automatic discounts starting at 5% for Standard plans, with greater discounts (10%+) available for higher annual commitments and Enterprise plans. Annual contracts also provide cost predictability and protection from mid-contract price increases.