AWeber Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
AWeber has a free plan. Paid plans start at $15/month (Lite) and go up to $899/month.
AWeber costs Free to $899 per month as of March 2026, with 4 plans available including a free tier. Plans: Free (free), Lite at $15/month, Plus at $30/month, and Unlimited at $899/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
AWeber offers 4 pricing tiers: Free, Lite, Plus, Unlimited. A free plan is available. Paid plans include Lite at $15/month, Plus at $30/month, Unlimited at $899/month. The Lite plan is small businesses and solopreneurs needing unlimited email sends and more capability than the free plan, with a modest budget.
Compared to other email marketing software, AWeber is positioned at the budget-friendly price point.
- Median contract: $360/yr from 0 purchases
- Average negotiated discount: 94%
- 2 documented hidden costs beyond list price
How much does AWeber cost?
AWeber Pricing Overview
AWeber has 4 pricing plans, including a free tier. Paid plans range from $0 to $899/month. The Free plan is free and is best for bloggers, creators, and early-stage businesses with a small list getting started with email marketing. The Lite plan costs $15/month, best for small businesses and solopreneurs needing unlimited email sends and more capability than the free plan, with a modest budget. The Plus plan costs $30/month, best for growing businesses needing multiple lists, advanced automation, full analytics, and a professional branded experience. The Unlimited plan costs $899/month, best for high-volume email senders, agencies, and enterprises who want a predictable flat monthly cost regardless of list size.
The median AWeber customer pays $360/year, with an average 94% discount available through negotiation.
There are at least 2 documented hidden costs beyond AWeber's list price, including implementation, training, and add-on fees.
This pricing was last verified in March 3, 2026 from 1 independent sources.
AWeber pricing starts with a Free plan at $0/month for basic email marketing. The Lite plan costs $15/month ($12.50/month billed annually) for growing lists with automation needs. For teams requiring advanced features, the Plus plan runs $30/month ($20/month billed annually). The Unlimited plan is priced at $899/month for enterprise-scale sending.
How AWeber Pricing Compares
Compare AWeber pricing against top alternatives in Email Marketing.
All AWeber Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free subscribers: 500emailsPerMonth: 500 | Free | Custom | Bloggers, creators, and early-stage businesses with a small list getting started with email marketing |
| Lite lists: 1automations: 3 | $15 /month | $12.5 /yearSave 17% | Small businesses and solopreneurs needing unlimited email sends and more capability than the free plan, with a modest budget |
| Plus lists: automations: | $30 /month | $20 /yearSave 33% | Growing businesses needing multiple lists, advanced automation, full analytics, and a professional branded experience |
| Unlimited subscribers: | $899 /month | Custom | High-volume email senders, agencies, and enterprises who want a predictable flat monthly cost regardless of list size |
View all features by plan
Free
- Up to 500 subscribers
- 500 email sends per month
- 1 email list
- 1 automation
- 1 landing page
- Basic subscriber segmentation
- Sign-up forms
- A/B split testing
- Chat and email support
- AWeber branding included
Lite
- Up to 500–100,000+ subscribers (price scales)
- Unlimited email sends
- 1 email list
- 3 automations
- 3 landing pages
- 3 user accounts
- 1 custom segment
- Basic email analytics
- Up to 50,000 web push notification subscribers
- A/B split testing
- Chat and email support
Plus
- Up to 500–100,000+ subscribers (price scales)
- Unlimited email sends
- Unlimited email lists
- Unlimited automations
- Unlimited landing pages
- Unlimited users
- Unlimited custom segments
- Advanced analytics and reporting
- Website tracking
- Sales tracking and e-commerce reporting
- Remove AWeber branding
- Priority 24/7 phone, chat, and email support
- AI email template designer
- Web push notifications
Unlimited
- Unlimited subscribers (flat fee — no scaling)
- All Plus features
- Dedicated account manager
- Phone support
- Advanced deliverability support
- Priority onboarding
Compare AWeber vs Alternatives
Before committing to AWeber, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for AWeber
The median AWeber buyer pays $360/year based on 0 verified purchase transactions, with an average 94% savings through negotiation.
with negotiation
AWeber Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Monthly newsletter campaign for a small business with basic automation and template needs
Business requiring advanced automation, segmentation, and multiple campaigns
Calculated from AWeber subscriber-based pricing tiers
How AWeber Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| AWeber | Free | $899/month |
| Beehiiv | Free | $109/month |
| Constant Contact | $12/month | $80/month |
| GetResponse | Free | $69/month |
| Moosend | Custom | Custom |
| Omnisend | Free | $59/month |
AWeber Contract Terms
AWeber contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
Users report being forced to downgrade to free accounts when pricing increases make paid plans unaffordable
How to Negotiate AWeber Pricing
AWeber contracts are negotiable — buyers save an average of 94% off list price. These 2 tactics are sourced from real buyer experiences and procurement specialists.
AWeber faces pricing pressure from newer email marketing tools offering more advanced features at lower costs. Mention alternatives like Moosend, MailerLite, or GetResponse when negotiating renewal terms.
G2 reviews showing users switching to competitors for better pricingLong-time AWeber customers report feeling disconnected from pricing decisions. If you've been a customer for multiple years, emphasize your loyalty and request grandfathered pricing or custom terms.
G2 review from long-time customer forced to migrate due to pricing changesAWeber Pricing FAQ
01 Does AWeber have a free plan?
Yes. AWeber's Free plan supports up to 500 subscribers and 500 email sends per month. It includes 1 list, 1 automation, 1 landing page, basic segmentation, forms, A/B testing, and chat/email support. It is a permanent free tier, not just a trial.
02 What is the difference between AWeber Lite and Plus?
Lite limits you to 1 email list, 3 automations, 3 landing pages, 3 users, and basic analytics. Plus offers unlimited lists, automations, landing pages, users, and segments, plus advanced analytics, website tracking, sales tracking, and priority 24/7 support. Plus starts at $30/month versus Lite's $15/month for 500 subscribers.
03 How much does AWeber cost for 10,000 subscribers?
For 10,000 subscribers, AWeber Lite costs $100/month and Plus costs $135/month (both on monthly billing). Annual billing reduces these to approximately $67/month and $90/month respectively.
04 Does AWeber offer annual billing discounts?
Yes. Annual billing saves approximately 33% compared to monthly billing across Lite and Plus plans. For example, Lite at 500 subscribers drops from $15/month to about $12.50/month when billed annually ($150/year).
05 What is the AWeber Unlimited plan?
The Unlimited plan costs a flat $899/month and includes unlimited subscribers, all Plus features, a dedicated account manager, and phone support. It is designed for high-volume senders and enterprises who want predictable costs regardless of list size.
06 Does AWeber charge for unsubscribed contacts?
Unsubscribed contacts no longer count toward your billing limit on AWeber. Only active subscribers count, which is a subscriber-friendly policy compared to some competitors.
07 What is AWeber's Done-For-You service?
AWeber's Done-For-You service is an optional add-on at $20/month plus a $79 one-time setup fee. It includes expert setup of branded email templates, landing pages, signup forms, and a welcome automation series, with 30 days of unlimited edits included.
08 Do I need to pay extra for a custom email domain?
Recent reports from users indicate that AWeber now requires a paid custom email domain (rather than free email services like Gmail) to send campaigns. This can add approximately $95/year on top of your AWeber subscription cost.
09 How does AWeber pricing compare to competitors?
Multiple users report that AWeber's pricing is higher than newer competitors like Moosend, MailerLite, and GetResponse, especially as subscriber lists grow. The pricing can feel steep for small businesses, with some users noting that other platforms offer more advanced features at lower costs.
10 Are there overage charges if I exceed my subscriber limit?
Yes, AWeber charges extra when you accidentally include unsubscribed contacts or need to add subscribers beyond your plan limits. Users report these charges can accumulate into unexpectedly high bills, so careful list management is essential.
11 What's the difference between monthly and annual billing?
AWeber offers savings on annual billing. For example, the Lite plan costs $15/month on monthly billing but $12.50/month when billed annually. The Plus plan costs $30/month on monthly billing but $20/month when billed annually.
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