Wix eCommerce Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Wix eCommerce pricing varies by team size and features, ranging from $17 to $159 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Wix eCommerce offers 4 pricing tiers: Light, Core, Business, Business Elite. Standard paid plans include Light at $17/month, Core at $29/month, Business at $39/month. The Core plan is small stores just starting to sell online.
Compared to other e-commerce software, Wix eCommerce is positioned at the budget-friendly price point.
Wix eCommerce is the online store solution from Wix, one of the world's most popular website builders. Built on an intuitive drag-and-drop platform, Wix makes it simple for non-technical users to create visually appealing online stores without coding. Wix offers a gentler learning curve than Shopify but with fewer advanced e-commerce features.
Wix eCommerce pricing starts at $29/month for Core (basic selling) and $39/month for Business (advanced features like automated tax and multi-currency). Business Elite at $159/month adds unlimited storage and priority support. Unlike many competitors, Wix often charges the same price monthly and annually for ecommerce plans.
Key considerations: 0% platform transaction fees, payment processing at 2.9% + $0.30, and limited scalability for high-volume stores. This guide covers all Wix 2026 e-commerce pricing, features by tier, and when to choose Wix vs. dedicated platforms like Shopify.
All Wix eCommerce Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Light Storage: 2 GBNote: No online store functionality | $17 /month | $17 /month | Basic websites without selling (not for e-commerce) |
| Core Storage: 50 GBVideo Hours: 5 hours | $29 /month | $29 /month | Small stores just starting to sell online |
| Business Storage: 100 GBVideo Hours: 10 hours | $39 /month | $39 /month | Growing stores needing advanced e-commerce features |
| Business Elite Storage: UnlimitedVideo Hours: Unlimited | $159 /month | $159 /month | Large e-commerce operations needing premium support |
View all features by plan
Light
- Remove Wix branding
- Custom domain
- Basic analytics
- No e-commerce
Core
- Accept online payments
- Basic e-commerce features
- 50 GB storage
- 5 hours video
Business
- Advanced shipping options
- Automated sales tax
- 100+ tax transactions/mo
- Multi-currency (6 currencies)
- Advanced e-gift cards
Business Elite
- Unlimited storage
- Unlimited video hours
- Priority support
- Advanced analytics
- All Business features
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Frequently Asked Questions
01 How much does Wix eCommerce cost in 2026?
Wix eCommerce plans cost $29/month for Core (basic selling), $39/month for Business (advanced features), or $159/month for Business Elite (unlimited everything). The Light plan at $17/month doesn't include e-commerce. Pricing is the same monthly and annually for ecommerce plans.
02 Does Wix charge transaction fees?
No, Wix doesn't charge transaction fees on any e-commerce plan. You only pay payment processing fees (2.9% + $0.30 via Wix Payments or your chosen processor). This is comparable to Shopify with Shopify Payments or BigCommerce.
03 What are Wix payment processing fees?
Wix Payments charges approximately 2.9% + $0.30 per transaction in the US (rates vary by region, typically 1.9-2.9%). If Wix Payments isn't available in your country, you'll need to use Stripe, PayPal, or another processor with their standard fees.
04 What's the difference between Wix Core and Business plans?
Core ($29/mo) enables basic online selling with 50GB storage. Business ($39/mo) adds advanced shipping, automated sales tax (100 transactions/month), 6-currency support, and advanced gift cards. Most active stores need Business for the tax automation.
05 Is Wix good for e-commerce?
Wix works for small stores (under 100 products) prioritizing ease of use. The drag-and-drop editor is beginner-friendly, but customization is limited compared to Shopify. Not recommended for stores planning to scale beyond $100K/year - consider Shopify or BigCommerce instead.
06 Is Wix cheaper than Shopify?
Wix Core ($29/mo) matches Shopify Basic ($29/mo annual). Wix Business ($39/mo) is similar to Shopify Basic monthly ($39). Neither charges platform transaction fees when using native payments. Wix is simpler but less powerful; Shopify has more features and apps for serious e-commerce.
07 Can I sell on Amazon with Wix?
Yes, but multichannel selling to Amazon, eBay, and Facebook requires the Business plan ($39/month) minimum. Core plan doesn't include marketplace integrations. You'll also need to set up accounts on each marketplace with their associated fees.
08 Does Wix include email marketing?
Wix has built-in email marketing (Wix Email Marketing) with limited sends on lower plans. For advanced automation, most stores integrate Mailchimp, Klaviyo, or similar at additional cost ($15-50+/month). Email marketing costs beyond basic sends are not included.