Shopify Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Shopify pricing varies by team size and features, ranging from $29 to $2.3K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Shopify offers 4 pricing tiers: Basic, Grow (formerly Shopify), Advanced, Shopify Plus. Standard paid plans include Basic at $39/month, Grow (formerly Shopify) at $105/month, Advanced at $399/month. The Grow (formerly Shopify) plan is growing businesses with consistent sales.
Compared to other e-commerce software, Shopify is positioned at the mid-market price point.
Shopify is the world's leading e-commerce platform, powering over 4 million online stores from startups to enterprise brands like Allbirds and Gymshark. In 2026, Shopify renamed its middle plan from 'Shopify' to 'Grow' for clarity, while maintaining the Basic, Advanced, and Plus tiers.
Shopify pricing starts at $29/month (annual) for Basic and scales to $299/month for Advanced, with Plus starting at $2,300/month. Key cost factors: payment processing (2.4-2.9% + $0.30), transaction fees if not using Shopify Payments (0.6-2%), and apps ($100-300/month typical). Using Shopify Payments eliminates transaction fees entirely.
This guide covers all Shopify 2026 pricing, explains transaction vs. processing fees, reveals hidden costs from apps and themes, and helps you calculate total monthly costs.
All Shopify Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Basic Transaction Fee: 2% if not using Shopify PaymentsCredit Card Rate: 2.9% + $0.30 online | $39 /month | $29 /monthSave 26% | New stores and solo entrepreneurs |
| Grow (formerly Shopify) Transaction Fee: 1% if not using Shopify PaymentsCredit Card Rate: 2.6% + $0.30 online | $105 /month | $79 /monthSave 25% | Growing businesses with consistent sales |
| Advanced Transaction Fee: 0.6% if not using Shopify PaymentsCredit Card Rate: 2.4% + $0.30 online | $399 /month | $299 /monthSave 25% | High-volume stores needing advanced features |
| Shopify Plus Transaction Fee: 0.25% (negotiable)Credit Card Rate: Negotiable | Contact | Contact | Enterprise brands doing $1M+ annually |
View all features by plan
Basic
- Unlimited products
- 2 staff accounts
- Abandoned cart recovery
- Discount codes
- Basic reports
Grow (formerly Shopify)
- 5 staff accounts
- Professional reports
- Lower transaction fees
- Gift cards
- Ecommerce automations
Advanced
- 15 staff accounts
- Advanced reports
- Third-party calculated shipping
- Custom report builder
- Up to 88% shipping discount
Shopify Plus
- Unlimited staff accounts
- Dedicated support
- Advanced automation (Flow)
- Wholesale channel
- Customizable checkout
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Frequently Asked Questions
01 How much does Shopify cost in 2026?
Shopify costs $39/month for Basic, $105/month for Grow, and $399/month for Advanced when billed monthly. Annual billing saves 25%: $29, $79, and $299/month respectively. Shopify Plus starts at $2,300/month for enterprise.
02 What are Shopify transaction fees in 2026?
If you use Shopify Payments, there are no additional transaction fees. If you use a third-party payment processor, Shopify charges: 2% (Basic), 1% (Grow), or 0.6% (Advanced) per transaction on top of your processor's fees. Always use Shopify Payments to avoid these fees.
03 What are Shopify credit card processing fees?
Shopify Payments charges: Basic 2.9% + $0.30, Grow 2.6% + $0.30, Advanced 2.4% + $0.30 per online transaction. In-person rates are lower: 2.6% + $0.10 (Basic), 2.5% + $0.10 (Grow), 2.4% + $0.10 (Advanced).
04 What's the difference between Shopify Basic and Grow plans?
Basic ($29/mo annual) includes 2 staff accounts, basic reports, and 2.9% + $0.30 processing. Grow ($79/mo) adds 5 staff accounts, professional reports, gift cards, lower processing (2.6% + $0.30), and reduces third-party transaction fees from 2% to 1%.
05 Is Shopify free to use?
No, Shopify requires a paid subscription. The cheapest option is Basic at $29/month (annual). Shopify offers a 3-day free trial and a promotional $1/month for the first 3 months. There is no permanent free tier.
06 How much do Shopify apps cost?
Essential apps typically cost $10-50/month each. Common apps: Klaviyo email ($20-700/mo), Judge.me reviews ($15/mo), Bold subscriptions ($50/mo), Yotpo loyalty ($199/mo). Budget $100-300/month for apps beyond the base Shopify subscription.
07 What's the total cost to run a Shopify store?
Budget for: Shopify plan ($29-399/mo), payment processing (~2.9% per sale), apps ($100-300/mo), theme ($0-350 one-time). A typical small store spends $150-500/month before transaction-based fees. High-volume stores on Advanced may spend $700-1,000+/month.
08 Is Shopify cheaper than BigCommerce?
Base pricing is similar ($29-299/mo), but total cost differs. Shopify charges 0.5-2% transaction fees if not using Shopify Payments. BigCommerce has no transaction fees but enforces sales limits that force upgrades ($50K, $180K, $400K). For Shopify Payments users, Shopify is often cheaper.