Shopify Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Shopify costs $29/month for Basic. Plans range from $29 to $2300/month.
Shopify costs $29 to $2.3K per month as of March 2026, with 4 plans available. Plans: Basic at $39/month, Grow (formerly Shopify) at $105/month, Advanced at $399/month, and Shopify Plus at $2300/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Shopify offers 4 pricing tiers: Basic, Grow (formerly Shopify), Advanced, Shopify Plus. Paid plans include Basic at $39/month, Grow (formerly Shopify) at $105/month, Advanced at $399/month. The Grow (formerly Shopify) plan is growing businesses with consistent sales.
Compared to other e-commerce software, Shopify is positioned at the mid-market price point.
- Median contract: $948/yr from 0 purchases
- Average negotiated discount: 25%
- 8 documented hidden costs beyond list price
- Contracts auto-renew — Monthly subscription can be cancelled anytime
How much does Shopify cost?
Shopify Pricing Overview
Shopify has 4 pricing plans ranging from $29 to $2,300/month. The Basic plan costs $39/month, best for new stores and solo entrepreneurs. The Grow (formerly Shopify) plan costs $105/month, best for growing businesses with consistent sales. The Advanced plan costs $399/month, best for high-volume stores needing advanced features. The Shopify Plus plan costs $2,300/month, best for enterprise brands doing $1m+ annually.
Shopify contracts auto-renew, with a Monthly billing cycle minimum commitment, requiring Monthly subscription can be cancelled anytime notice to cancel.
The median Shopify customer pays $948/year, with an average 25% discount available through negotiation.
There are at least 8 documented hidden costs beyond Shopify's list price, including implementation, training, and add-on fees.
This pricing was last verified in January 26, 2026 from 8 independent sources.
Shopify is the world's leading e-commerce platform, powering over 4 million online stores from startups to enterprise brands like Allbirds and Gymshark. In 2026, Shopify renamed its middle plan from 'Shopify' to 'Grow' for clarity, while keeping the Basic, Advanced, and Plus tiers.
Shopify pricing ranges from $39/month for Basic to $399/month for Advanced when billed monthly, with annual billing saving roughly 25% ($29-$299/month). Shopify Plus starts at $2,300/month for enterprise. Beyond the subscription, budget for credit card processing fees (2.4-2.9% + $0.30 per online transaction via Shopify Payments), third-party gateway transaction fees of 0.6-2% if not using Shopify Payments, and apps that typically run $100-300/month for essential functionality like email marketing, reviews, and loyalty programs.
The biggest hidden cost for Shopify merchants is the app ecosystem: most stores require multiple paid apps to match features included natively on competing platforms. Using a third-party payment gateway instead of Shopify Payments triggers additional transaction fees on every sale, making Shopify Payments effectively mandatory for cost-conscious merchants. At high sales volumes, Shopify's percentage-based fees can become significantly more expensive than platforms with flat licensing fees.
How Shopify Pricing Compares
Compare Shopify pricing against top alternatives in E-commerce.
All Shopify Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Basic Transaction Fee: 2% if not using Shopify PaymentsCredit Card Rate: 2.9% + $0.30 online | $39 /month | $29 /yearSave 26% | New stores and solo entrepreneurs |
| Grow (formerly Shopify) Transaction Fee: 1% if not using Shopify PaymentsCredit Card Rate: 2.6% + $0.30 online | $105 /month | $79 /yearSave 25% | Growing businesses with consistent sales |
| Advanced Transaction Fee: 0.6% if not using Shopify PaymentsCredit Card Rate: 2.4% + $0.30 online | $399 /month | $299 /yearSave 25% | High-volume stores needing advanced features |
| Shopify Plus Transaction Fee: 0.25% (negotiable)Credit Card Rate: Negotiable | $2300 /month | $2300 /year | Enterprise brands doing $1M+ annually |
View all features by plan
Basic
- Unlimited products
- 2 staff accounts
- Abandoned cart recovery
- Discount codes
- Basic reports
Grow (formerly Shopify)
- 5 staff accounts
- Professional reports
- Lower transaction fees
- Gift cards
- Ecommerce automations
Advanced
- 15 staff accounts
- Advanced reports
- Third-party calculated shipping
- Custom report builder
- Up to 88% shipping discount
Shopify Plus
- Unlimited staff accounts
- Dedicated support
- Advanced automation (Flow)
- Wholesale channel
- Customizable checkout
Compare Shopify vs Alternatives
Before committing to Shopify, compare pricing with these 3 alternatives in the same category.
Merchants using third-party payment processors who want to avoid transaction fees
Full comparisonWordPress-first brands wanting content and commerce unified
Full comparisonSmall businesses prioritizing design tools over e-commerce features
Compare pricingWhat Companies Actually Pay for Shopify
The median Shopify buyer pays $948/year based on 0 verified purchase transactions, with an average 25% savings through negotiation.
with negotiation
Shopify Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A new store on the Basic plan (annual billing) selling ~$5,000/month, using Shopify Payments, 3 essential apps, and a free theme
A growing brand on the Grow plan (annual billing) doing ~$25,000/month in sales, using Shopify Payments, 8 apps, and a premium theme
An enterprise DTC brand on Shopify Plus doing ~$500,000/month in revenue, using Shopify Payments, 20+ apps, and custom theme development
A mid-sized eCommerce business generating $5M per year running on Shopify with typical app stack and non-Shopify payment gateway
Small business on Basic plan with minimal apps, using Shopify Payments to avoid transaction fees
Based on Basic annual at $29/mo, $85/mo average app spend, and 2.9% + $0.30 processing on $5,000/mo revenue
How Shopify Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Shopify | $29/month | $2300/month |
| BigCommerce | Free | $299/month |
| Ecwid | $5/month | $149/month |
| Squarespace Commerce | $16/month | $99/month |
| Volusion | $35/month | $299/month |
| Wix eCommerce | $17/month | $159/month |
Detailed pricing comparisons:
Shopify Contract Terms
Shopify contracts auto-renew. Changes require Monthly subscription can be cancelled anytime. These terms are sourced from verified buyer experiences.
Can switch between Basic, Grow, Advanced, and Shopify Plus plans
How to Negotiate Shopify Pricing
Shopify contracts are negotiable — buyers save an average of 25% off list price. These 8 tactics are sourced from real buyer experiences and procurement specialists.
Shopify Plus drops from $2,500/month on a 1-year term to $2,300/month on a 3-year term, saving $2,400 annually. The variable platform fee also decreases from 0.40% to 0.35% of D2C sales on a 3-year commitment. This is the most reliable and structured discount available.
Shopify Plus official pricing page; ringly.io Shopify Plus pricing guide (2026)Shopify charges an additional 0.20% transaction fee on Plus (up to 2% on Basic) when using third-party payment processors. Switching to Shopify Payments eliminates this surcharge entirely, which is effectively a built-in discount. On $1M/year in sales, that saves $2,000-$20,000 depending on your plan.
Shopify official pricing page (shopify.com/pricing)For Basic, Grow, and Advanced plans, switching from monthly to annual billing saves exactly 25%. Basic drops from $39/month to $29/month ($120/year saved), Grow from $105 to $79 ($312/year saved), and Advanced from $399 to $299 ($1,200/year saved). This discount is automatically applied and requires no negotiation.
Shopify official pricing page (shopify.com/pricing); DemandSage Shopify pricing (2026)Contract negotiations are most favorable at fiscal quarter-end (March, June, September, December) when Shopify sales reps are trying to hit quotas. Similarly, initiating migrations during slower retail periods (January-March) provides better implementation resource availability and more willingness to offer concessions.
Folio3 Shopify Plus pricing guide (2026)Switching from a competitor platform often unlocks better Shopify Plus terms. Shopify actively courts enterprise merchants migrating from Magento, BigCommerce, and other platforms. Mention your current platform costs and contract end date during negotiations to strengthen your position.
Folio3 Shopify Plus pricing guide; Whole Design Studios Shopify Plus analysisShopify Plus merchants can negotiate lower Shopify Payments processing rates if they process significant volume. Standard Plus rates are 2.15% + $0.30 per transaction, but high-volume merchants report getting lower rates. Even a small reduction (e.g., 0.1-0.2%) translates to thousands in savings on $500K+/month in GMV.
CMS Minds Shopify Plus pricing guide; Shopify Help Center fees documentationShopify is often willing to discuss pricing for brands with strong growth potential. When entering negotiations, present your projected monthly GMV, historical growth rates, and expansion plans. Merchants processing $500K-$800K+/month are in the strongest position since the savings from lower Plus transaction fees offset the platform cost.
Folio3 Shopify Plus pricing guide; Ringly Shopify Plus pricing analysis (2026)Paying the full annual Shopify Plus contract upfront (rather than monthly installments) can unlock additional savings. When committing to a $27,600-$30,000 annual contract, ask about prepayment discounts during initial negotiations. This tactic works best in combination with a multi-year commitment.
Folio3 Shopify Plus pricing guide (2026)Shopify Pricing FAQ
01 How much does Shopify cost in 2026?
Shopify costs $39/month for Basic, $105/month for Grow, and $399/month for Advanced when billed monthly. Annual billing saves roughly 25%: $29, $79, and $299/month respectively. Shopify Plus starts at $2,300/month for enterprise.
02 What are Shopify transaction fees in 2026?
If you use Shopify Payments, there are no additional transaction fees. If you use a third-party payment processor, Shopify charges: 2% (Basic), 1% (Grow), or 0.6% (Advanced) per transaction on top of your processor's fees. Plus charges 0.25% (negotiable). Always use Shopify Payments to avoid these fees.
03 What are Shopify credit card processing fees?
Shopify Payments charges: Basic 2.9% + $0.30, Grow 2.6% + $0.30, Advanced 2.4% + $0.30 per online transaction. In-person rates are lower: 2.6% + $0.10 (Basic), 2.5% + $0.10 (Grow), 2.4% + $0.10 (Advanced).
04 What's the difference between Shopify Basic and Grow plans?
Basic ($39/mo, or $29/mo annual) includes 2 staff accounts, basic reports, and 2.9% + $0.30 credit card processing. Grow ($105/mo, or $79/mo annual) adds 5 staff accounts, professional reports, gift cards, lower processing (2.6% + $0.30), and reduces third-party transaction fees from 2% to 1%.
05 Is Shopify free to use?
No, Shopify requires a paid subscription. The cheapest plan is Basic at $39/month ($29/month with annual billing). Shopify offers a 3-day free trial and a promotional $1/month for the first 3 months. There is no permanent free tier.
06 How much do Shopify apps cost?
Essential apps typically cost $10-50/month each. Common apps: Klaviyo email ($20-700/mo), Judge.me reviews ($15/mo), Bold subscriptions ($50/mo), Yotpo loyalty ($199/mo). Budget $100-300/month for apps beyond the base Shopify subscription.
07 What's the total cost to run a Shopify store?
Budget for: Shopify plan ($39-399/mo monthly, or $29-299/mo annual), payment processing (2.4-2.9% + $0.30 per sale), apps ($100-300/mo), and a theme ($0-350 one-time). A typical small store on Basic spends $200-500/month total. High-volume stores on Advanced may spend $700-1,000+/month before transaction-based fees.
08 Is Shopify cheaper than BigCommerce?
Base pricing is similar ($29-299/mo annual). Shopify charges 0.6-2% transaction fees if not using Shopify Payments. BigCommerce has no transaction fees but enforces sales limits that force upgrades ($50K, $180K, $400K annual revenue). For Shopify Payments users, Shopify is often cheaper overall.
09 Does Shopify get more expensive at scale?
Yes. While Shopify's subscription fees are straightforward, percentage-based credit card processing fees (2.4-2.9% + $0.30) and additional transaction fees on third-party gateways (0.6-2%) grow with your revenue. A store doing $1M/year in sales pays $24,000-29,000 in processing fees alone. At very high volume, platforms with flat licensing fees like Adobe Commerce can be more cost-effective.
10 Can I avoid Shopify's extra transaction fees?
Yes, by using Shopify Payments as your payment gateway. Shopify Payments eliminates the 0.6-2% additional transaction fee charged on all plans when using third-party gateways. You still pay credit card processing fees (2.4-2.9% + $0.30), but those are standard rates competitive with Stripe and Square.
11 What is the real monthly cost beyond the base subscription?
Beyond the base subscription ($39-$399/month for standard plans, $2,300/month for Shopify Plus), expect to pay for essential apps ($50-$500/month), transaction fees (0.15-2% if not using Shopify Payments), premium themes ($150-$350 one-time), and potentially developer costs ($10,000-$50,000/year) for customizations. A typical mid-sized business spends $150,000+ annually when all costs are factored in.
12 Can I avoid transaction fees on Shopify?
Yes, by using Shopify Payments as your payment processor. If you use third-party payment gateways like PayPal or Stripe, Shopify charges 0.15-2% transaction fees on top of the gateway's own fees. For a $5M annual revenue business, this could mean $75,000+ in additional fees per year.
13 What plan features are locked behind Shopify Plus?
Shopify Plus ($2,300/month minimum) unlocks checkout page code access, advanced automation, dedicated support, and enterprise-grade features. On standard plans (Basic, Grow, Advanced), you cannot modify checkout code, forcing reliance on apps or limiting customization options.
14 Are there annual billing discounts available?
Shopify offers promotional pricing for new customers (currently $1/month for 3 months, then $39/month for Basic). The Grow plan shows annual pricing of $79/month (vs $105 monthly) and Advanced at $299/month annual (vs $399 monthly), representing approximately 25% savings when billed annually.
15 Why do I need so many paid apps for basic features?
Shopify intentionally keeps its core feature set minimal to encourage the app ecosystem. Essential features like advanced product filtering, checkout customization, subscriptions, and detailed analytics often require third-party apps ranging from $50-$500/month each. This allows Shopify to collect a percentage of app revenue while keeping base pricing competitive.
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