Amplitude Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Amplitude pricing varies by team size and features, ranging from $0 to $49 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Amplitude offers 4 pricing tiers: Free, Plus, Growth, Enterprise. Standard paid plans include Free at $0/month, Plus at $49/month. The Plus plan is growing teams needing deeper product insights.
Compared to other developer tools software, Amplitude is positioned at the budget-friendly price point.
Amplitude is a leading product analytics platform used by over 3,000 companies including Atlassian, NBCUniversal, and Under Armour. Founded in 2012, Amplitude helps product teams understand user behavior, run experiments, and build better products through data-driven insights. The platform combines product analytics, session replay, feature flags, and experimentation in an integrated suite.
Amplitude pricing starts with a generous free Starter plan supporting 50K MTUs and 10M events. The Plus plan begins at $49/month for up to 300K MTUs, while Growth and Enterprise plans offer custom pricing typically ranging from $500-10,000+/month depending on volume and features. Pricing is primarily based on Monthly Tracked Users (MTUs), with additional limits on session replay, behavioral cohorts, and data retention that vary by tier.
This guide breaks down Amplitude's pricing structure, reveals the hidden costs that emerge as you scale, and helps you determine which plan fits your product analytics needs.
All Amplitude Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free monthlyTrackedUsers: 50000 | Free | Free 0 | Startups and small teams getting started with product analytics |
| Plus monthlyTrackedUsers: 100000 | $49 /month | $588 /month | Growing teams needing deeper product insights |
| Growth | Contact | Contact | Scaling companies with complex analytics needs |
| Enterprise | Contact | Contact | Large organizations requiring enterprise security and support |
View all features by plan
Free
- Up to 50K monthly tracked users
- Unlimited events
- Core analytics charts
- Unlimited collaborators
Plus
- Up to 100K monthly tracked users
- Advanced analytics
- Behavioral cohorts
- Data governance
Growth
- Custom MTU limits
- Session replay
- Experimentation
- Causal inference
- Advanced security
Enterprise
- Unlimited MTUs
- Single sign-on (SSO)
- Advanced permissions
- Dedicated support
- Custom contracts
- SLA guarantees
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Frequently Asked Questions
01 How much does Amplitude cost?
Amplitude offers a free Starter plan for up to 50K MTUs. Plus starts at $49/month for 300K MTUs. Growth and Enterprise plans have custom pricing typically ranging from $500-2,000+/month for Growth and $2,000-10,000+/month for Enterprise depending on MTU volume.
02 Does Amplitude have a free plan?
Yes, Amplitude Starter is free and includes 50K MTUs, 10M events, basic analytics, 1,000 session replays/month, unlimited feature flags, and community support. It's excellent for early-stage products and MVPs.
03 What are MTUs in Amplitude pricing?
MTUs (Monthly Tracked Users) are unique users who trigger events in Amplitude within a calendar month. If the same user is active across multiple months, they count as 1 MTU per month. This is Amplitude's primary pricing metric.
04 What hidden costs should I expect?
Key hidden costs: MTU overages beyond 300K require Growth plan upgrade (major cost jump). Behavioral cohorts limited to 5 on Plus. Session replay limits (1K on Starter, 10K on Plus). Feature experimentation requires Growth+. Data retention capped at 1-2 years on Starter/Plus.
05 Can I negotiate Amplitude pricing?
Yes, Growth and Enterprise pricing is fully negotiable. Annual commitments, multi-year contracts, and competitive alternatives (Mixpanel, PostHog) provide leverage. Teams can negotiate 15-30% discounts on custom plans, especially at fiscal quarter/year-end.
06 Is annual billing cheaper?
Amplitude Plus pricing is the same monthly or annually. However, Growth and Enterprise plans offer 10-25% discounts for annual prepayment and larger discounts for multi-year commitments.
07 Amplitude vs Mixpanel: Which is cheaper?
For small volumes (<100K MTUs), both are comparable. Mixpanel's free tier is more generous (20M events vs 10M). At scale, pricing varies - Amplitude tends to be more expensive but offers better feature experimentation and product analytics depth.
08 What's included in Amplitude Growth?
Growth adds unlimited behavioral cohorts, advanced behavioral analysis, causal insights, feature experimentation, code editor for experiments, real-time streaming, predictive audiences, and unlimited data retention beyond Plus's analytics features.
09 Does Amplitude offer startup discounts?
Yes, Amplitude offers startup credits through their Amplitude for Startups program - typically 1 year free on Growth plan for qualifying early-stage companies (<$5M raised, <20 employees). Worth $6,000-12,000+ in value.
10 What happens if I exceed my MTU limit?
On Starter, you'll be prompted to upgrade to Plus. On Plus (300K MTU limit), you'll need to move to Growth with custom pricing. Amplitude typically contacts you before hard limits are hit, but overages can result in significant price increases.
11 Can I switch from monthly to annual billing?
Yes, you can switch from monthly to annual billing at any time. Growth and Enterprise plans offer better pricing on annual contracts. Contact Amplitude sales to negotiate annual rates.
12 What's the difference between Amplitude Starter and Plus?
Plus increases MTU limits (50K→300K), event limits (10M→25M), adds unlimited product analytics, behavioral cohorts (5), higher session replay limits (1K→10K sessions), and online customer support vs community-only on Starter.