HubSpot CRM Alternatives 2026: 5 Options Compared
Find the right crm solution for your team
HubSpot CRM pricing varies by team size and features, ranging from $0 to $150 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Top HubSpot CRM Alternatives
Salesforce
Complex MigrationChoose Salesforce over HubSpot if you need unlimited customization, complex approval workflows, or require specific industry-vertical solutions
Pipedrive
Easy MigrationChoose Pipedrive over HubSpot if you only need CRM (not marketing), want lower per-user costs, and prefer visual pipeline management
Zoho CRM
Medium EffortChoose Zoho CRM over HubSpot if you want similar all-in-one capabilities (CRM + marketing + support) at significantly lower prices
Freshsales
Easy MigrationChoose Freshsales over HubSpot if you want a simpler CRM with built-in phone system and don't need HubSpot's marketing depth
ActiveCampaign
Medium EffortChoose ActiveCampaign over HubSpot if email automation is your priority and you want more sophisticated sequences at lower cost
When to Stay with HubSpot CRM
Stay with HubSpot if you rely on its integrated marketing and sales alignment, appreciate the free CRM foundation, or have already invested in multiple Hubs and built workflows across them
- You've invested heavily in customizations and integrations
- Your team is highly trained and productive on HubSpot CRM
- You need features that alternatives don't offer
- Migration costs would exceed multi-year savings
Price Comparison
| Product | Price Range | Migration |
|---|---|---|
| Current HubSpot CRM | $0-$150/user/month | - |
| Salesforce | $25-500/user/mo | Hard |
| Pipedrive | $14-99/user/mo | Easy |
| Zoho CRM | $14-52/user/mo | Medium |
| Freshsales | $0-69/user/mo | Easy |
| ActiveCampaign | $29-149/mo | Medium |
Detailed Comparisons
Frequently Asked Questions
01 What are the best HubSpot CRM alternatives?
The top HubSpot CRM alternatives include Salesforce, Pipedrive, Zoho CRM, Freshsales, ActiveCampaign. Each offers different strengths: Salesforce is enterprise teams needing deep customization and appexchange ecosystem, while Pipedrive is sales teams who want simplicity over all-in-one features.
02 Is it hard to switch from HubSpot CRM to an alternative?
Migration difficulty varies by alternative. Among HubSpot CRM alternatives, Pipedrive and Freshsales offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.
03 How much can I save by switching from HubSpot CRM?
Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. HubSpot CRM's typical price of $75/user/month is on the higher end of the market. Factor in migration costs and productivity dip during transition.
04 Should I stay with HubSpot CRM or switch?
Stay with HubSpot if you rely on its integrated marketing and sales alignment, appreciate the free CRM foundation, or have already invested in multiple Hubs and built workflows across them However, if your needs have evolved or you're not using HubSpot CRM's advanced features, exploring alternatives could save you money and complexity.
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