Price checkMonthly
FreeFreeLight$17/moCore$29/mo
See all 5 plans

All Wix Plans & Pricing

Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Wix.com subdomain
  • 500 MB storage
  • Wix ads displayed
  • Basic themes and templates

Light

  • Custom domain (free for 1 year)
  • 2 GB storage
  • No Wix ads
  • Marketing tools
  • Email campaigns (3/month)

Core

  • Custom domain (free for 1 year)
  • 50 GB storage
  • Basic ecommerce
  • Online scheduling
  • Multiple collaborators
  • Video hours: 5

Business

  • Custom domain (free for 1 year)
  • 100 GB storage
  • Full ecommerce features
  • Standard marketing tools
  • Subscriptions and memberships
  • Video hours: 10

Business Elite

  • Custom domain (free for 1 year)
  • Unlimited storage
  • Advanced ecommerce
  • Developer tools
  • Advanced analytics
  • Priority support
  • Unlimited video hours
Pricing Alerts

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At a glance

List price by tier (annualized, per license)

Per-license list price across Wix's plans, annualized. Custom-priced tiers show a hatched bar.

Light$204/yr
Core$348/yr
Business$468/yr
Business Elite$1.9K/yr
Real-world benchmark

Buyers actually pay a median of $16K/yr for Wix contracts (Vendr deal flow, n=5). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Wix pricing: free plan, Light $17, Core $29, Business $39, Business Elite $159/mo, billed annually. Plans: Free (free), Light at $17/month (billed annually), Core at $29/month (billed annually), Business at $39/month (billed annually), and Business Elite at $159/month (billed annually). The median contract is $16,000/year based on 5 buyer-reported purchases (Vendr).

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Wix offers 5 pricing tiers: Free, Light, Core, Business, Business Elite. A free plan is available. Paid plans include Light at $17/month (billed annually), Core at $29/month (billed annually), Business at $39/month (billed annually). The Light plan is personal sites and portfolios.

Compared to other content management system (cms) software, Wix is positioned at the budget-friendly price point.

  • Median contract: $16,000/yr from 5 purchases Precise
    • 0
  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — 14 days from purchase or renewal
Last verified: | Sources: 2 pricing pages and reviews

How much does Wix cost?

Wix has a free plan; its 4 paid plans cost $17–$159/mo, billed annually. Plans include Free (free), Light at $17/month (billed annually), Core at $29/month (billed annually), Business at $39/month (billed annually), Business Elite at $159/month (billed annually).

Wix Pricing Overview

Wix pricing: free plan, Light $17, Core $29, Business $39, Business Elite $159/mo, billed annually. The Free plan is free and is best for testing wix before committing. The Light plan costs $17/month (billed annually), best for personal sites and portfolios. The Core plan costs $29/month (billed annually), best for small businesses starting with ecommerce. The Business plan costs $39/month (billed annually), best for growing ecommerce businesses. The Business Elite plan costs $159/month (billed annually), best for large businesses needing advanced features.

Wix contracts auto-renew, with a 1 year for annual plans minimum commitment, requiring 14 days from purchase or renewal notice to cancel.

The median Wix customer pays $16,000/year based on 5 buyer-reported purchases (Vendr).

There are at least 6 documented hidden costs beyond Wix's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 25, 2026 from 2 independent sources.

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How Wix Pricing Compares

Compare Wix pricing against top alternatives in Content Management System (CMS).

Ghost $0-$199/user/mo Compare → Prismic $0-$675/user/mo Compare → Squarespace $16-$99/user/mo Compare →

Compare Wix vs Alternatives

Before committing to Wix, compare pricing with these 3 alternatives in the same category.

VSGhost
Free

Self-hosted blogging

Full comparison
VSPrismic
Free

Developers and personal projects

Full comparison
VSSquarespace
From $16/user/mo

Simple websites and portfolios

Full comparison

All Wix alternatives & migration guides

What Companies Actually Pay for Wix

The median Wix buyer pays $16,000/year based on 5 buyer-reported purchases (Vendr).

What companies actually pay $16,000/yr Median across 5 buyer-reported purchases (Vendr) Precise
0
Review scores
TrustRadius 8.3out of 10 (374)
Third-party review aggregates, as of Feb 2026
Top pricing complaints
Expensive pricing for advanced features and appsLimited customization without coding knowledgeDifficult to cancel or get refunds on annual plansSite performance and loading speed issues
Source: Vendr buyer data — median of 5 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

Wix Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

E-commerce Store - Year 1 $768 Year 1 total
Business annual subscription at $39 × 12 months $468
forced premium features $300
Total $768

Online store on Business plan with payment processing, inventory management, and premium marketing apps. Based on Trustpilot review mentioning $300 forced premium purchase. E-commerce app costs vary and are not included in the total.

Calculated from current tier data, Trustpilot review mentioning $300 forced premium purchase, and G2 reviews on app costs

How Wix Pricing Compares

Software Starting Price Top Price
Wix Free $159/month
Adobe Experience Manager Custom Custom
ButterCMS Free $399/month
Contentful Free $300/forever
Contentstack Free $299/month
Ghost $15/month $199/month

Detailed pricing comparisons:

Browse all Content Management System (CMS) pricing →

6 Wix Hidden Costs Beyond the List Price

Beyond the listed price, Wix has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Transaction Fees on Lower-Tier Plans 2-3% of sales
    medium 1 source
    G2 “the transaction fees on the lower-tier plans can add up, especially for small businesses just starting out”
  • Expensive Third-Party Apps and Add-Ons $10-$50/month (source dated Jan 2026)
    medium 2 sources
    G2 “Some of the apps are very expensive.”
    G2 “some of the third-party apps are a bit pricey or have limited functionality”
  • Higher Domain Renewal Costs $15-$30/year (source dated Feb 2026)
    low 2 sources
    G2 “domain renewal costs can be higher compared to some standalone domain providers”
    G2 “long-term costs such as domain renewals and add-ons can be higher compared to using standalone providers”
  • E-commerce Feature Upgrade Costs $20-$140/month
    high 1 source
    G2 “when you start needing the good stuff, like e-commerce features or extra apps, the pricing jumps up way more than I first thought. It gets expensive fast.”
  • No Prorated Refunds on Annual Plans $200-$400
    medium 2 sources
    Trustpilot “I renewed our premium membership on 4th Jan cancelled it on 22nd Jan at a cost of over £400. Wix support have refused a refund as it's gone over the 2 week period by 4 days.”
    Reddit “I choose to sign up for 3 year terms, assuming that I could cancel at any time and be prorated the difference as a refund, they would not issue me a refund even though I had 2 years left on my plan.”
  • Forced Premium Purchase for Basic Features $300
    high 1 source
    Trustpilot “I purchased a domain name and was basically forced to buy a Premium plan (around $300) just to use basic features.” Reported Feb 2026; current pricing is $17–$159/mo.
Tip

Ask your Wix sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
G2 B2B reviews Trustpilot Consumer reviews Reddit User discussions Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 16 source citations total.

Wix Contract Terms

Wix contracts auto-renew and cannot be downgraded mid-term. Changes require 14 days from purchase or renewal. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 14 days from purchase or renewal
Minimum Commitment 1 year for annual plans
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront or monthly billing
Price Escalation First-year promotional pricing may increase in subsequent years
Note

Template changes after publishing are not flexible; switching templates loses content or formatting

Based on 4 verified sources

How to Negotiate Wix Pricing

Wix contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 2 tactics
Wait for Seasonal Promotions high success

Wix has run discounts on annual plans around periods such as Black Friday, Cyber Monday, and back-to-school. Signing up during a promotional window can lower the cost compared to purchasing at list price.

pricing analysis
Negotiate Enterprise or Agency Pricing medium success

Wix offers agency and enterprise programs with volume discounts for managing multiple sites. Web designers managing 10+ client sites can negotiate per-site pricing 20-40% below individual plan costs.

industry analysis
High success Medium Low / difficult

Full negotiation guide →

Wix Pricing FAQ

01 Can I switch Wix plans at any time?

Yes, you can upgrade your Wix plan anytime, and the new features take effect immediately. Downgrading is also possible but may result in losing access to premium features. If you're on an annual plan, you won't receive a refund for the remaining time on your current plan when upgrading.

02 Does Wix have a page limit?

Yes, Wix websites have a limit of 100 regular pages (not including blog posts). If you need more pages, you'll need to use blog posts, which are unlimited, or consider restructuring your site. The editor performance can also slow down as you approach this limit.

03 What are Wix's transaction fees?

Wix doesn't charge transaction fees on any plan, but you still pay credit card processing fees to payment processors. Standard processing fees are 2.9% + 30¢ per transaction through providers like Stripe or PayPal. This is separate from your Wix subscription cost.

04 Is Wix good for SEO?

Yes, Wix has significantly improved its SEO capabilities in recent years. You can customize SEO titles, meta descriptions, image alt text, create 301 redirects, and use SEO patterns to automatically generate titles and descriptions. However, some users report that Wix sites load slower than competitors, which can impact SEO rankings.

05 Can I use custom code on Wix?

Yes, Velo by Wix allows users with coding skills to add custom JavaScript functionality and create custom API interactions. You can also add HTML embeds and custom CSS. However, Wix is primarily designed as a no-code platform, so coding capabilities are more limited than WordPress or custom-built solutions.

06 Can I get a refund if I cancel my Wix annual plan?

Wix offers refunds only within a 14-day cancellation window from purchase or renewal. If you cancel after this period, you will not receive a prorated refund for the remaining months of your annual subscription. This policy has frustrated users who signed up for multi-year terms expecting prorated refunds.

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