Ghost vs Wix
Content Management System (CMS) pricing comparison · 2026
Ghost pricing ranges from $0–$199/month, while Wix ranges from $0–$172/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
VS
Ghost and Wix both operate in the content management system (cms) category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Ghost | Wix |
|---|---|---|
| Free | Free /month | Free /month |
| Starter | $15 /month | $24 /month |
| Publisher | $29 /month | $36 /month |
| Business | $199 /month | $46 /month |
| Custom | Custom | $172 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Ghost
1 scenario$15
Personal Blog with Viral Traffic
$29/month managed hosting vs $5/month self-hosted
Wix
3 scenarios$438 Year 1 ($348 Core annual subscription + $30 domain renewal + $60 basic apps)
Small Business Website - Year 1
$932 Year 1 ($432 Business annual subscription + $300 forced premium features + $200 e-commerce apps)
E-commerce Store - Year 1
$468
Professional Services Business (1 site, appointments + payments)
$828/year
Market Intelligence
Ghost
- Median annual cost
- $800
- Based on
- 355 deals
Wix
- Median annual cost
- $16,000 0
- Based on
- 5 deals
Contract Terms
| Term | Ghost | Wix |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 14 days from purchase or renewal |
| Minimum commitment | — | 1 year for annual plans |
| Price escalation | No published escalation schedule; users report significant cost jumps when exceeding staff user or member limits, with tier prices ranging from $15 to $199/month representing up to a 7x increase between tiers | First-year promotional pricing may increase in subsequent years |
| Can downgrade | — | No |