HeyGen Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
HeyGen has a free plan; its 4 paid plans cost $29–$4,300/mo. Enterprise is quote-based.
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Is HeyGen a fit?
Derived from this product's own pricing and contract record — not a review.
Best for
- Testing HeyGen capabilities
- Individual creators and marketers
- Power users creating premium content at scale
- Teams creating training and marketing videos
Not a fit if
- The sticker price is your whole budget — Avatar Removal Forces Full Video Recreation (and 1 more).
All HeyGen Plans & Pricing
Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free checked Nov 5, 2026 | Free | Free | Testing HeyGen capabilities |
| What's included at Free Best for: Testing HeyGen capabilities
| |||
| Creator checked Nov 5, 2026 | $29 /month | $24 /monthbilled annuallySave 17% | Individual creators and marketers |
| Verified on HeyGen's pricing page · checked Nov 5, 2026 $29/mo: “$29 / mo”$24/mo billed annually: “$24/month if you pay annually”
Get this price at HeyGen →
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| What's included at Creator Best for: Individual creators and marketers
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| Pro checked Nov 5, 2026 | $49 /month | $49 /monthbilled annuallynot re-verified | Power users creating premium content at scale |
| Verified on HeyGen's pricing page · checked Nov 5, 2026 $49/mo: “$49 / mo”
Get this price at HeyGen →
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| What's included at Pro Best for: Power users creating premium content at scale
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| Business checked Nov 5, 2026 | $149 /month | $149 /monthbilled annuallynot re-verified | Teams creating training and marketing videos |
| Verified on HeyGen's pricing page · checked Nov 5, 2026 $149/mo: “the Business plan costs $149/month plus $20/seat/month”
Get this price at HeyGen →
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| What's included at Business Best for: Teams creating training and marketing videos
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| Pro (100,000 credits tier) checked Nov 5, 2026 | $4300 /month | Not published | Not specified |
| Verified on HeyGen's pricing page · checked Nov 5, 2026 $4300/mo: “100,000 credits/mo at $4,300”
Get this price at HeyGen →
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| Enterprise not re-verified | Contact Sales | Contact Sales | Large enterprises with compliance needs |
| Not re-verified · catalog record from August 2026
Get this price at HeyGen →
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| What's included at Enterprise Best for: Large enterprises with compliance needs
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View all features by plan (compare side-by-side)
Free
- 3 videos per month (up to 1 min each)
- Access to Avatar IV and Video Agent
- 1 Custom Digital Twin
- 500+ Stock Digital Twins
- Up to 3 Photo Avatars
- 1 voice clone
- 30+ languages
- Standard video processing
Creator
- 600 credits/month
- Videos up to 30 mins
- 1080p video export
- Fast video processing
- 700+ Stock Video Avatars
- Unlimited Photo Avatars
- Expanded voice cloning
- Watermark removal
- 175+ languages and dialects
- Credit rollovers
Pro
- 1,000 credits/month
- Videos up to 30 mins
- 4K video export
- Faster video processing
- Customizable monthly usage: Pro tiers from 1,000 credits ($49) up to 100,000 credits ($4,300)
- Edit & proofread translation script
- Everything in Creator
Business
- 1,500 credits/month
- Videos up to 60 min each
- 5 Custom Video Avatars with Avatar V
- Team workspace and collaboration
- Interactive video features
- SCORM export for LMS
- LMS integrations
- One-time credit packs and auto-reload
- $20/month per additional seat
Pro (100,000 credits tier)
Enterprise
- Unlimited video duration
- Multi-workspace control
- Enterprise security
- SCIM provisioning
- Dedicated success manager
- Custom SLA
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List price by tier (annualized, per license)
Per-license list price across HeyGen's plans, annualized. Custom-priced tiers show a hatched bar.
Buyers actually pay a median of $10K/yr for HeyGen contracts (Vendr deal flow, n=3). That's a contract total — the more seats, the more leverage to negotiate down.
HeyGen has a free plan; its 4 paid plans cost $29–$4,300/mo. Enterprise is quote-based. Plans: Free (free), Creator at $29/month, Pro at $49/month, Business at $149/month, and Pro (100,000 credits tier) at $4.3K/month. Custom pricing is available on request. The median contract is $10,000/year based on 3 buyer-reported purchases (Vendr).
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
HeyGen offers 6 pricing tiers: Free, Creator, Pro, Business, Pro (100,000 credits tier), Enterprise. A free plan is available. Paid plans include Creator at $29/month, Pro at $49/month, Business at $149/month. The Creator plan is individual creators and marketers.
Compared to other ai video generators software, HeyGen is positioned at the mid-market price point.
- Median contract: $10,000/yr from 3 purchases Precise 0
- 5 documented hidden costs beyond list price
- Contracts auto-renew
How much does HeyGen cost?
HeyGen Pricing Overview
HeyGen has 6 pricing plans, including a free tier. Paid plans range from $29 to $4,300/month. The Free plan is free and is best for testing heygen capabilities. The Creator plan costs $29/month, best for individual creators and marketers. The Pro plan costs $49/month, best for power users creating premium content at scale. The Business plan costs $149/month, best for teams creating training and marketing videos. The Pro (100,000 credits tier) plan costs $4,300/month. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises with compliance needs.
HeyGen contracts auto-renew, with a Monthly or annual minimum commitment.
The median HeyGen customer pays $10,000/year based on 3 buyer-reported purchases (Vendr).
There are at least 5 documented hidden costs beyond HeyGen's list price, including implementation, training, and add-on fees.
This pricing was last verified in August 23, 2026 from 3 independent sources.
HeyGen is an AI avatar video platform that makes it easy to create talking-head videos with realistic AI presenters. Known for its accessible pricing and innovative features like instant avatar creation (clone yourself from a selfie video), HeyGen has become a popular Synthesia alternative for businesses and content creators.
HeyGen offers a free plan for testing its capabilities, with paid plans starting at Creator ($29/month, or $24/month billed annually), Pro at $49/month, and Business at $149/month. Enterprise plans with custom pricing are available for large organizations with compliance needs.
How HeyGen Pricing Compares
Compare HeyGen pricing against top alternatives in AI Video Generators.
Compare HeyGen vs Alternatives
Before committing to HeyGen, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for HeyGen
The median HeyGen buyer pays $10,000/year based on 3 buyer-reported purchases (Vendr).
HeyGen Cost by Company Size
Example costs for teams of different sizes. Each figure is labelled with the period it covers.
$29/month (Creator) or $288/year ($24/month) - 600 credits a month, 1080p export and a custom video avatar of yourself.
A content creator making regular avatar videos
$149/month (Business) plus $20/month per added seat - 1,500 credits, videos up to 60 minutes and 5 custom video avatars.
A team creating multilingual marketing content
Large-scale avatar video production with API needs
Median annual cost based on actual buyer data across enterprise and mid-market purchases
$348/year ($29/month × 12)
Individual producing marketing videos, social media content, or product explainers using the Creator plan with 600 monthly credits.
$588/year ($49/month × 12)
Small team or agency producing regular video content requiring higher credit volume and features like 4K export.
$348/year minimum; avatar/voice changes may require recreating entire video sets at additional time cost
Instructional designer building a library of training videos. Budget must account for potential video recreation costs if HeyGen modifies or removes the avatars used.
How HeyGen Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| HeyGen | Free | $4300/month |
| Captions | $24.99/month | $69.99/month |
| Colossyan | Free | $59/month |
| D-ID | Free | $196/month |
| Descript | Free | $65/user/month |
| Google Veo | Free | $199.99/month |
Detailed pricing comparisons:
HeyGen Contract Terms
HeyGen contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate HeyGen Pricing
HeyGen contracts are negotiable. These 6 tactics are sourced from real buyer experiences and procurement specialists.
HeyGen is willing to agree to the same rate upon renewal. When negotiating your initial contract, ask for a multi-year rate lock to protect against future price increases.
Vendr community insightHeyGen markets yearly billing as two months free. Creator costs $24/month billed annually versus $29/month on monthly billing, about 17% less. Confirm the annual rate for Pro and Business on the HeyGen pricing page before committing.
Reddit (imho_reviews, 2024-08-16)HeyGen offers a free plan to evaluate avatar quality, voice realism, and workflow fit before paying. Given refund refusals documented by users, thoroughly testing the platform on the free tier is the safest way to avoid a purchase you can't reverse.
Reddit (AIToolsandUpdates, 2024-04-23)Users report comparing HeyGen against Synthesia and finding HeyGen's avatar and voice technology superior. Use competitive evaluation as leverage during negotiations, but be aware that HeyGen's quality advantage may reduce their willingness to discount heavily.
TrustRadius user reviewEnterprise plan pricing is custom-quoted. Organizations producing large volumes of video should contact HeyGen sales directly to negotiate seat counts, credit allotments, and pricing rather than accepting standard plan limits.
Reddit (AIToolsandUpdates, 2024-04-23)Before investing in a large HeyGen video library, test whether the specific avatars and voices you plan to use have remained stable over time. Users report that avatar and voice changes have forced full video remakes — confirming stability before committing reduces this risk.
Reddit (instructionaldesign, 2025-04-17)HeyGen Price History
Pricing changes CostBench has tracked for HeyGen, verified across 3 snapshots going back to 2026Q1.
-
HeyGen price increase
Highest tier increased from $99 to $149/month
+50.51% -
HeyGen tier restructure
Changed from 4 to 5 pricing tiers
-
HeyGen Pro decrease
Pro tier decreased from $99 to $49/month
-50.5%
Price increased 51% over 0.8 years
View HeyGen's full price history →
HeyGen Pricing FAQ
01 How much does HeyGen cost?
HeyGen pricing: Free ($0), Creator $29/month ($24/month billed annually), Pro $49/month, Business $149/month, and Enterprise (custom pricing). Annual billing on the Creator plan lowers the effective cost to $24/month.
02 Is HeyGen free?
Yes. HeyGen's Free plan makes 3 videos a month, up to 1 minute each and watermarked, with access to Avatar IV and Video Agent; no credit card is required. Paid plans start at Creator, $29/month or $24/month billed annually, with 600 credits a month.
03 HeyGen vs Synthesia: Which is better?
Both create AI avatar videos. Pricing depends on the tier: Synthesia Starter ($24/month) costs less than HeyGen Creator ($29/month), while Synthesia Pro is $89/month. HeyGen has easier instant avatar creation; Synthesia has more enterprise features and an established reputation. Both have free plans to test.
04 What is an instant avatar?
Instant avatar is HeyGen's feature to create an AI clone of yourself. Record a short selfie video, and HeyGen creates an avatar that looks and sounds like you. Creator includes 1, Business 3, Enterprise unlimited.
05 How many videos can I make with HeyGen?
Credits are spent across all HeyGen features, and the number a video uses depends on the AI model, its duration and the complexity of the generation. Creator includes 600 credits a month, Pro 1,000 (higher Pro tiers go up to 100,000 credits for $4,300), and Business 1,500. Creator and Pro users get more credits by moving up a plan or Pro tier; Business users can buy one-time credit packs or turn on auto-reload.
06 What languages does HeyGen support?
HeyGen supports 300+ voices in 40+ languages. The avatar lip-syncs to any language, making it excellent for creating multilingual versions of the same video.
07 Can I clone my own voice in HeyGen?
Yes, HeyGen's instant avatar creates both a visual and voice clone. Your avatar speaks in your voice. Additional voice cloning options are available for Enterprise needs.
08 Does HeyGen have an API?
Yes, API access is available on the Enterprise tier (custom pricing). The API enables programmatic video generation, integration with other tools, and automated workflows.
09 What video quality does HeyGen output?
Creator exports up to 1080p and Pro up to 4K. Free-plan videos are watermarked; paid plans remove HeyGen branding. Quality is professional-grade, suitable for corporate and marketing use.
10 Can I translate videos with HeyGen?
Yes, HeyGen can translate existing videos into other languages with lip-synced avatars. Upload a video, choose target languages, and HeyGen recreates it with translated audio and matching lip movements.
11 Is HeyGen good for YouTube?
HeyGen can create consistent avatar-based YouTube content without filming. Good for educational channels, explainers, and content requiring a presenter. Quality is suitable for YouTube.
12 How long does HeyGen take to generate videos?
HeyGen typically generates videos in minutes. A 1-minute video takes ~2-5 minutes to process. Business and Enterprise tiers get priority processing for faster turnaround.
13 Does HeyGen require additional video editing software?
While HeyGen includes a built-in editor, users report it's limited. Professional users often supplement HeyGen with Adobe Premiere Pro, Runway, or similar editing tools for final production. However, HeyGen can reduce video production time from 3 weeks to 1 week even when used alongside traditional editing tools.
14 How realistic are HeyGen's AI avatars?
Users rate HeyGen's avatar and voice cloning technology as superior to competitors like Synthesia, with an overall TrustRadius score of 9.3/10. However, reviewers note there is still some unnatural avatar movement that can give away the AI nature. The realism is improving but not yet perfect.
15 Is there a setup fee for HeyGen?
No, HeyGen does not charge an entry-level setup fee.
16 Do HeyGen credits roll over if I don't use them all?
Partly. On monthly billing, unused credits roll over for one more month; on annual billing they accumulate until the annual renewal date. Credits do not carry over after you cancel: once the subscription lapses, remaining credits expire.
17 Can HeyGen remove or change avatars I've already used in videos?
Yes, and this has happened to users without sufficient advance notice. HeyGen has both removed avatars and changed avatar voices, which broke consistency for users who had built multi-video series or e-learning libraries. One documented case required recreating 42 videos after a voice change. This is a meaningful risk if you plan to build a large, consistent video library.
18 What are the video length limits on each HeyGen plan?
The Free plan caps videos at 1 minute. Creator ($29/month) and Pro (from $49/month) support videos up to 30 minutes each, and Business ($149/month) up to 60 minutes. Enterprise offers custom limits negotiated with sales.
19 Does HeyGen offer refunds if I purchase the wrong plan?
Users have reported that HeyGen refuses refunds even when plan features were disputed as misleading. At least one documented case escalated to a BBB complaint after a refund was denied. Check the Free, Creator, Pro, Business, or Enterprise plan details carefully before purchasing, and test on the Free plan first.
20 Is HeyGen good for e-learning and training video production?
HeyGen offers strong avatar and voice cloning features that suit e-learning use cases, but there is a documented risk: HeyGen has removed avatars and changed voices without adequate notice, forcing users to recreate entire video libraries. For e-learning production, verify the long-term stability of your chosen avatar before building a large series.
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