Luma Dream Machine vs HeyGen
AI Video Generators pricing comparison · 2026
Luma Dream Machine pricing ranges from $0.004–$0.32/per million pixels / per second, while HeyGen ranges from $0–$149/month. Luma Dream Machine is typically 100% more affordable, though your actual cost depends on tier and team size.
AI Video Generators
Luma Dream Machine
$0.004–$0.32
/per million pixels / per second
Full pricing breakdown →
VS
Luma Dream Machine and HeyGen both operate in the ai video generators category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Luma Dream Machine | HeyGen |
|---|---|---|
| Build (usage-based) | Custom | Free /month |
| Scale | Custom | $29 /month |
| Pro | — | $99 /month |
| Business | — | $149 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Luma Dream Machine
3 scenarios$30/month (Standard)
Casual Creator
120 videos monthly without watermarks. Clean pricing model.
$0 (Free)
Free Explorer
30 videos/month to evaluate Dream Machine's motion quality.
$100/month (Pro)
Professional
400 videos with commercial license and best quality.
HeyGen
7 scenarios$30/month (Creator)
Solo Creator
or $288/year - 15 minutes of video plus 1 instant avatar clone of yourself.
$75/month (Business)
Marketing Team
30 minutes with brand kit and 3 instant avatars for team members.
$225/month (Enterprise)
Enterprise
100 minutes, unlimited instant avatars, API access for automation.
Contract Terms
| Term | Luma Dream Machine | HeyGen |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | — |
| Minimum commitment | 1 month | Monthly or annual |
| Price escalation | Users report pricing has increased over time, with expectations of continued increases | No published uplift schedule in sources; annual plans historically offered savings vs monthly |
| Can downgrade | Yes | — |