ZoomInfo Pricing 2026

ZoomInfo pricing starts at $14,995/year for the Professional plan with 5,000 annual credits. The Advanced plan costs approximately $24,995/year with 10,000 credits, while the Elite plan starts at $39,995/year. All pricing is annual-only with no monthly billing option. There's also a free tier (ZoomInfo Lite) with 10 credits per month. Real costs are often 15-35% higher than initial quotes due to add-ons, seat minimums, and hidden fees.

Yes, ZoomInfo offers two free options: 1) ZoomInfo Lite - a completely free plan with 10 monthly contact credits (25 with Community Edition upgrade), but requires sharing your email contact book and signature blocks. 2) Free Trial - a 48-hour trial with 200 credits for up to 3 team members. The trial is very short compared to competitors and requires sales contact to activate.

ZoomInfo has 4 main tiers: Professional ($14,995/year with 5,000 credits), Advanced ($24,995/year with 10,000 credits + 1,000 monthly per user), Elite ($39,995+/year with predictive analytics and AI features), and ZoomInfo Lite (free with 10 monthly credits). All paid plans require annual contracts with no monthly billing option.

Additional users cost $1,500/year for the Professional plan and $2,500/year for Advanced and Elite plans. However, there are mandatory minimums of 3-5 seats depending on the plan. One solo founder reported being required to purchase 3 seats minimum at $18,000/year despite only needing one. Volume discounts of 20+ users may reduce per-seat pricing.

Yes, ZoomInfo pricing is highly negotiable. Due to increased competition, discounts of 30-65% off list price are possible depending on volume, timing (quarter-end/year-end), and competitive alternatives. The first quote is typically inflated. Companies report negotiating down from $50,000 to $25,000-$30,000 annually. Always negotiate implementation fees, renewal increases, and minimum seat requirements.

Major hidden costs include: 10-20% automatic renewal increases, credit overage fees ($0.50-$1.50 each), implementation fees ($2,000-$5,000), mandatory 3-5 seat minimums, intent data add-ons ($5,000-$20,000/year), global data ($9,995/year), Engage platform ($15,000/year), Enrich ($15,000/year), and mid-contract seat expansion re-quotes. Total cost of ownership is typically 15-35% higher than initial quotes.

ZoomInfo uses a credit-based system where each contact export consumes credits. Professional includes 5,000 annual bulk credits. Advanced includes 10,000 annual credits plus 1,000 monthly credits per user. Credits don't roll over, and overage top-ups cost $0.20-$1.50 per credit depending on volume. Heavy prospecting teams often burn through credits quickly, requiring expensive top-ups or plan upgrades.

No, ZoomInfo only offers annual contracts. There is no monthly billing option. All plans require 12-month commitments ranging from $14,995 to $45,000+ paid upfront or in quarterly installments. The company requires 60-day cancellation notice before renewal or you're automatically committed to another 12 months with a 10-20% price increase.

ZoomInfo is significantly more expensive than alternatives. Apollo.io offers better value for SMBs with more affordable pricing. UpLead starts at $74/month ($888/year) vs ZoomInfo's $15,000 minimum. Lusha ranges from $99-$399/month. Cognism offers flat-fee unlimited models. Most competitors offer monthly billing and lower entry points, while ZoomInfo targets enterprise customers with annual-only contracts and $15,000+ minimums.

Professional ($14,995/year) includes 5,000 annual bulk credits, access to 260M+ verified contacts, direct dial numbers, verified emails, company firmographics, Chrome extension, mobile app, basic CRM integrations, and standard support. It's designed for 1-3 seats. Additional users cost $1,500/year each. It lacks org charts, intent data, and real-time alerts found in higher tiers.

Advanced ($24,995/year) adds: 10,000 bulk credits (vs 5,000), 1,000 monthly credits per user, organizational charts, real-time company alerts, Scoops (trigger events), intent data access, advanced filtering, and priority support. Advanced is designed for 3-5 seats at $2,500/seat vs Professional's 1-3 seats at $1,500/seat. Advanced targets growing teams needing buyer intent signals.

ZoomInfo Elite starts at $39,995/year and includes everything in Advanced plus: predictive analytics, AI-powered ZoomInfo Copilot, advanced data enrichment, custom integrations, dedicated account manager, strategic consulting, data quality guarantees, and advanced API access. Designed for enterprise teams of 5+ users. Additional seats cost $2,500/year. Final pricing is custom-quoted based on company size and requirements.

ZoomInfo does not publicly advertise education or nonprofit discounts. However, educational institutions and nonprofits should contact sales to request custom pricing. The company may offer reduced rates for qualifying organizations, but these are handled on a case-by-case basis and not published publicly.

When you exhaust your annual credit allocation, you have three options: 1) Purchase credit top-ups at $0.20-$1.50 per credit (typically $3,000 for 5,000 credits), 2) Upgrade to a higher-tier plan mid-contract (triggers full re-quote), or 3) Wait until your contract renews to increase your credit allocation. Credits do not roll over between contract periods.

ZoomInfo is worth the price for enterprise sales teams with large budgets ($15,000+/year) who need the most comprehensive B2B database (260M+ contacts), org charts, intent data, and predictive analytics. However, it's often overpriced for SMBs and startups. Competitors like Apollo.io, UpLead, and Lusha offer better value at 70-90% lower cost. Data accuracy varies - one customer reported reaching only 3 out of 10 prospects in target accounts despite paying $50,000/year.