Clay Alternatives 2026: 4 Options Compared
Find the right ai sales tools solution for your team
Clay pricing varies by team size and features, ranging from $0 to $720 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Top Clay Alternatives
Apollo.io
Medium EffortApollo includes its own 210M+ database plus email sequences and dialer, making it simpler but less flexible than Clay's multi-source approach.
ZoomInfo
Complex MigrationZoomInfo offers the largest proprietary database but costs 10-20x more and lacks Clay's workflow automation flexibility.
Cognism
Medium EffortCognism excels in EMEA coverage with Diamond Data phone verification but lacks Clay's multi-source waterfall and workflow automation.
Lusha
Easy MigrationLusha is far simpler for basic contact enrichment but lacks Clay's waterfall approach, AI research, and workflow automation.
When to Stay with Clay
Stay with Clay if your RevOps team has built custom waterfall enrichment workflows that leverage multi-source data providers, or if you rely on Claygent AI research and conditional logic workflows that would be complex to recreate in a single-database platform.
- You've invested heavily in customizations and integrations
- Your team is highly trained and productive on Clay
- You need features that alternatives don't offer
- Migration costs would exceed multi-year savings
Price Comparison
| Product | Price Range | Migration |
|---|---|---|
| Current Clay | $0-$720/month | - |
| Apollo.io | $0-149/user/month | Medium |
| ZoomInfo | $15,000-45,000/year | Hard |
| Cognism | $15,000-30,000/year | Medium |
| Lusha | $0-79/user/month | Easy |
Detailed Comparisons
Frequently Asked Questions
01 What are the best Clay alternatives?
The top Clay alternatives include Apollo.io, ZoomInfo, Cognism, Lusha. Each offers different strengths: Apollo.io is teams wanting an all-in-one prospecting and outreach platform with built-in database, while ZoomInfo is enterprise teams needing the largest single b2b database with accuracy guarantees.
02 Is it hard to switch from Clay to an alternative?
Migration difficulty varies by alternative. Among Clay alternatives, Lusha offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.
03 How much can I save by switching from Clay?
Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Clay's typical price of $314/month is on the higher end of the market. Factor in migration costs and productivity dip during transition.
04 Should I stay with Clay or switch?
Stay with Clay if your RevOps team has built custom waterfall enrichment workflows that leverage multi-source data providers, or if you rely on Claygent AI research and conditional logic workflows that would be complex to recreate in a single-database platform. However, if your needs have evolved or you're not using Clay's advanced features, exploring alternatives could save you money and complexity.
Get a personalized Clay alternatives analysis
We'll compare your options and recommend the best fit based on your team size, budget, and requirements.