Quick Answer
Last verified:

Apollo.io pricing varies by team size and features, ranging from $0 to $119 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Apollo.io offers 5 pricing tiers: Free, Basic, Professional, Organization, Enterprise. Standard paid plans include Free at $0/month, Basic at $59/month, Professional at $99/month. The Basic plan is general users and teams.

Compared to other ai sales tools software, Apollo.io is positioned at the mid-market price point.

Last verified: February 2026 | Sources: 2 pricing pages and reviews

Apollo.io is an all-in-one sales intelligence and engagement platform offering access to 210+ million verified B2B contacts and 35 million companies globally. Founded in 2015 by Tim Zheng and Ray Li (originally as ZenProspect), Apollo pioneered the product-led growth model in sales intelligence after pivoting from near-bankruptcy in 2020. The company went from six months of runway to $100M+ ARR in 24 months by switching to a freemium, self-serve model that democratized access to B2B data.

Unlike high-touch competitors like ZoomInfo that require sales calls and annual contracts, Apollo provides transparent pricing, a functional free tier, and immediate platform access. The platform combines prospecting (email finder, phone numbers, 60+ data filters), engagement (sequences, AI assistant, dialer), and intent data (job changes, technology tracking, buying signals) in a unified interface integrated with Salesforce, HubSpot, and other CRMs.

Apollo operates on a credit-based pricing model with five tiers ranging from Free ($0) to Enterprise (custom). All paid plans include 20% savings with annual billing, but credits expire monthly with no rollover, creating potential waste for inconsistent users. Headquartered in San Francisco, Apollo achieved unicorn status ($1.6B valuation) and serves sales teams from solopreneurs to enterprise organizations through its product-led growth approach.

All Apollo.io Plans & Pricing

Plan Monthly Annual Best For
Free Free Free 0 General users and teams
Basic $59 /month $49 /monthSave 17% General users and teams
Professional $99 /month $79 /monthSave 20% General users and teams
Organization $149 /month $119 /monthSave 20% General users and teams
Enterprise Contact Contact General users and teams
View all features by plan

Free

  • 50 AI credits monthly
  • 5 mobile credits monthly
  • 10 export credits monthly
  • Unlimited email credits (fair usage policy)
  • 10,000 emails/month (verified corporate domain)
  • 100 credits/month (unverified email domain)
  • Access to 210M+ contacts database
  • Basic contact search
  • Up to 2 sequences
  • 1 purchase intent topic
  • Gmail and Microsoft email integration
  • LinkedIn Chrome extension
  • CRM integrations (Salesforce, HubSpot)
  • Email support
  • No credit rollover

Basic

  • 5,000 credits monthly
  • All Free features included
  • Unlimited email credits
  • Mobile number access
  • Enhanced contact filters (60+ attributes)
  • Advanced search capabilities
  • Email sequences (unlimited)
  • A/B testing
  • Email tracking and analytics
  • Prospect engagement data
  • Chrome extension
  • CRM bi-directional sync
  • Email support
  • 14-day free trial available

Professional

  • 10,000 credits monthly
  • All Basic features included
  • Cloud-based dialer (US calling)
  • Call recording and transcription
  • Local presence dialing
  • Voicemail drop
  • Call analytics and metrics
  • Advanced sequences
  • Advanced intent data (3+ topics)
  • Job changes tracking
  • Technology tracking
  • Sales intelligence signals
  • Multi-channel engagement (email, phone, LinkedIn)
  • API access (limited)
  • Priority email support
  • 14-day free trial available

Organization

  • 15,000 credits monthly
  • All Professional features included
  • International dialer
  • Global calling capabilities
  • Advanced team management
  • Team analytics and reporting
  • Call routing and distribution
  • Custom fields and tags
  • Advanced workflow automation
  • Sales playbooks
  • Team performance metrics
  • Conversion insights
  • Revenue attribution
  • Advanced API access
  • Priority support
  • Dedicated CSM (larger accounts)
  • 14-day free trial available

Enterprise

  • Custom credit allocation
  • All Organization features included
  • Unlimited API access
  • Custom API rate limits
  • SSO (Single Sign-On)
  • SAML integration
  • Advanced security controls
  • Data privacy controls
  • Custom integrations
  • Dedicated Customer Success Manager
  • Team training and onboarding
  • Strategic account planning
  • Custom SLAs
  • Premium support
  • Quarterly business reviews
  • Custom billing terms
  • Volume discounts available
  • 12-month minimum commitment
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Hidden Costs to Budget For

Watch for 11 hidden costs
  • Credit Overages (Automatic Charges): When your team exceeds its monthly credit allocation, Apollo automatically adds premium credits at $0.20 each. During product launches, events, or end-of-quarter pushes, credit burn can double overnight. A Basic plan user at $49/month can easily spend an additional $50-100/month on overages, effectively doubling or tripling the advertised price. Minimum purchase is 250 monthly credits ($50) or 2,500 annual credits ($500).
  • Monthly Credit Expiration (No Rollover): Unused credits expire at the end of each billing cycle without refunds or extensions on all plans. This creates a use-it-or-lose-it pressure that encourages steady platform activity instead of occasional bulk operations. Teams that prospect inconsistently waste hundreds of dollars monthly in expired credits. Budget planning must include an assumed 10-20% waste factor for unused credits.
  • Mobile Number Credit Premium (8x Cost): Finding someone's phone number costs approximately 8 credits per mobile number, compared to 1 credit for email exports. For a 100-contact outbound campaign targeting mobile numbers, you'll burn 800 credits just for phone data versus 100 credits for emails - an 8x premium. Professional plan users (10,000 credits) can only access about 1,250 mobile numbers monthly before hitting credit limits or paying overages.
  • Per-Seat Scaling Costs: Apollo's per-user pricing means costs scale linearly with team growth. A 10-person sales team on Professional plan ($79/user/month annually) costs $7,900/month ($94,800/year). Unlike competitors offering team plans with volume discounts, Apollo charges full price per seat until you reach Enterprise tier, making mid-market scaling extremely expensive.
  • Dialer Feature-Gating: The cloud-based dialer is only available from Professional plan ($79/month) and above, while international dialing is exclusive to Organization plan ($119/month). Teams needing calling capabilities must pay at minimum $79/user/month, even if they only need occasional dialing. International sales teams are forced into the $119/month tier specifically for international dialer access.
  • API Access Limitations: API access is severely limited on lower tiers and only becomes fully functional at Enterprise level with custom pricing. Professional plan includes 'limited API access' with undisclosed rate limits that can throttle integrations. Teams building automated workflows or custom integrations often discover they need Enterprise pricing ($10,000-100,000+ annually) to avoid API restrictions.
  • Data Quality Variability: Despite claims of 91-98.5% email accuracy, independent user reviews consistently report outdated contacts, incorrect email addresses, and poor data quality for smaller companies or niche industries. Teams waste credits and time on bounced emails and disconnected numbers, effectively reducing the usable portion of their credit allocation by 15-30%. No refunds are provided for inaccurate data.
  • Free Plan Domain Verification Trap: Free plan users with unverified email domains are capped at just 100 credits monthly, while those with verified corporate domains access 10,000 credits. This creates a barrier for freelancers, consultants, and small businesses using personal domains. The 100-credit limit is essentially unusable for meaningful prospecting, forcing rapid upgrades to paid plans.
  • Integration Setup and Maintenance: While Apollo advertises seamless integrations with Salesforce, HubSpot, and other CRMs, setup often requires technical expertise or consultant help. Bi-directional sync configurations, custom field mapping, and ongoing maintenance can cost $2,000-10,000 in implementation services for mid-market teams. Data sync conflicts and duplicate records require ongoing monitoring.
  • Learning Curve and Training Costs: Apollo's extensive feature set (60+ data filters, sequences, AI assistant, intent data) creates a steep learning curve. New users often exhaust credits rapidly while learning optimal search strategies and credit-efficient workflows. Proper team training requires 10-20 hours per user, costing $1,500-5,000 in productivity loss or external training for mid-sized teams.
  • Renewal Price Increases: Apollo reserves the right to increase pricing at renewal, and users report 10-25% price increases at contract renewal, particularly for Enterprise customers. Multi-year contracts lock in pricing but require 12-36 month commitments. Budget for 15-20% annual increases when planning long-term Apollo costs.
Tip

Ask your Apollo.io sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Apollo.io cost?

Apollo.io offers five pricing tiers: Free ($0 with limited credits), Basic at $59/month ($49/month annually), Professional at $99/month ($79/month annually), Organization at $149/month ($119/month annually), and Enterprise with custom pricing. Annual billing saves 20% across all paid plans. All plans use a credit-based system where additional credits cost $0.20 each after your allocation is exhausted.

02 Does Apollo.io have a free plan?

Yes, Apollo.io offers a free forever plan with 50 AI credits, 5 mobile credits, and 10 export credits monthly. Users with verified corporate email domains can send up to 10,000 emails monthly, while unverified domains are limited to 100 credits per month. The free plan includes basic database access, up to 2 sequences, and CRM integrations, but lacks mobile number access and the dialer.

03 What are Apollo.io credits and how do they work?

Apollo.io uses a credit-based system where different actions consume credits: exporting a contact costs 1 credit, finding a mobile number costs approximately 8 credits, and AI features vary. Credits are allocated monthly (5,000 for Basic, 10,000 for Professional, 15,000 for Organization) and expire at the end of each billing cycle with no rollover. Additional credits cost $0.20 each with minimum purchases of 250 monthly credits ($50) or 2,500 annual credits ($500).

04 Does Apollo.io offer a free trial?

Yes, Apollo.io offers a 14-day free trial of Basic or Professional plans. The Basic trial includes 50 email credits and 5 mobile credits, while the Professional trial includes the same credits plus access to dialer features. You can only access a free trial once, and the record selection limit remains capped at 25 during the trial period. No credit card is required to start.

05 What's the difference between Apollo.io Basic and Professional?

The main differences are: Professional includes 10,000 credits (vs 5,000 for Basic), cloud-based dialer with call recording and transcription, advanced intent data with 3+ topics, job changes tracking, limited API access, and priority support. Basic at $49-59/month provides core prospecting features, while Professional at $79-99/month adds calling capabilities and advanced sales intelligence.

06 How much do Apollo.io credit overages cost?

Additional credits cost $0.20 per credit after you exhaust your monthly allocation. Minimum purchase is 250 monthly credits ($50) or 2,500 annual credits ($500). During high-activity periods like product launches or quarter-end pushes, credit burn can double overnight. Smart buyers allocate an additional 10-20% usage buffer in their budget to avoid surprise overage charges.

07 Is Apollo.io pricing negotiable?

Yes, especially for Organization and Enterprise plans. The best time to negotiate is 90-120 days before renewal or at quarter-end (March, June, September, December) when sales teams have pressure to meet targets. Leverage competitor quotes from ZoomInfo or SalesIntel, commit to annual contracts for 15-20% discounts, and negotiate credit allocations or per-seat pricing. Enterprise deals are fully custom and highly negotiable.

08 How does Apollo.io pricing compare to ZoomInfo?

Apollo.io is significantly more affordable than ZoomInfo. Apollo offers transparent pricing starting at $49/user/month annually with a functional free plan, while ZoomInfo doesn't publish prices and typically costs $10,000-50,000+ annually with 12-month minimums. Apollo's DIY model targets SMBs and mid-market, while ZoomInfo focuses on enterprise customers willing to pay premium prices for higher data quality and dedicated support.

09 What's included in Apollo.io Enterprise pricing?

Apollo.io Enterprise includes custom credit allocation, unlimited API access with custom rate limits, SSO (Single Sign-On), SAML integration, advanced security controls, dedicated Customer Success Manager, team training, custom integrations, custom SLAs, and quarterly business reviews. Pricing is custom and requires contacting sales, typically ranging from $10,000 to $100,000+ annually depending on team size, credit needs, and negotiated terms.

10 Does Apollo.io offer discounts?

Yes, Apollo.io offers several discounts: 20% savings with annual billing (effectively 2+ months free), volume discounts for Enterprise contracts, quarter-end negotiation opportunities (March, June, September, December), and multi-year commitment discounts (15-25% for 2-3 year deals). There are no publicly advertised nonprofit, educational, or startup discounts, but these may be available through direct negotiation with sales.

11 Why do Apollo.io credits expire monthly?

Apollo.io credits expire at the end of each billing cycle to prevent credit hoarding and maintain consistent revenue. This use-it-or-lose-it model encourages steady platform usage and benefits Apollo financially when customers waste unused credits. Unlike some competitors, Apollo offers no credit rollover on any plan, creating potential waste for teams with inconsistent prospecting patterns. Budget for 10-20% credit waste when planning Apollo costs.

12 How many contacts can I export with Apollo.io credits?

Each contact export costs 1 credit for basic contact data (email, name, company). Basic plan (5,000 credits) allows approximately 5,000 contact exports monthly, Professional (10,000 credits) allows 10,000 exports, and Organization (15,000 credits) allows 15,000 exports. However, mobile numbers cost ~8 credits each, so exporting contacts with phone numbers dramatically reduces your capacity. A Professional user can only export ~1,250 contacts with mobile numbers monthly.