Price checkPer image or subscription
Service DiscontinuedCustom
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All DALL-E 3 Plans & Pricing

Prices unverified — last checked Oct 11, 2026

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Service Discontinued

  • OpenAI removed dall-e-2 and dall-e-3 from the API on May 12, 2026 (platform.openai.com/docs/deprecations)
  • Replacements: gpt-image-2, gpt-image-1, gpt-image-1-mini
  • Historically priced per image (see price history)
  • Alternatives: GPT Image, Midjourney, Ideogram, Leonardo
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DALL-E 3 uses custom pricing as of November 2026. Contact DALL-E 3 directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

DALL-E 3 offers 1 pricing tiers: Service Discontinued. The Service Discontinued plan is not available — no longer sold.

Compared to other ai image generators software, DALL-E 3 is positioned at the budget-friendly price point.

  • 3 documented hidden costs beyond list price
Last verified: | Sources: 2 pricing pages and reviews

How much does DALL-E 3 cost?

DALL-E 3 uses custom pricing across 1 plan. Contact DALL-E 3 directly for a personalized quote. Plans include Service Discontinued (custom pricing).

DALL-E 3 Pricing Overview

DALL-E 3 uses custom pricing — contact their sales team for a quote. The Service Discontinued plan requires contacting sales for a custom quote and is designed for not available — no longer sold.

There are at least 3 documented hidden costs beyond DALL-E 3's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 11, 2026 from 2 independent sources.

Discontinued: OpenAI removed DALL-E 2 and DALL-E 3 from its API on May 12, 2026, naming gpt-image-2, gpt-image-1 and gpt-image-1-mini as replacements (OpenAI deprecations page, checked October 11, 2026). DALL-E is no longer sold; in ChatGPT, image generation is now ChatGPT Images. The pricing details below are historical.

DALL-E 3 is OpenAI's latest image generation model, known for its exceptional ability to follow complex prompts and render accurate text in images. Integrated into ChatGPT, it's one of the most accessible AI image generators, allowing users to describe what they want in natural language and get high-quality results.

DALL-E 3 pricing depends on access method: ChatGPT Free (limited, ~2 images/day), ChatGPT Plus ($20/month, ~50 images/day bundled with GPT-6 models), or API ($0.04-$0.12 per image). Most users access DALL-E through ChatGPT Plus, making image generation part of their existing subscription.

In this guide, we explain DALL-E 3's different access methods, detail API pricing for developers, compare DALL-E to Midjourney and Stable Diffusion, and help you determine the best way to use DALL-E for your needs.

How DALL-E 3 Pricing Compares

Compare DALL-E 3 pricing against top alternatives in AI Image Generators.

Midjourney $10-120/month Compare → Stable Diffusion $0-10/month Compare → Ideogram $0-60/month Compare →

Compare DALL-E 3 vs Alternatives

Before committing to DALL-E 3, compare pricing with these 3 alternatives in the same category.

VSMidjourney
From $10/month

Artistic quality and stylized images

Full comparison
VSStable Diffusion
Free

Free self-hosting and full customization

Full comparison
VSIdeogram
Free

Even better text rendering in images

Full comparison

All DALL-E 3 alternatives & migration guides

What Companies Actually Pay for DALL-E 3

Review scores
Trustpilot 1.2out of 5 (25)
Third-party review aggregates, as of Feb 2026
Top pricing complaints
Lack of transparency and broken promises about product changesModels being forcibly sunset despite user preferencesDeclining quality and increasing hallucinationsPoor or non-existent customer support

DALL-E 3 Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Casual User $0 estimated cost

$0 (ChatGPT Free or Copilot Free) - 2-15 images/day. Limited but sufficient for occasional use.

Someone wanting occasional AI images without paying

How DALL-E 3 Pricing Compares

Software Starting Price Top Price
DALL-E 3 Custom Custom
Adobe Express AI Free $19.99/month
Adobe Firefly Free $199.99/month
Bing Image Creator Free $19.99/month
Canva AI Custom Custom
Craiyon Custom Custom

Detailed pricing comparisons:

Browse all AI Image Generators pricing →

3 DALL-E 3 Hidden Costs Beyond the List Price

Beyond the listed price, DALL-E 3 has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Rate Limiting Based on Spend Tiers
    high 1 source
    Reddit “If we take the Dall-E3 as the base, and assume you want to generate a 1 minute video of 30fps, so 1800 frames, and have it generated in under an hour, you'd need a Dall-E3 with at least a 30 images per minute limit, which is their highest tier 5 a...”
  • Per-Image Costs Scale Rapidly for Video Projects $216-$1,080
    critical 1 source
    Reddit “But the actual video will cost you 0.12$ per frame. So a 1 minute 30 fps video would cost 216$, but that's not enough to put you in that highest tier. So a minimum of a 5 minutes 30fps video, would cost 1080$.”
  • Resolution Caps Limit Professional Use 5-10% of license costs
    medium 1 source
    Reddit “But resolution is capped at 1792x1024 right now on Dall-E3. Will they up that for the videos? Assume the pricing will go up as well.”
Tip

Ask your DALL-E 3 sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
Reddit User discussions Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 3 source citations total.

DALL-E 3 Contract Terms

DALL-E 3 contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Allowed
Payment Terms Pay-as-you-go per image generated
Note

Pay-per-use API model allows scaling usage up or down without commitment

DALL-E 3 Pricing FAQ

01 How much does DALL-E 3 cost?

DALL-E 3 access methods: ChatGPT Free (2 images/day), ChatGPT Plus ($20/month, ~50 images/day), or API ($0.04-$0.12/image). Most users access DALL-E through ChatGPT Plus which bundles image creation (now ChatGPT Images) with GPT-6 models and other features (ChatGPT pricing, Oct 2026).

02 Is DALL-E 3 free?

DALL-E 3 has limited free access through ChatGPT Free (about 2 images per day). For practical use, ChatGPT Plus at $20/month provides ~50 images/day. The API is pay-per-image with no free tier beyond initial credits.

03 DALL-E 3 vs Midjourney: Which is better?

DALL-E 3 excels at following precise prompts, text rendering in images, and photorealism. Midjourney produces more artistic, stylized images. DALL-E via ChatGPT is $20/month; Midjourney starts at $10/month. Try both - they have different strengths.

04 How do I access DALL-E 3?

Access DALL-E 3 through: 1) ChatGPT at chat.openai.com (free limited or Plus), 2) Microsoft Copilot (free with limits), 3) OpenAI API for developers. ChatGPT is the easiest way for most users.

05 How many DALL-E images can I generate?

ChatGPT Free: ~2 images/day. ChatGPT Plus: ~50 images/day (varies by model usage). API: Unlimited (pay per image). Microsoft Copilot: 15 boosts/day free, 100/day with Pro.

06 Can I use DALL-E images commercially?

Yes, OpenAI grants you rights to use DALL-E images commercially, including for products and marketing. However, you must follow OpenAI's content policy and usage terms. Review their Terms of Use for specifics.

07 Is DALL-E better than Stable Diffusion?

DALL-E 3 is easier to use with natural language prompts and better at following instructions. Stable Diffusion offers more control, local running, and no per-image costs. DALL-E is better for beginners; Stable Diffusion for customization.

08 Can DALL-E 3 generate text in images?

Yes, DALL-E 3 is one of the best AI models for rendering text in images. It can accurately include words, signs, and labels. This is a key advantage over Midjourney which struggles with text.

09 What image sizes does DALL-E 3 support?

DALL-E 3 supports: 1024x1024 (square), 1024x1792 (portrait), and 1792x1024 (landscape). These are the native sizes - larger sizes require upscaling with other tools.

10 Is DALL-E 3 pricing competitive with alternatives like Midjourney?

DALL-E 3's per-image pricing is generally considered more expensive than competitors. Midjourney offers subscription plans at $10 for 200 images or $30 for unlimited images, making it roughly half the cost of DALL-E 3 for regular users. However, DALL-E's pay-per-use model may be better for occasional users.

Is this pricing incorrect? — we'll verify and update it.