Twilio vs SimpleTexting
SMS Marketing pricing comparison · 2026
Twilio pricing ranges from $0–$0.022/message, while SimpleTexting ranges from $39–$909/month. These products use different pricing models (Usage-based (pay per token/image/minute) vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
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Twilio and SimpleTexting both operate in the sms marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Twilio | SimpleTexting |
|---|---|---|
| Free Trial | Free /month | $39 /month |
| Pay-as-You-Go | Custom | $59 /month |
| Enterprise | Custom | $89 /month |
| 3,000 Credits | — | $119 /month |
| 7,500 Credits | — | $239 /month |
| 15,000 Credits | — | $409 /month |
| 25,000 Credits | — | $559 /month |
| 50,000 Credits | — | $909 /month |
| Custom | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Twilio
3 scenarios$79/month ($948/year)
Startup SMS Notifications (10K messages/month)
10,000 outbound SMS at $0.0079/message. No monthly platform fee on Pay-as-You-Go. Does not include phone number rental ($1.15/month per number).
$2,500
Mid-Size Contact Center (20 agents, voice)
$4,000/month ($30,000-$48,000/year) — Twilio Flex at $1/active user hour or $150/named user/month. Voice at $0.0085-$0.014/min for calls. Actual cost depends heavily on call volume and agent utilization.
$5,000
Enterprise Communications Platform (100K+ messages/month)
$10,000/month ($60,000-$120,000/year) — Volume discounts of 10-23% on committed annual spend. Includes SMS, voice, and email APIs with dedicated support and SLA.
SimpleTexting
3 scenarios$39/month ($374.40/year with annual billing)
Small Business: 500 Messages/Month
$89/month ($854.40/year with annual billing)
Medium Business: 2,000 Messages/Month
$559
High-Volume: 20,000+ Messages/Month
$909/month for 25,000-50,000 credits
Contract Terms
| Term | Twilio | SimpleTexting |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Varies by contract—typically 30-60 days before renewal | — |
| Minimum commitment | None for Pay-as-You-Go; annual commitments common for discounted rates | Month-to-month |
| Price escalation | 5-9% annual uplift standard; Twilio moving toward 14-day written notice for mid-contract price changes | — |
| Can downgrade | Yes | Yes |