Twilio vs Klaviyo SMS
SMS Marketing pricing comparison · 2026
Twilio pricing ranges from $0–$0.022/message, while Klaviyo SMS ranges from $0–$35/month. These products use different pricing models (Usage-based (pay per token/image/minute) vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
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Twilio and Klaviyo SMS both operate in the sms marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Twilio | Klaviyo SMS |
|---|---|---|
| Free Trial | Free /month | Free /month |
| Pay-as-You-Go | Custom | $35 /month |
| Enterprise | Custom | — |
Market Intelligence
Twilio
- Median annual cost
- $85,000
- Average negotiated discount
- 15%
- Based on
- 185 deals
Klaviyo SMS
- Median annual cost
- $845
- Based on
- 42 deals