QuickBooks Online vs Sage Pricing | Costbench
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25 seats

QuickBooks Online vs Sage

Accounting pricing comparison · 2026

QuickBooks Online has a free plan, then $20–$275/mo, while Sage is quote-based.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
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2 products · Accounting
Side-by-side · live
QuickBooks Online
As of August 2026, QuickBooks Online costs $38/month for Simple Start, $75/month for Essen
verified 10w ago
$900 $1.3K
View pricing →
Sage
Sage offers multiple pricing tiers for small business accounting.
verified today
$900 $1.3K
View pricing →
Recorded annual contract medians
QuickBooks median is $402 less than Sage · different customer contracts; not a quote
Cheapest $900
Spread 31%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Simple Start
$456/yr
year 1 license · flat plan price
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$900/yr
Vendr · n=309
Median annual
$1.3K/yr
Vendr · n=4 · limited data
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 7 sourced facts
4 hidden-cost · 1 contract · Vendr median · 1 review platform
Last verified 2mo ago
Confidence High confidence
Sources 20 sourced facts
13 hidden-cost · 4 contract · Vendr median · 2 review platforms
Last verified today
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
4 documented
  • Payroll Add-On Costs
    $50-$130/month base + $6/employee/month
    1 source
  • Annual Price Increases
    11-17% annual increase — Advanced plan rose from $200 to $275 since 2023
    1 source
  • Forced Plan Upgrades and Discontinued Tiers
    30-50% of license costs
    1 source
  • Persistent In-App Upsells
    Non-monetary — UX friction
    1 source
5 documented
  • General Implementation
    1 source
  • Aggressive Annual Price Escalation
    20-50% of license costs annually
    3 sources
  • Unwanted Add-Ons Bundled into Renewals
    30-40% of license costs
    3 sources
  • Charges Continuing After Cancellation
    $95-$530
    3 sources
  • Paid Support Required for Basic Software Functions
    $380-$500/year
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

QuickBooks
Sage
Auto-renewal
Yes
Yes
Cancellation
✓ Cancel anytime; charges for current billing month are non-refundable
Must call billing team by phone; not available online or via chat. Average hold time reported at 45+ minutes.
Commitment
✓ Monthly commitment only — no annual option available
Annual (based on user reports of continued billing after cancellation attempts)
Price escalation
Annual increases of ~11-17% each summer. No grandfathering — all existing subscriptions move to new pricing.
Users report 20–50% annual price increases with minimal notice. One user documented a near-50% increase in a single year (£74.40/mo to £108/mo). Front-line agents reportedly offer at most 10% concessions; escalating to billing or threatening to leave yields larger reductions.
Can downgrade
✓ Yes
No
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.1out of 5 (2,199)
Best for
Very small or side businesses that only send a couple of invoices a month
Watch out
Interface complexity and frequent changes to layout
Trustpilot
1.7out of 5 (24)
G2
4.3out of 5 (3,000)
Watch out
Aggressive and unexplained annual price increases of 20–50%
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Accounting

QuickBooks Online

Free plan; paid $20–$275
/mo
6 plans · Free tier
Full pricing breakdown →
VS
Accounting

Sage

Custom pricing
1 plan
Full pricing breakdown →

Plan-by-Plan Pricing

Plan QuickBooks Online Sage
Free Free /month Custom
Solopreneur $20 /month —
Simple Start $38 /month —
Essentials $75 /month —
Plus $115 /month —
Advanced $275 /month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

QuickBooks Online

4 scenarios
$38/month
Freelancer / Solo Consultant
for Simple Start ($456/year)
$175
Small Service Business with 3 Employees
$205/month
$115/month
Product Business with Inventory (5 users)
for Plus ($1,380/year)
See all 4 scenarios →

Sage

2 scenarios
$1,202
US Small Business — Sage 50 Annual Renewal
$1,302/year (base after removing unwanted add-ons); initial renewal quotes may reach $1,650–$1,695 with bundled extras
£70–£108/month (£840–£1,296/year), with reported starting prices of £20/month that have escalated over 6 years
UK One-Person Limited Company — Cloud Payroll & Accounting

Market Intelligence

QuickBooks Online

Median annual cost
$900
Based on
309 deals

Sage

Median annual cost
$1,302
Based on
4 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

QuickBooks Online 4 hidden costs

high
Payroll Add-On Costs $50-$130/month base + $6/employee/month
high
Annual Price Increases 11-17% annual increase — Advanced plan rose from $200 to $275 since 2023
medium
Forced Plan Upgrades and Discontinued Tiers 30-50% of license costs
low
Persistent In-App Upsells Non-monetary — UX friction
See all QuickBooks Online hidden costs →

Sage 6 hidden costs

high
General Implementation
high
Aggressive Annual Price Escalation 20-50% of license costs annually
high
Unwanted Add-Ons Bundled into Renewals 30-40% of license costs
critical
Charges Continuing After Cancellation $95-$530
medium
Paid Support Required for Basic Software Functions $380-$500/year
See all Sage hidden costs →

Contract Terms

Term QuickBooks Online Sage
Auto-renewal Yes Yes
Cancellation Cancel anytime; charges for current billing month are non-refundable Must call billing team by phone; not available online or via chat. Average hold time reported at 45+ minutes.
Minimum commitment Monthly commitment only — no annual option available Annual (based on user reports of continued billing after cancellation attempts)
Price escalation Annual increases of ~11-17% each summer. No grandfathering — all existing subscriptions move to new pricing. Users report 20–50% annual price increases with minimal notice. One user documented a near-50% increase in a single year (£74.40/mo to £108/mo). Front-line agents reportedly offer at most 10% concessions; escalating to billing or threatening to leave yields larger reductions.
Can downgrade Yes No

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