QuickBooks Online vs Zoho Books
Accounting pricing comparison · 2026
QuickBooks Online pricing ranges from $20–$275/month, while Zoho Books ranges from $0–$275/month. Zoho Books is typically 7% more affordable, though your actual cost depends on tier and team size.
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QuickBooks Online and Zoho Books both operate in the accounting category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | QuickBooks Online | Zoho Books |
|---|---|---|
| Solopreneur | $20 /month | Free /month |
| Simple Start | $38 /month | $20 /month |
| Essentials | $75 /month | $50 /month |
| Plus | $115 /month | $70 /month |
| Advanced | $275 /month | $150 /month |
| Ultimate | — | $275 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
QuickBooks Online
4 scenarios$38/month
Freelancer / Solo Consultant
for Simple Start ($456/year)
$175
Small Service Business with 3 Employees
$205/month
$115/month
Product Business with Inventory (5 users)
for Plus ($1,380/year)
Zoho Books
4 scenarios$0/month
Side hustle or new business
on the Free plan
$20/month
Small consulting firm
for Standard ($15 if annual)
$50/month
Growing e-commerce business
for Professional + extra users ($5) = $55/month
Market Intelligence
QuickBooks Online
- Median annual cost
- $900
- Based on
- 309 deals
Zoho Books
- Median annual cost
- $500
- Based on
- 79 deals
Contract Terms
| Term | QuickBooks Online | Zoho Books |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Cancel anytime; charges for current billing month are non-refundable | Not specified in sources |
| Minimum commitment | Monthly commitment only — no annual option available | Monthly or annual billing available |
| Price escalation | Annual increases of ~11-17% each summer. No grandfathering — all existing subscriptions move to new pricing. | Not specified in sources |
| Can downgrade | Yes | Yes |