Klaviyo vs ActiveCampaign Pricing 2026
Complete pricing comparison between Klaviyo and ActiveCampaign. Find out which email marketing tool is right for you.
Klaviyo pricing ranges from $0–$150/month, while ActiveCampaign ranges from $15–$145/month. Klaviyo is typically 8% more affordable, though your actual cost depends on tier and team size.
The right choice between Klaviyo and ActiveCampaign depends on your specific requirements: team size, feature needs, and integration requirements all affect which option delivers better value.
See the tier-by-tier breakdown below to compare specific plans, or use our calculators to estimate costs: Klaviyo calculator | ActiveCampaign calculator
Klaviyo and ActiveCampaign are both powerful marketing automation platforms, but they are optimized for very different use cases. Klaviyo is purpose-built for e-commerce, offering deep native integrations with Shopify, WooCommerce, and BigCommerce, along with predictive analytics for customer lifetime value and product recommendations. ActiveCampaign is a more general-purpose automation platform with a built-in CRM, making it popular with B2B companies, agencies, and service businesses. Klaviyo starts free for up to 250 contacts with paid plans from $20/month, while ActiveCampaign begins at $15/month with no free tier. Choosing between them depends largely on whether your business is e-commerce-focused or needs broader CRM and sales automation capabilities.
Pricing Tier Comparison
| Tier | Klaviyo | ActiveCampaign |
|---|---|---|
| Free | Free /month | $15 /month |
| $20 /month | $49 /month | |
| Email + SMS | $35 /month | $79 /month |
| Enterprise | Custom | $145 /month |
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Our Verdict
Choose Klaviyo if you run an e-commerce store on Shopify, WooCommerce, or BigCommerce and want best-in-class product-focused automation, including abandoned cart flows, post-purchase sequences, predictive analytics, and native SMS marketing. Klaviyo's deep e-commerce integrations and revenue attribution make it the clear winner for online retail brands.
Choose ActiveCampaign if you need a versatile marketing automation platform with built-in CRM and sales automation, especially for B2B, SaaS, or service-based businesses. ActiveCampaign's visual automation builder, lead scoring, deal pipelines, and broader integration ecosystem make it ideal for companies that need marketing and sales tightly connected in one platform.
Frequently Asked Questions
01 Is Klaviyo or ActiveCampaign better for e-commerce?
Klaviyo is significantly better for e-commerce. It offers native Shopify and WooCommerce integrations that automatically sync purchase history, browsing behavior, and product catalogs. Klaviyo provides predictive analytics for customer lifetime value, churn risk, and next purchase date, plus pre-built e-commerce flows like abandoned cart, browse abandonment, and post-purchase sequences. ActiveCampaign has e-commerce integrations but they are less deep and require more manual configuration.
02 How does Klaviyo pricing compare to ActiveCampaign?
At small scales, ActiveCampaign is slightly cheaper - starting at $15/month for 1,000 contacts versus Klaviyo's $20/month for 500 contacts. At 10,000 contacts, Klaviyo costs approximately $150/month while ActiveCampaign Plus costs about $174/month. Klaviyo includes a free tier for up to 250 contacts, while ActiveCampaign only offers a 14-day trial. Klaviyo's pricing is purely contact-based, while ActiveCampaign also gates features by plan tier.
03 Can I use ActiveCampaign instead of Klaviyo for my Shopify store?
Yes, ActiveCampaign integrates with Shopify, but the integration is not as deep as Klaviyo's native connection. ActiveCampaign lacks Klaviyo's product recommendation engine, predictive analytics for e-commerce metrics, and pre-built product-focused email templates. However, ActiveCampaign offers a built-in CRM and more flexible automation builder, which can be valuable if your Shopify store also has a B2B sales component or complex lead nurturing needs.