GetResponse vs Moosend
Email Marketing pricing comparison · 2026
GetResponse pricing ranges from $19–$690/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
GetResponse and Moosend are both mid-market email marketing platforms that compete on automation depth and affordability, but they target slightly different buyers. GetResponse starts at $19/month for 1,000 contacts on its Starter plan and scales steeply to $539/month at 100,000 contacts — pricing that reflects a broader feature set including webinars, conversion funnels, and a built-in CRM layer. It also offers a free plan for up to 500 contacts with limited features. Moosend is the more budget-friendly option: its Pro plan starts at $9/month for 500 subscribers and includes unlimited emails, advanced automation, and e-commerce integrations at every tier without upselling core features.
The platforms diverge on feature scope. GetResponse bundles webinar hosting (up to 500 attendees on the Marketer plan), conversion funnels, SMS marketing, and paid ad integrations — making it a multi-channel tool that goes beyond pure email. Moosend stays focused on email marketing and automation, but its automation workflows are genuinely powerful: weather-based triggers, product recommendation blocks, and cart abandonment sequences are all included in the base Pro plan. For teams that only need email, Moosend's per-feature pricing is significantly more favorable.
One structural difference is Moosend's pricing model: it charges by subscriber count with unlimited sends, while GetResponse charges by contacts and also caps some features by plan tier. GetResponse's duplicate contact counting issue (contacts in multiple lists count separately) can inflate billing unpredictably for segmented lists. Moosend has its own billing friction — users report surprise charges when importing contacts that push them over tier limits — but the pricing structure is simpler overall.
Plan-by-Plan Pricing
| Plan | GetResponse | Moosend |
|---|---|---|
| Starter (1,000 contacts) | $19 / | Free / |
| Starter (2,500 contacts) | $29 / | Custom |
| Starter (5,000 contacts) | $54 / | Custom |
| Starter (10,000 contacts) | $79 / | Custom |
| Starter (25,000 contacts) | $174 / | — |
| Starter (50,000 contacts) | $299 / | — |
| Starter (100,000 contacts) | $539 / | — |
| Marketer (1,000 contacts) | $59 / | — |
| Marketer (5,000 contacts) | $95 / | — |
| Marketer (10,000 contacts) | $114 / | — |
| Marketer (50,000 contacts) | $359 / | — |
| Marketer (100,000 contacts) | $599 / | — |
| Creator (1,000 contacts) | $69 / | — |
| Creator (5,000 contacts) | $109 / | — |
| Creator (10,000 contacts) | $134 / | — |
| Creator (50,000 contacts) | $414 / | — |
| Creator (100,000 contacts) | $690 / | — |
| Enterprise (MAX) | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
GetResponse
3 scenariosMoosend
3 scenariosContract Terms
| Term | GetResponse | Moosend |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Unclear - users report difficulty canceling even with advance notice | Not clearly disclosed - users report cancellations not processing |
| Minimum commitment | — | Annual billing available but not required |
Our Verdict
Choose Moosend if you need powerful email automation at the lowest cost per subscriber. At $9/month for 500 contacts and unlimited sends, it's the better value for businesses that want sophisticated automation workflows, e-commerce integrations, and landing pages without paying for features they won't use. It's particularly strong for online stores running cart abandonment and product recommendation campaigns.
Choose GetResponse if you need more than email — specifically if webinars, conversion funnels, paid ad management, or SMS marketing are part of your strategy. The built-in webinar tool alone can replace a separate Zoom or GoToWebinar subscription, which can justify the higher price. It's the better pick for course creators, consultants, and teams running multi-channel campaigns who want a single platform rather than multiple tools.
Frequently Asked Questions
01 How much cheaper is Moosend than GetResponse?
Moosend is significantly cheaper at the entry level: $9/month for 500 contacts vs GetResponse's $19/month for 1,000 contacts. At 10,000 contacts, Moosend Pro costs around $88/month while GetResponse Starter costs approximately $109/month. The gap narrows at scale, but Moosend consistently wins on price-per-subscriber across most tiers.
02 Does GetResponse have a free plan?
Yes, GetResponse offers a free plan for up to 500 contacts with limited features — no automation, no landing pages, and no webinars. Moosend offers a 30-day free trial with full feature access but no permanent free tier. If you need ongoing free email marketing, GetResponse's free plan covers basic newsletters for small lists.
03 Which platform is better for e-commerce automation?
Both platforms support cart abandonment and product recommendations, but they differ in approach. Moosend's automation builder includes native product recommendation blocks and weather-triggered campaigns at the base Pro plan. GetResponse has e-commerce integrations and product blocks but bundles many advanced e-commerce workflows with its higher Marketer tier at $59/month.
04 Does GetResponse include webinars and Moosend does not?
Correct. GetResponse includes hosted webinar functionality on its Marketer plan ($59/month) and above, supporting up to 500 attendees. This is a differentiating feature not found in Moosend at any price point. If webinars are part of your marketing strategy, GetResponse's webinar inclusion can offset the higher subscription cost.
05 How does contact counting work on each platform?
Moosend counts unique subscribers — each contact counts once regardless of how many lists they appear in. GetResponse counts contacts separately per list, meaning a subscriber in three segments counts as three contacts toward your plan limit. This makes GetResponse billing unpredictable for highly segmented lists and is one of its most-cited hidden costs.
06 Can I migrate from GetResponse to Moosend?
Yes. Export your GetResponse subscriber list as a CSV file including all custom fields, tags, and segments, then import into Moosend. Automation workflows and email templates must be recreated from scratch as the two platforms use incompatible formats. Landing pages, forms, and webinar registrant lists are not portable. Budget 3-5 hours for a complete migration of an active account.