Drip vs GetResponse
Marketing Automation pricing comparison · 2026
Drip pricing ranges from $39–$1199/month, while GetResponse ranges from $19–$690/month. GetResponse is typically 58% more affordable, though your actual cost depends on tier and team size.
Drip and GetResponse are both marketing automation platforms, but Drip is exclusively focused on e-commerce while GetResponse is a general-purpose marketing suite. Drip's pricing is contact-based with no feature tiers: $39/month for 2,500 contacts, $89/month for 5,000, $449/month for 30,000, and $1,199/month for 100,000 contacts. All features are included at every tier. GetResponse's Starter runs $19/month (1,000 contacts), Marketer at $59/month (1,000 contacts), and Creator at $69/month — with e-commerce features concentrated in the Marketer tier.
The pricing gap is stark at small contact counts: GetResponse Starter for 2,500 contacts costs $29/month vs Drip's $39/month. For 5,000 contacts with e-commerce automation, GetResponse Marketer runs $95/month vs Drip's $89/month — nearly identical. The key difference is what's included. Drip is e-commerce-native: it integrates directly with Shopify, WooCommerce, Magento, and BigCommerce to sync product catalogs, orders, and browse events. Drip's automation flows are built specifically around purchase behavior — including product-specific abandon cart sequences, post-purchase upsell flows, and CLV-based segmentation. GetResponse offers abandoned cart recovery and e-commerce automation on the Marketer tier, but without Drip's product-data depth.
At larger contact counts, the cost difference becomes dramatic. For 30,000 contacts, Drip costs $449/month vs GetResponse Marketer at approximately $359/month. At 100,000 contacts, Drip runs $1,199/month vs GetResponse Marketer at $599/month — a 100% premium. Drip justifies this with all-inclusive pricing (no feature tiers to upgrade through) and e-commerce-specific tooling. GetResponse's lower price at scale makes it attractive for businesses that don't need deep product catalog integration. Note that Drip's trial accounts expire without advance warning, which users have flagged as a risk for losing subscriber data.
Plan-by-Plan Pricing
| Plan | Drip | GetResponse |
|---|---|---|
| 2,500 contacts | $39 /month | $19 / |
| 5,000 contacts | $89 /month | $29 / |
| 30,000 contacts | $449 /month | $54 / |
| 100,000 contacts | $1.2K /month | $79 / |
| Starter (25,000 contacts) | — | $174 / |
| Starter (50,000 contacts) | — | $299 / |
| Starter (100,000 contacts) | — | $539 / |
| Marketer (1,000 contacts) | — | $59 / |
| Marketer (5,000 contacts) | — | $95 / |
| Marketer (10,000 contacts) | — | $114 / |
| Marketer (50,000 contacts) | — | $359 / |
| Marketer (100,000 contacts) | — | $599 / |
| Creator (1,000 contacts) | — | $69 / |
| Creator (5,000 contacts) | — | $109 / |
| Creator (10,000 contacts) | — | $134 / |
| Creator (50,000 contacts) | — | $414 / |
| Creator (100,000 contacts) | — | $690 / |
| Enterprise (MAX) | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Drip
3 scenariosGetResponse
3 scenariosMarket Intelligence
Drip
- Median annual cost
- $5,388
- Average negotiated discount
- 92%
GetResponse
- Median annual cost
- $708
- Average negotiated discount
- 92%
Our Verdict
Choose Drip if you run a dedicated e-commerce store — especially on Shopify or WooCommerce — and want deeply integrated product-aware automation. Drip's single-tier pricing (all features included at every level) simplifies the upgrade path, and its e-commerce-native flows for browse abandonment, post-purchase sequences, and product recommendation emails outperform GetResponse's more generic automation. For stores generating $100K+ in annual revenue where marketing automation ROI is measurable, Drip's specialization is worth the premium.
Choose GetResponse if you need a more cost-effective solution for large lists, or if your business isn't primarily e-commerce. GetResponse Marketer at 30,000 contacts ($359/month) is 20% cheaper than Drip ($449/month) with similar core automation features. GetResponse also bundles webinar hosting, course creation, and landing pages on its Creator tier ($69/month) — capabilities Drip doesn't offer. For content businesses, service providers, or smaller e-commerce stores where Drip's deep integrations would be underutilized, GetResponse delivers more versatility per dollar.
Frequently Asked Questions
01 Is Drip more expensive than GetResponse?
Drip starts at $39/month for 2,500 contacts vs GetResponse Starter at $29/month for 2,500 contacts — Drip is slightly more expensive at entry level. The gap widens at scale: for 100,000 contacts, Drip costs $1,199/month vs GetResponse Marketer at $599/month. Drip includes all features at every tier (no plan upgrades needed), while GetResponse requires the Marketer tier ($59/month base) to access e-commerce automation.
02 Which has better e-commerce automation — Drip or GetResponse?
Drip is purpose-built for e-commerce and has deeper product-catalog integrations. Drip's native Shopify/WooCommerce sync enables product-specific abandonment flows, browse behavior triggers, and purchase history segmentation that GetResponse can't replicate as granularly. GetResponse's Marketer tier ($59/month) includes solid abandoned cart recovery and promo codes, but without Drip's product-level event tracking. For stores where email marketing drives significant revenue, Drip's specialization typically delivers better ROI.
03 Does Drip have a free plan or trial?
Drip offers a free trial but does not have a permanent free plan. Importantly, Drip's trial accounts expire without advance warning, which users have reported caused them to lose subscriber data. If evaluating Drip, export your subscriber list before the trial ends. GetResponse also has a limited free tier. For a genuine free email marketing option, Mailchimp (500 contacts free) or Brevo (9,000 emails/month free) are better alternatives.
04 Does GetResponse offer features Drip lacks?
Yes. GetResponse Creator ($69/month for 1,000 contacts) includes webinar hosting for up to 100 attendees, an online course builder with up to 500 students, a website builder, and premium newsletter subscriptions. Drip is a pure marketing automation tool with no content hosting. For creators or businesses that combine e-commerce with digital products or events, GetResponse provides more capability in one platform.
05 Which integrates better with Shopify?
Drip's Shopify integration is deeper and more native — it syncs products, collections, orders, refunds, and browse events automatically. Drip was designed around Shopify workflows from the ground up. GetResponse's Shopify integration covers the main e-commerce triggers (purchases, cart abandonment, new customers) but doesn't sync the product catalog as deeply for product recommendation flows or per-product event segmentation.
06 How do the platforms compare for a 10,000-contact e-commerce list?
For 10,000 contacts, Drip costs approximately $154/month (all features included). GetResponse Marketer at 10,000 contacts costs $114/month — $40/month cheaper, but with less e-commerce-specific tooling. If you're actively using product-based abandoned cart flows, browse abandonment, and purchase sequence automations, Drip's integration depth may recover more than the $40/month difference. For simpler e-commerce automations, GetResponse saves real money at this tier.