Brevo vs Kartra
Marketing Automation pricing comparison · 2026
Brevo pricing ranges from $9–$499/month, while Kartra ranges from $52–$549/month. Brevo is typically 90% more affordable, though your actual cost depends on tier and team size.
Brevo (formerly Sendinblue) and Kartra are both marketing platforms, but their pricing models, scope, and target users differ significantly. Brevo charges based on the number of emails sent per month rather than contact count — making it unusually affordable for businesses with large lists that send infrequently. Its Starter plan begins at $9/month for 5,000 monthly emails to unlimited contacts. Kartra charges based on lead limits and funnel capacity, starting at $59/month for 2,500 leads, and bundles email marketing with funnels, membership sites, video hosting, checkout, affiliate management, and a helpdesk.
Brevo is one of the most affordable options in the email marketing market and has added transactional email, SMS, WhatsApp, live chat, and a CRM over time. Kartra is not competing on price — it competes on consolidation, replacing the entire marketing stack for course creators and digital product sellers with one subscription.
Plan-by-Plan Pricing
| Plan | Brevo | Kartra |
|---|---|---|
| Starter (5,000 emails) | $9 / | $59 /month |
| Starter (20,000 emails) | $29 / | $119 /month |
| Starter (100,000 emails) | $69 / | $229 /month |
| Standard (5,000 emails) | $18 / | $549 /month |
| Standard (20,000 emails) | $65 / | — |
| Standard (100,000 emails) | $129 / | — |
| Professional | $499 / | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
5 scenariosKartra
4 scenariosMarket Intelligence
Brevo
- Median annual cost
- $780
- Average negotiated discount
- 93%
Kartra
- Median annual cost
- $2,748
- Average negotiated discount
- 93%
Contract Terms
| Term | Brevo | Kartra |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | — |
| Minimum commitment | — | — |
| Can downgrade | Yes | — |
Our Verdict
Choose Brevo if you have a large contact list but send emails infrequently, need transactional email alongside marketing automation in one platform, want the most affordable entry point for email marketing (starting at $9/month), or run a service business, SaaS, or e-commerce operation that doesn't need course hosting or membership sites.
Choose Kartra if you sell courses, coaching programs, or membership communities and need a complete infrastructure — funnels, checkout, video hosting, affiliate tracking, and email all working natively together. Kartra's pricing seems higher at $59-$229/month until you account for the four to six other tools it replaces. If your current stack includes a separate funnel builder, course platform, and payment processor, Kartra often comes out cheaper in total.
Frequently Asked Questions
01 Is Brevo cheaper than Kartra?
At the entry level, yes — Brevo's Starter plan begins at $9/month for 5,000 emails/month (unlimited contacts), while Kartra starts at $59/month. However, Brevo is a pure email/SMS marketing tool, while Kartra includes funnels, course hosting, membership sites, video hosting, and checkout. The total stack comparison often narrows the gap significantly.
02 Does Brevo have sales funnels?
No. Brevo does not have a sales funnel builder, course hosting, membership sites, or native checkout with upsells. It offers landing pages and basic automation workflows, but for full funnel capability you would need to add ClickFunnels, Leadpages, or a similar tool. Kartra includes all of this natively.
03 How is Brevo pricing different from Kartra?
Brevo prices by email volume (emails sent per month) rather than contact count, which makes it extremely cost-effective for businesses with large lists sending few emails. Kartra prices by lead count and plan tier, starting at $59/month for 2,500 leads with unlimited email sends. For high-frequency senders with small lists, Kartra's flat model can actually be cheaper.
04 Does Brevo have a free plan?
Yes. Brevo's free plan allows 300 emails per day (roughly 9,000/month) to unlimited contacts. It includes a drag-and-drop editor, landing pages, and basic automation. Kartra has no free plan — the Essentials plan starts at $59/month. For businesses with very limited budgets, Brevo's free tier is a major advantage.
05 Can Kartra replace Brevo for transactional email?
Not well. Kartra's email is designed for marketing sequences and broadcasts, not transactional emails triggered by app events (like password resets, purchase receipts from external systems, or SaaS notifications). Brevo has a dedicated transactional email engine with SMTP relay. For transactional email needs, Brevo is the better choice.
06 Which is better for a small business with a large list: Brevo or Kartra?
Brevo is typically more cost-effective for list-heavy businesses that send marketing emails infrequently. A business with 50,000 contacts sending 20,000 emails/month pays just $29/month with Brevo. The same scenario in Kartra would require the Growth plan at $229/month for 25,000 leads. If you only need email marketing, Brevo wins on price at scale.