Brevo vs GetResponse
Email Marketing pricing comparison · 2026
Brevo pricing ranges from $9–$499/month, while GetResponse ranges from $19–$690/month. Brevo is typically 84% more affordable, though your actual cost depends on tier and team size.
Brevo (formerly Sendinblue) and GetResponse take fundamentally different approaches to email marketing pricing. Brevo prices by email volume — Starter begins at $9/month for 5,000 emails and $18/month for Standard with automation — while GetResponse prices by contact count: Starter at $19/month for 1,000 contacts scaling to $174/month for 25,000. This structural difference makes a direct comparison tricky: Brevo can be significantly cheaper for large lists with moderate send frequency, while GetResponse often wins when automation and bundled features matter most.
Brevo's free forever plan allows 300 emails/day (roughly 9,000/month) to unlimited contacts, making it genuinely useful for bootstrapped businesses. GetResponse's free option is much more restricted. On paid tiers, Brevo's Standard plan at $18/month for 5,000 emails includes marketing automation to unlimited contacts — a key advantage over GetResponse, which charges per contact on every tier. For a business with 20,000 contacts sending 2 emails/month (40,000 sends), Brevo Standard runs about $65/month vs GetResponse Starter at roughly $120/month for that contact count.
GetResponse counters with features Brevo lacks at lower tiers: landing page builders are included from $19/month, webinar hosting is available on the Creator plan ($69/month), and its sales funnel builder is more mature. Brevo's strength is multi-channel breadth — SMS, WhatsApp, web push, and transactional email are all in one platform, with the Professional plan ($499/month) adding AI segmentation and a 10-seat team license. For purely email-focused workflows, GetResponse's automation builder is more visual and feature-rich.
Plan-by-Plan Pricing
| Plan | Brevo | GetResponse |
|---|---|---|
| Starter (5,000 emails) | $9 / | $19 / |
| Starter (20,000 emails) | $29 / | $29 / |
| Starter (100,000 emails) | $69 / | $54 / |
| Standard (5,000 emails) | $18 / | $79 / |
| Standard (20,000 emails) | $65 / | $174 / |
| Standard (100,000 emails) | $129 / | $299 / |
| Professional | $499 / | $539 / |
| Enterprise | Custom | $59 / |
| Marketer (5,000 contacts) | — | $95 / |
| Marketer (10,000 contacts) | — | $114 / |
| Marketer (50,000 contacts) | — | $359 / |
| Marketer (100,000 contacts) | — | $599 / |
| Creator (1,000 contacts) | — | $69 / |
| Creator (5,000 contacts) | — | $109 / |
| Creator (10,000 contacts) | — | $134 / |
| Creator (50,000 contacts) | — | $414 / |
| Creator (100,000 contacts) | — | $690 / |
| Enterprise (MAX) | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brevo
5 scenariosGetResponse
3 scenariosMarket Intelligence
Brevo
- Median annual cost
- $780
- Average negotiated discount
- 93%
GetResponse
- Median annual cost
- $708
- Average negotiated discount
- 92%
Contract Terms
| Term | Brevo | GetResponse |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Unclear - users report difficulty canceling even with advance notice |
| Minimum commitment | — | — |
| Can downgrade | Yes | — |
Our Verdict
Choose Brevo if you have a large contact list with moderate email frequency, want to send transactional emails alongside marketing campaigns, or need multi-channel marketing (SMS, WhatsApp, web push) in a single platform. Brevo's volume-based pricing becomes especially cost-effective for lists over 10,000 contacts where contact-based pricing like GetResponse's gets expensive quickly. The free plan also provides real utility, not just a trial.
Choose GetResponse if you prioritize automation workflow depth, need landing pages and sales funnels built-in, or plan to run webinars or online courses. GetResponse Marketer ($59/month for 1,000 contacts) includes abandoned cart recovery, unlimited workflows, and contact scoring — capabilities Brevo reserves for its higher Professional tier. For e-commerce sellers and course creators who want an all-in-one marketing stack, GetResponse delivers more per dollar at the mid-tier level.
Frequently Asked Questions
01 Is Brevo cheaper than GetResponse?
It depends on your list size. Brevo's volume-based pricing is cheaper for large lists with moderate email frequency. For 20,000 contacts sending 2 emails/month, Brevo Standard runs ~$65/month vs GetResponse Starter at ~$120/month for 20,000 contacts. But for small lists under 2,500 contacts, GetResponse Starter at $19/month can be competitive with Brevo's $18/month Standard that also includes unlimited contacts in automation.
02 Does Brevo have a better free plan than GetResponse?
Yes, significantly. Brevo's free forever plan allows 300 emails/day (roughly 9,000/month) to unlimited contacts with a drag-and-drop editor and basic automation. GetResponse's free option is much more limited and functions more like a trial. For businesses that send low-volume emails to a large contact base, Brevo's free plan provides real production value.
03 Which platform has better marketing automation?
GetResponse has a more advanced visual automation builder with behavioral triggers, contact scoring, and sales funnels starting from the Marketer plan ($59/month). Brevo includes automation on its Standard plan ($18/month) but the workflow builder is less sophisticated. For complex automation sequences with multiple conditions and branches, GetResponse's automation editor is more capable.
04 Does GetResponse have multi-channel features like Brevo?
GetResponse focuses primarily on email with web push notifications on the Marketer tier. Brevo offers email, SMS, WhatsApp, web push, and live chat across its plans. If multi-channel reach is critical — especially SMS campaigns alongside email — Brevo's integrated approach is more complete. GetResponse does offer SMS but it's less central to its feature set.
05 Which is better for e-commerce brands?
GetResponse has stronger e-commerce automation with abandoned cart recovery, promo codes, revenue reports, and sales funnels on the Marketer plan ($59/month for 1,000 contacts). Brevo's Professional plan ($499/month) includes advanced e-commerce features with AI segmentation. For small-to-mid e-commerce stores, GetResponse's Marketer tier offers better value. For large-scale multi-channel campaigns, Brevo's Professional tier may be worth it.
06 How do webinar features compare between Brevo and GetResponse?
GetResponse includes webinar hosting on its Creator plan ($69/month for 1,000 contacts) supporting up to 100 attendees, with paid webinar functionality including registrations and recordings. Brevo offers no native webinar hosting. For businesses that run webinars, GetResponse eliminates the need for a separate tool like Zoom Webinars or WebinarJam, saving $40-$100/month.