Magic Hidden Costs 2026
What they don't show you on the pricing page
Magic costs Free to $350 per month as of June 2026, with 4 plans available including a free tier. Plans: Developer (free), Startup at $99/month, and Growth at $350/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Magic offers 4 pricing tiers: Developer, Startup, Growth, Enterprise. A free plan is available. Paid plans include Startup at $99/month, Growth at $350/month. The Startup plan is startups scaling to thousands of users.
Magic true cost runs 70% above the listed $0-$350/month price as of June 2026. For a 25-person team, expect ~$20 in year-one costs vs the $12 base license. Key hidden costs: sms costs beyond 100 free logins/month on developer plan, overage charges of $0.035-$0.045 per maw can add up at scale, custom email provider (smtp) only on growth tier and above. Verified from 1 sources by CostBench.
Example: True Cost for 25 Users
| License (25 × $0.04 × 12) | $12/yr |
| Implementation (one-time) | +$15,000–$50,000 |
| Premium Support (20%) | +$2/yr |
| Training (25 × $500) | +$12,500 |
| Admin (part-time) | +$15,000–$25,000/yr |
| Estimated Year 1 Total | ~$20 |