Magic Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Magic has a free plan. Paid plans start at $99/month (Startup) and go up to $350/month.
Magic costs Free to $350 per month as of May 2026, with 4 plans available including a free tier. Plans: Developer (free), Startup at $99/month, and Growth at $350/month. Enterprise pricing is available on request. The median contract is $500/year based on 221 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Magic offers 4 pricing tiers: Developer, Startup, Growth, Enterprise. A free plan is available. Paid plans include Startup at $99/month, Growth at $350/month. The Startup plan is startups scaling to thousands of users.
Compared to other web3 wallet sdks software, Magic is positioned at the budget-friendly price point.
- Median contract: $500/yr from 221 purchases
- 5 documented hidden costs beyond list price
How much does Magic cost?
Magic Pricing Overview
Magic has 4 pricing plans, including a free tier. Paid plans range from $0 to $350/month. The Developer plan is free and is best for developers and early-stage projects getting started. The Startup plan costs $99/month, best for startups scaling to thousands of users. The Growth plan costs $350/month, best for growing applications with 10k+ active users needing customization. The Enterprise plan requires contacting sales for a custom quote and is designed for large-scale applications with custom requirements and sla needs.
The median Magic customer pays $500/year based on 221 verified purchases.
There are at least 5 documented hidden costs beyond Magic's list price, including implementation, training, and add-on fees.
This pricing was last verified in April 24, 2026 from 1 independent sources.
Magic is a wallet-as-a-service platform enabling passwordless authentication and embedded wallets for web3 applications. Magic supports email, SMS, social logins across 20+ blockchains with multi-factor authentication, session management, and white-label options.
How Magic Pricing Compares
Compare Magic pricing against top alternatives in Web3 Wallet SDKs.
All Magic Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Developer maw: 1,000sms: 100 logins/month | Free | Free | Developers and early-stage projects getting started |
| Startup maw: 2,500 includedoverage: $0.04 per MAW | $99 /month | $89.08 /yearSave 10% | Startups scaling to thousands of users |
| Growth maw: 10,000 includedoverage: $0.035 per MAW | $350 /month | $315 /yearSave 10% | Growing applications with 10K+ active users needing customization |
| Enterprise maw: Custom definedtransactions: Optional transaction pricing | Contact Sales | Contact Sales | Large-scale applications with custom requirements and SLA needs |
View all features by plan
Developer
- 1,000 Monthly Active Wallets (MAW)
- 100 free login SMS per month
- Email, SMS, social logins
- 20+ blockchains supported
- Wallet UI widgets
- Token gating
- Fiat on-ramp
- Email & community support
Startup
- 2,500 MAW included
- $0.04 per additional MAW
- Everything in Developer
- Multi-factor authentication (MFA)
- Session management
- Login data export
- Prioritized support
- Up to 5 team seats
Growth
- 10,000 MAW included
- $0.035 per additional MAW
- Everything in Startup
- Custom email provider (SMTP)
- Custom email templates
- White-labeled wallet widget UI
- 30-min kickoff call
- Dedicated Slack support
- Up to 10 team seats
Enterprise
- Custom MAW allocation
- Transaction-based pricing as low as $0.001/tx
- Everything in Growth
- Whiteglove support
- Dedicated Slack channel
- Custom SLAs
- Onboarding support
- Advanced MFA options
- Unlimited team seats
Compare Magic vs Alternatives
Before committing to Magic, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Magic
The median Magic buyer pays $500/year based on 221 verified purchase transactions.
How Magic Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Magic | Free | $350/month |
| Dynamic | Free | $249/month |
| Privy | Free | $499/month |
| thirdweb | Free | $1499/month |
| Web3Auth | Free | $399/month |
Detailed pricing comparisons:
How to Negotiate Magic Pricing
Magic contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Magic offers 10% annual discount on all paid tiers.
CostBench analysisFor Enterprise, negotiate between MAW-based or transaction-based pricing ($0.001/tx) depending on your usage pattern.
CostBench analysisVolume commitments can unlock better per-MAW rates.
CostBench analysisMagic Pricing FAQ
01 How much does Magic cost?
Magic offers a free Developer plan with 1,000 MAW. Paid plans start at $99/mo (Startup, 2,500 MAW), $350/mo (Growth, 10,000 MAW), with custom Enterprise pricing. Overages cost $0.035-$0.04 per additional MAW.
02 What is a Monthly Active Wallet (MAW)?
A MAW is a unique wallet that logs in or has an active session at least once in a calendar month. Multiple logins by the same wallet count as one MAW.
03 Is there a free tier?
Yes, Magic's Developer plan is free and includes 1,000 MAW, 100 SMS logins, email/social authentication, and access to all 20+ supported blockchains.
04 Does Magic offer transaction-based pricing?
Yes, Enterprise customers can choose transaction-based pricing as low as $0.001 per transaction instead of MAW-based pricing.
05 Can I white-label Magic's wallet UI?
White-labeled wallet widget UI is available on Growth ($350/mo) and Enterprise plans.
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