Magic Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Magic pricing varies by team size and features, ranging from $0 to $350 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Magic's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 1,000 Monthly Active Wallets (MAW)
- 100 free login SMS per month
- Email, SMS, social logins
- 20+ blockchains supported
- Wallet UI widgets
- Token gating
- Fiat on-ramp
- Email & community support
What's NOT Included (Paid Only)
- 2,500 MAW included
- $0.04 per additional MAW
- Everything in Developer
- Multi-factor authentication (MFA)
- Session management
- Login data export
- Prioritized support
- Up to 5 team seats
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| maw | 1,000 | Unlimited/Higher |
| sms | 100 logins/month | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 2,500 MAW included or $0.04 per additional MAW
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Magic branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Startup Plan Comparison
| Developer $0 | Startup $99/month | |
|---|---|---|
| Features | 8 included | 8+ included |
| Support | Community/Email | Priority Support |
| Branding | Magic branding | Your branding |
| Best For | Developers and early-stage projects getting started | Startups scaling to thousands of users |
Frequently Asked Questions
01 Is Magic free?
Yes, Magic offers a forever free plan with 8 core features included. However, there are limits on maw, sms that may require upgrading.
02 What's included in Magic's free plan?
Magic's free plan includes: 1,000 Monthly Active Wallets (MAW), 100 free login SMS per month, Email, SMS, social logins, 20+ blockchains supported, Wallet UI widgets, and 3 more features. Key limits include maw: 1,000, sms: 100 logins/month.
03 What's NOT included in Magic's free plan?
The free plan excludes: 2,500 MAW included, $0.04 per additional MAW, Everything in Developer, Multi-factor authentication (MFA), Session management. You'll also have Magic branding and limited support options.
04 When should I upgrade from Magic's free plan?
Consider upgrading when: you hit user or storage limits, need features like 2,500 MAW included or $0.04 per additional MAW, require premium support, or want to remove branding. The cheapest paid plan starts at $99/month.
05 Is Magic's free plan really free forever?
Yes, Magic's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
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