Magic Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Magic pricing varies by team size and features, ranging from $0 to $350 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Magic offers 4 pricing tiers: Developer, Startup, Growth, Enterprise. Standard paid plans include Developer at $0/month, Startup at $99/month, Growth at $350/month. The Startup plan is startups scaling to thousands of users.
Compared to other web3 wallet sdks software, Magic is positioned at the budget-friendly price point.
Magic is a wallet-as-a-service platform enabling passwordless authentication and embedded wallets for web3 applications. Magic supports email, SMS, social logins across 20+ blockchains with multi-factor authentication, session management, and white-label options.
All Magic Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Developer maw: 1,000sms: 100 logins/month | Free | Free 0 | Developers and early-stage projects getting started |
| Startup maw: 2,500 includedoverage: $0.04 per MAW | $99 /month | $1069 /month | Startups scaling to thousands of users |
| Growth maw: 10,000 includedoverage: $0.035 per MAW | $350 /month | $3780 /month | Growing applications with 10K+ active users needing customization |
| Enterprise maw: Custom definedtransactions: Optional transaction pricing | Contact | Contact | Large-scale applications with custom requirements and SLA needs |
View all features by plan
Developer
- 1,000 Monthly Active Wallets (MAW)
- 100 free login SMS per month
- Email, SMS, social logins
- 20+ blockchains supported
- Wallet UI widgets
- Token gating
- Fiat on-ramp
- Email & community support
Startup
- 2,500 MAW included
- $0.04 per additional MAW
- Everything in Developer
- Multi-factor authentication (MFA)
- Session management
- Login data export
- Prioritized support
- Up to 5 team seats
Growth
- 10,000 MAW included
- $0.035 per additional MAW
- Everything in Startup
- Custom email provider (SMTP)
- Custom email templates
- White-labeled wallet widget UI
- 30-min kickoff call
- Dedicated Slack support
- Up to 10 team seats
Enterprise
- Custom MAW allocation
- Transaction-based pricing as low as $0.001/tx
- Everything in Growth
- Whiteglove support
- Dedicated Slack channel
- Custom SLAs
- Onboarding support
- Advanced MFA options
- Unlimited team seats
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Frequently Asked Questions
01 How much does Magic cost?
Magic offers a free Developer plan with 1,000 MAW. Paid plans start at $99/mo (Startup, 2,500 MAW), $350/mo (Growth, 10,000 MAW), with custom Enterprise pricing. Overages cost $0.035-$0.04 per additional MAW.
02 What is a Monthly Active Wallet (MAW)?
A MAW is a unique wallet that logs in or has an active session at least once in a calendar month. Multiple logins by the same wallet count as one MAW.
03 Is there a free tier?
Yes, Magic's Developer plan is free and includes 1,000 MAW, 100 SMS logins, email/social authentication, and access to all 20+ supported blockchains.
04 Does Magic offer transaction-based pricing?
Yes, Enterprise customers can choose transaction-based pricing as low as $0.001 per transaction instead of MAW-based pricing.
05 Can I white-label Magic's wallet UI?
White-labeled wallet widget UI is available on Growth ($350/mo) and Enterprise plans.